Full-Time
AI Engineer
Data & Insights
Posted on 9/3/2025
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
No salary listed
Toronto, ON, Canada
Hybrid
 Data & Analytics (3) |
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- 3-5 years of experience with engineering, AI or LLM’s
- Demonstrated hands-on experience with Google Cloud Platform (GCP), particularly Vertex AI and BigQuery.
- Proficiency in building and deploying AI solutions using LangChain and/or the Google AI Language SDK.
- Experience with agentic frameworks and platforms, specifically AgentSpace.
- Strong data integration and warehousing skills using Snowflake.
- Strong proficiency in Python and its data science ecosystem (Pandas, NumPy, Scikit-learn).
- Advanced SQL skills for complex querying and data manipulation.
- Experience integrating with BI and data visualization tools (e.g., Looker, Tableau).
- Understanding of MLOps principles (CI/CD, model monitoring, lifecycle management).
- Strong business acumen with the ability to connect data-driven insights to tangible business outcomes and ROI.
- Exceptional analytical and problem-solving skills.
- Proven ability to manage technical projects in a fast-paced, agile environment.
- Excellent communication skills, with a talent for distilling complex analytical results into clear, concise business recommendations.
- Deploy & Scale ML Models: Operationalize and scale machine learning models (e.g., for forecasting, classification, risk scoring) on Google Cloud Platform, ensuring they are robust and integrated into business workflows.
- Build Insight-Driven Pipelines: Architect and manage data pipelines using BigQuery and Snowflake to process, cleanse, and structure complex datasets for consumption by AI models and BI platforms.
- Integrate AI with BI Systems: Develop the integration layer between AI model outputs (predictions, scores, summaries) and our business intelligence tools (e.g., Looker, Tableau), enabling self-serve analytics for stakeholders.
- Enable LLM-Powered Analytics: Implement and scale solutions that use LLMs for complex data analysis, such as natural language querying of databases, sentiment analysis, and thematic extraction from unstructured text.
- Translate Models into Business Value: Partner with data science and business intelligence teams to ensure model outputs are not only accurate but also interpretable, actionable, and aligned with key performance indicators.
- Maintain Analytical Infrastructure: Ensure the reliability, performance, and governance of the AI systems that power our business insights.
- Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Simplify's Take
What believers are saying
- Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
- Vertiqal Studios partnership enhances gaming content creation and revenue.
- Produced original series for Like Nastya with Wind Sun Sky Entertainment.
What critics are saying
- TikTok US ban eliminates 40-60% of short-form video client campaigns.
- Meta's AI generators undercut human influencers with zero-cost synthetic content.
- OpenAI Sora enables brands to bypass Viral Nation's video production services.
What makes Viral Nation unique
- Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
- Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
- Proprietary AI translates social signals into benchmarkable business outcomes.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.
TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.
VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.