Full-Time

Programmatic Account Manager

Political

Posted on 11/28/2024

StackAdapt

StackAdapt

1,001-5,000 employees

Programmatic advertising platform for digital campaigns

Consumer Software
Entertainment

Junior, Mid

Remote in USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Facebook Ads
Requirements
  • Real Time Bidding/programmatic expertise (DSP, Ad Network)
  • Experience running Google Ad Words, Facebook Ads or executed through a DSP as a self-serve user
  • Proven success in managing client relationships and assisting in growing revenue
  • The ability to grasp and communicate technical concepts and platform-based knowledge to non technical audiences
  • Experience in a political ad-agency or managing political advertising campaigns
  • Familiarity with the latest digital advertising trends and ideas
  • Flexibility to travel occasionally to meet with clients within their region
Responsibilities
  • Act as the main point of contact for your portfolio of clients across our political vertical
  • Participate in the identification of upselling opportunities and improve services such as the development of tools, procedures and reports aimed to increase efficiency
  • Design unique campaign strategies within the StackAdapt platform
  • Ensure client campaigns are successful by providing regular reporting on their campaign goals, providing strategic solutions and optimizations to meet identified KPIs
  • Set up/traffic advertising campaigns on the StackAdapt DSP, including third party tag implementation and pixel creation/troubleshooting
  • Optimize campaigns and recommend new opportunities by analyzing campaign performance on a regular basis
  • In-person and virtual meetings, presentations, Quarterly Business Reviews and training/education
  • Travel as necessary

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, which blends seamlessly with the content of the platform it appears on, making it less disruptive for users. The company's goal is to help agencies and brands maximize their digital advertising efforts through a comprehensive platform that includes access to a wide range of inventory sources and specialized creative services.

Company Stage

N/A

Total Funding

$4.2M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

11%

1 year growth

19%

2 year growth

36%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
  • Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
  • Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.

What critics are saying

  • The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
  • Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.

What makes StackAdapt unique

  • StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
  • The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
  • StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.

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