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Full-Time

Director of Demand Generation

Posted on 6/25/2024

ZeroTier

ZeroTier

11-50 employees

Secure virtualized global networking solutions

Data & Analytics

Senior, Expert

Los Angeles, CA, USA

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Sales
Marketing
Requirements
  • Minimum of 7 years in B2B SaaS demand generation
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Knowledge of global networking landscape
  • Deep knowledge of marketing automation systems and Sales CRMs
  • Awareness of key terminology surrounding networking (VPN’s, SD-WAN, TLS/SSL, encryption, firewalls), cloud, cybersecurity, and SaaS / NaaS Solutions
  • Self-service, subscription, and enterprise SaaS experience in technical field
  • Willingness and ability to travel domestically and potentially internationally
Responsibilities
  • Own and evolve ZeroTier’s growth marketing strategy
  • Be a thought leader and expert in marketing, helping to define and implement customer acquisition and overall marketing growth strategies
  • Set department annual, quarterly, and monthly new customer acquisition and expansion goals
  • Research, recommend, and develop marketing campaigns for best-in-class execution
  • Lead the team to generate actionable insights for messaging, engagement, conversion, and profitability
  • Foster cross-functional collaboration with Product, Engineering, Sales, and the Executive Team
  • Identify and introduce innovative marketing strategies and tools
  • Establish business rhythms and processes for ongoing planning and analysis
  • Conduct A/B testing across channels
  • Develop marketing budget strategy & spend planning
  • Evaluate, negotiate, and manage marketing partners and agencies
  • Manage and grow a team of growth marketers and marketing operations
  • Coach, mentor, educate, and support direct reports in their role

ZeroTier, Inc. stands out as an excellent workplace due to its focus on cutting-edge secure networking technologies. This company is redefining network management by merging VPN and SD-WAN functionalities to create robust, encrypted virtual networks. The commitment to sophisticated 256-bit encryption and advanced Layer 2 Ethernet emulation technologies underscores its leadership in secure global area networking solutions, making it a standout environment for professionals passionate about cybersecurity and network innovation.

Company Stage

Seed

Total Funding

$7M

Headquarters

Irvine, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

7%

2 year growth

25%