Full-Time

Marketing Lead

Posted on 2/28/2025

Magna

Magna

11-50 employees

Web3 cap table and token equity management

Compensation Overview

$150k - $210k/yr

+ Equity

Company Does Not Provide H1B Sponsorship

New York, NY, USA

Hybrid

Category
Growth & Marketing (1)
Requirements
  • Six+ years of experience in web3, crypto, AI or business-to-business software-as-a-service marketing.
  • Experience with marketing tooling (Mixpanel, Google Analytics, PostHog, HubSpot, etc.), performance marketing, and reporting/measuring marketing metrics.
  • Proven track record of driving marketing and ecosystem engagement through events, content, and partnerships.
  • Ability to work cross-functionally with leadership, clients, and partners to execute high-impact initiatives.
  • A self-starter mentality—thrive in fast-paced, high-growth environments.
  • The right candidate will be used to the hustle-and-grit startup mentality and experienced in working with enterprise executives.
Responsibilities
  • Own end-to-end marketing strategy, campaign execution and success measurement.
  • Drive go to market for new product launches and partnerships.
  • Set up and host industry webinars with portfolio companies of our investors.
  • Lead activations at key web3 industry events to engage with top protocols and partners.
  • Own our content strategy—blog posts, newsletters, and Twitter to amplify our voice in the space.
  • Partner with BD team to build and formalize partnerships with complementary companies.
  • Partner with the product team to drive product-led growth motion and funnel conversion.

Magna operates in the decentralized finance (DeFi) space, turning DeFi investments into usable financial building blocks. Its main product, Carta for Web3, helps companies manage cap tables and distribute token equity to employees, advisors, and investors. Magna is also building crypto-native tools designed for fund managers. The company earns revenue through subscription fees and service charges by offering essential financial management tools for Web3 companies and crypto funds. Compared to competitors, Magna combines traditional equity management with token-based equity and specialized tools for crypto fund management, all tailored to Web3 workflows. The goal is to provide practical, ready-to-use financial management capabilities for Web3 companies and fund managers, making it easier to run tokenized businesses and investment operations.

Company Size

11-50

Company Stage

Seed

Total Funding

$15.3M

Headquarters

New York City, New York

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • Kraken acquired Magna in early 2026, supporting token issuers pre-IPO.
  • Integrated RootData API on March 13, 2026, for business development leads.
  • Serves 160+ clients with peak $60B TVL in 2025 as core infrastructure.

What critics are saying

  • SEC targets Kraken's token distributions as unregistered securities in 3-6 months.
  • Coinbase's Liquifi acquisition erodes Magna's share via larger user base.
  • PERPTools and Cryptio undercut with cheaper tools, causing churn in 6-12 months.

What makes Magna unique

  • Magna provides Carta for Web3, managing cap tables and token equity distribution.
  • Platform processed $3.5B value since Q2 2022 with $2.4B TVL in audited contracts.
  • Trusted by 70+ protocols, strongest in Solana ecosystem for compliant vesting.

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Benefits

Health Insurance

Unlimited Paid Time Off

Home Office Stipend

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

-3%
ChainCatcher
Mar 13th, 2026
Kraken's token management platform Magna integrates RootData to uncover more BD leads

Kraken's token management platform Magna integrates RootData to uncover more BD leads. 2026-03-13 05:45:47 The token management platform Magna under Kraken has now integrated the RootData API to discover more BD leads in a rich project database, thereby enriching product application scenarios. Magna is a token management platform that allows various crypto projects to more easily airdrop, stream, and distribute tokens to teams, investors, and communities according to a customized unlocking schedule. Magna raised $15 million in funding led by Tiger Global in 2022 and was acquired by Kraken exchange this year. Risk warning Related reading Related tags Financing information. | project | Amount | time | | Pharos Network | $ 24.74 M | 03-14 | | MetaComp | $ 13 M | 03-13 | | Eightco Holdings, Inc. $ 125 M | 03-13 | | PERPTools | $ 3 M | 03-12 | | VeryAI | $ 10 M | 03-12 | | Cryptio | $ 45 M | 03-12 | Apply column Get the instant and heavyweight news of Web3 at the first time!

Blockhead
Feb 19th, 2026
Kraken Acquires Token Manager Magna as Exchange Gears Up for IPO

Sixth acquisition in 12 months as crypto exchange builds out pre-listing product suite

Fortune
Feb 18th, 2026
Kraken acquires token manager Magna ahead of IPO, sixth deal in a year

Kraken has acquired token management platform Magna, the crypto exchange announced on Wednesday, marking its sixth deal in the past year. The exchange declined to disclose financial terms of the acquisition, which closed on Friday. Magna helps crypto companies manage token distribution to investors, similar to how traditional startups handle equity. Co-CEO Arjun Sethi said the acquisition enables Kraken to support token issuers earlier in their lifecycle. The deal comes as Kraken prepares for an IPO after filing confidentially in November. Magna, a Y Combinator graduate, was last valued at $70 million. The acquisition follows Kraken's $1.5 billion purchase of NinjaTrader in March and mirrors competitor Coinbase's July acquisition of rival platform Liquifi. Crypto exchanges are increasingly expanding beyond trading to offer broader financial services.

Black Tokenomics
Jul 31st, 2023
BlackTokenomics announces new partnership with Magna Tokens

BlackTokenomics is thrilled to announce its strategic partnership with Magna Tokens, the industry-leading token management platform.

VC News Daily
Sep 15th, 2022
Magna Receives $15.2M Seed Round

Magna Receives $15.2M Seed Round Back to Home. NEW YORK, NY, Magna, a token management platform, announced today it has raised $15.2 million in seed funding

INACTIVE