Full-Time

Salesforce Marketing Cloud Specialist

Posted on 5/15/2025

Newrez

Newrez

1,001-5,000 employees

Mortgage lending and financial services provider

No salary listed

Mid

Company Does Not Provide H1B Sponsorship

Coppell, TX, USA + 1 more

More locations: Ambler, PA, USA

The job is based in Pennsylvania, as it is the first location mentioned and likely the primary location for the job.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
HTML/CSS
Requirements
  • Salesforce Marketing Cloud Administrator certification.
  • Extensive hands-on experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
  • In-depth knowledge of marketing automation principles and best practices.
  • Proficiency in HTML/CSS, SQL, and AMPscript for customizing email templates.
  • Strong attention to detail with the ability to handle multiple projects and meet deadlines effectively.
  • Ability to stay current with industry trends and best practices, identifying opportunities to enhance existing and future solutions.
  • Experience working with Sales Cloud, Salesforce Lightning, and Salesforce CRM.
Responsibilities
  • Develop, maintain, and optimize marketing automation processes using Salesforce Marketing Cloud.
  • Create and manage email marketing campaigns, customer journeys, and tailored content for various audience segments.
  • Design and configure automations in Automation Studio to drive customer journeys.
  • Build, manage, and optimize Data Extensions for efficient data handling.
  • Act as the subject matter expert (SME) in AMPscript, overseeing the technical development of all Marketing Cloud journeys and audience segmentation for JV and Retail.
  • Provide training and offer ongoing support to internal users on Salesforce Marketing Cloud functionalities and best practices.
  • Design, test, build, and demonstrate proof of concepts, data integrations, queries, automations, journeys, and reports when required.
  • Continuously stay updated on the latest Salesforce Marketing Cloud releases, features, and industry trends to improve marketing automation capabilities within the organization.
Desired Qualifications
  • Experience in the mortgage industry or financial services.

Newrez specializes in providing mortgage lending services, combining expertise in the mortgage industry with strong financial resources and innovative product offerings. Their approach emphasizes the importance of personal relationships in lending, rather than just focusing on financial transactions. Newrez offers a variety of mortgage products tailored to meet the needs of different customers, ensuring that they can find suitable financing options. What sets Newrez apart from its competitors is its commitment to customer service and the belief that lending is fundamentally about people. The company's goal is to create a positive lending experience by providing accessible and personalized mortgage solutions.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Whitemarsh Township, Pennsylvania

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Newrez's inclusion in Scotsman Guide's 2024 Top Mortgage Lenders boosts its industry reputation.
  • CFO Dart Budz's 2024 Insiders Award enhances Newrez's credibility in financial management.
  • Digital mortgage solutions trend offers Newrez opportunities for innovation and market expansion.

What critics are saying

  • Layoffs in Colorado and Jacksonville indicate potential financial or operational challenges for Newrez.
  • Rising interest rates may reduce mortgage refinancing, impacting Newrez's revenue.
  • Increased competition from fintechs could erode Newrez's market share.

What makes Newrez unique

  • Newrez's leadership includes former CFPB exec Mark McArdle, enhancing regulatory expertise.
  • Partnership with E4E Relief supports employees, showcasing commitment to corporate social responsibility.
  • Recognition with PRISM Award highlights Newrez's dedication to LGBTQ+ employee support.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Pet Insurance

Adoption Assistance

Tuition Reimbursement

Employee Assistance Plan

Company News

HousingWire
May 1st, 2025
Newrez hires former CFPB exec Mark McArdle to lead mortgage policy efforts

Newrez hires former CFPB exec mark McArdle to lead mortgage policy efforts.

Inman
Mar 4th, 2025
UHM adds $1B in lending capacity with NRL Mortgage acquisition

Former Caliber Home Loans and Newrez executive Jim Racine was named Midwest division manager, while UHM veteran Bryan Wright was promoted to East division manager.

Wissnow
Aug 21st, 2024
Fort Washington-based business aims to support employees during difficult times

Newrez has partnered with "E4E Relief," a 501(c)(3) nonprofit in order to fund the NEED Fund, which includes funding from both corporate contributions, as well as voluntary donations from employees.

MyChesCo
Aug 7th, 2024
Newrez CFO Dart Budz Honored with HousingWire's 2024 Insiders Award

FORT WASHINGTON, PA - Newrez LLC announced that its Chief Financial Officer, Dart Budz, CPA, has been honored with the 2024 Insiders Award from HousingWire.

MyChesCo
Jul 16th, 2024
Newrez LLC Earns Spot in Scotsman Guide's 2024 Top Mortgage Lenders

Newrez LLC earns spot in Scotsman Guide's 2024 Top Mortgage Lenders.