Head of Partnerships

Workyard is a growing SaaS startup developing an industry changing workforce management platform for the trades. Trusted by over 50,000 tradespeople, our platform helps businesses save time, increase profits, and improve crew accountability through a suite of solutions focused on automated time tracking, job scheduling, cost management, and compliance.

We are hiring a Head of Partnerships/Channel Strategy to build and scale our partner channel ecosystem from the ground up. This includes resellers, referral partners, technology integrations, and strategic alliances that will accelerate Workyard’s customer acquisition and market reach.

You will work cross-functionally with Sales, Marketing, Product, and Customer Success to drive top-line growth through partnerships. You will define our entire partner strategy and play a pivotal role in Workyard’s growth.

Responsibilities

1. Build a Scalable Channel & Partner Program

● Design and launch Workyard’s reseller and referral partner programs to drive scalable customer acquisition

● Create partner onboarding, training, and incentive structures to ensure partner success and alignment

● Identify high-potential partner segments (e.g., payroll providers, software resellers, trade associations, software vendors)

2. Develop a Strategic Integration Ecosystem

● Collaborate with Product to identify and prioritize high-value technology integrations (e.g., payroll, accounting, scheduling)

● Source and structure integration partnerships that enhance product value and increase stickiness

● Work with Marketing to co-promote new integrations and drive adoption

3. Drive Revenue Through Partnerships

● Set and own partner-sourced pipeline and revenue goals

● Track partner performance and optimize for long-term impact

● Deliver 10–30% of net new ARR via partner-sourced channels within 12–18 months

4. Collaborate Across the Go-To-Market Team

● Align with Sales on co-selling motions and lead sharing

● Partner with Marketing to build co-branded campaigns, events, and partner marketing assets

● Provide customer and partner insights to Product and RevOps to inform roadmap and segmentation strategies

Requirements

You have built or scaled partnership programs before—whether at a startup or a larger SaaS company—and are ready to take full ownership of the function.

● Channel Architect: You know how to design partner programs that attract, retain, and grow revenue-producing partners

● Ecosystem Mindset: You see the value in building an ecosystem—not just signing logos

● Strong Operator: You combine strategic thinking with precise execution—from contracts to enablement

● Natural Collaborator: You work well across functions and know how to get buy-in for cross-functional initiatives

● Outcome-Oriented: You measure success in ARR and know how to move the needle