Director of Site Optimization & Analytics

Posted on 9/11/2023

INACTIVE

201-500 employees

Offers washable, two-piece residential and commercial rugs.

Company Overview

Ruggable, a venture-backed e-commerce firm based in Los Angeles, has redefined the rug industry with its patented 2-Piece Rug System, which offers a practical and stylish solution for busy households by allowing the top layer of the rug to be machine-washed at home. The company's strong brand, proven market traction, and expert advisors contribute to its steady growth and industry leadership. Ruggable's entrepreneurial culture fosters innovation, making it an ideal workplace for those seeking to make a significant impact in a growing company.

Consumer Goods

Company Stage

Later Stage VC

Total Funding

$1.4M

Founded

2017

Headquarters

Gardena, California

Growth & Insights

Headcount

6 month growth

↓ -1%

1 year growth

↓ -14%

2 year growth

↑ 11%

Locations

Chicago, IL, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

SQL

Communications

CategoriesNew

IT & Security

Requirements

Bachelor's degree experience in a related field
7+ years of senior experience in eCommerce or digital product development
Working knowledge of how the web works and experience working with analytics (GA, Heap) and CMS platforms (Contentful)
Data-driven and analytical; strong Excel skills
Experience working with eCommerce platforms -- Shopify strongly preferred
Exceptional communication skills, with ability to collaborate with marketers, product managers, designers and functional stakeholders
A dissatisfaction with the status quo and traditional eCommerce practices
Ability to be onsite, 2-3 days a week

Responsibilities

Develop best practices in eCommerce as it relates to the end consumer; drive conversions, and increase AOV and LTV
Develop a segmentation and personalization strategy to create a cohesive omni-channel experience
Contribute to our AB Testing roadmap to reduce friction in the customer lifecycle funnel
Oversee site-merchandising initiatives for our North American catalog
Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Collaborate with the growth, retention and design teams on all product launches and promotions
Be an innovator in the space to make Ruggable a leader in the interior design industry
Lead and grow out the Site Optimization team

Desired Qualifications

MBA preferred
Experience writing SQL queries

About Ruggable:

Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We’re a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.

Job Summary:

Sitting on the Marketing team, the Director of Site Optimization & Analytics will own the site optimization roadmap for Ruggable.com. You will lead a talented team of marketing managers to continually improve our web experience. You will be responsible for all D2C initiatives with the end goal of hitting short and long term revenue targets. The ideal candidate will have 7+ years of senior experience as a lead decision maker in an ecommerce organization and have a proven track record of exceeding KPI goals.

What You’ll Do:

Develop best practices in eCommerce as it relates to the end consumer; drive conversions, and increase AOV and LTV
Develop a segmentation and personalization strategy to create a cohesive omni-channel experience
Contribute to our AB Testing roadmap to reduce friction in the customer lifecycle funnel
Oversee site-merchandising initiatives for our North American catalog
Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Collaborate with the growth, retention and design teams on all product launches and promotions
Be an innovator in the space to make Ruggable a leader in the interior design industry
Lead and grow out the Site Optimization team

What You’ll Need to Have:

Required:

Bachelor’s degree experience in a related field
7+ years of senior experience in eCommerce or digital product development
Working knowledge of how the web works and experience working with analytics (GA, Heap) and CMS platforms (Contentful)
Data-driven and analytical; strong Excel skills
Experience working with eCommerce platforms -- Shopify strongly preferred
Exceptional communication skills, with ability to collaborate with marketers, product managers, designers and functional stakeholders
A dissatisfaction with the status quo and traditional eCommerce practices
Ability to be onsite, 2-3 days a week

Preferred:

MBA preferred
Experience writing SQL queries

Compensation:

$125,000 - $140,000 per year base salary
An annual bonus percentage that varies based on level of role
Employer matching (up to 3% of base salary) for company sponsored 401K plan

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.