Full-Time

Sr Salesforce Marketing Cloud Engineer

Axs

Posted on 9/17/2024

AEG

AEG

1,001-5,000 employees

Operates sports and live entertainment venues

Real Estate
Entertainment

Compensation Overview

$118.8k - $220kAnnually

Senior

Los Angeles, CA, USA

Position available in Los Angeles or Tempe.

Category
DevOps & Infrastructure
Cloud Analyst
Cloud Engineering
Required Skills
Redshift
SQL
Data Analysis
HTML/CSS
Snowflake
Requirements
  • 5-10 related years of with Salesforce Marketing Cloud experience. With emphasis on: Marketing Cloud for B2B & B2C, Journeys & SQL Automations, Data Extensions / Querying & Filtering, Notification Preference Center (Opt-in/out), Building Cloud Pages, AmpScript, SSJS, HTML, CSS, Email, SMS & In-App Messaging, Managing Business Units, CDP Integration & Personalization and Reporting
  • Experience with Adobe Analytics, Salesforce Marketing Cloud, Optimizely, SEMRush, and other enterprise marketing tools
  • Experience working with CDP for audience segmentation
  • Proven experience launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
  • Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
  • Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization
  • Expertise in using journey builder and related components for outbound communication deployment
  • Experience building campaigns to conduct reliable A/B tests
  • Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Keen customer insight and strong understanding of target audiences
  • History of success in executing high-impact plans that move business metrics
  • Self-starter who thrives in an energizing environment with tremendous opportunity ahead
  • Ability to stay organized in a highly demanding environment
  • Bonus points if you have: Strong technical acumen and comprehension of architecture
  • Experience with database platforms like Redshift or Snowflake
  • Experience working in a complex global technology company
Responsibilities
  • Build multi-channel (email, push, in-app, SMS) campaigns and journeys and automations in Salesforce Marketing Cloud
  • Ensure that data required for campaigns are available within our platforms
  • Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
  • Work closely with all members of the marketing team and cross-functional partners to bring lifecycle campaigns to life by being hands-on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
  • Run campaign experiments designed to impact key metrics
  • Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
  • Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud
  • Develop technical expertise in all of our campaign and marketing related tools through daily usage and ongoing training
  • Stay up to date with the rapidly changing Salesforce ecosystem
  • Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal

AEG Worldwide operates in the sports and live entertainment industry, managing and developing venues for various events such as sports games and concerts. The company owns and operates facilities that host a wide range of entertainment, and it partners with organizations like Monkey Knife Fight to enhance fan engagement for teams like the LA Kings and LA Galaxy. AEG also collaborates with Mobilitie to improve wireless connectivity in venues like the STAPLES Center. Its revenue comes from ticket sales, sponsorships, venue rentals, concessions, and merchandise. AEG stands out from competitors due to its extensive network of venues and strategic partnerships, aiming to entertain over 100 million guests annually.

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1994

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • AEG's partnership with Uber enhances brand visibility and revenue in Berlin.
  • AEG's commitment to sustainability attracts environmentally conscious consumers and partners.
  • AEG's new IG Arena in Nagoya taps into the growing Asian entertainment market.

What critics are saying

  • Emerging technologies like VR may divert audiences from traditional live events.
  • Economic downturns can decrease discretionary spending on entertainment.
  • Environmental regulations may increase operational costs for AEG venues.

What makes AEG unique

  • AEG owns and operates over 100 premier global sports and entertainment venues.
  • AEG's strategic partnerships enhance fan engagement and venue connectivity.
  • AEG's diverse revenue streams include ticket sales, sponsorships, and merchandise.

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