Full-Time

Channel Marketing Manager

Posted on 10/8/2024

SpyCloud

SpyCloud

201-500 employees

Cybersecurity for threat intelligence protection

Data & Analytics
Cybersecurity

Senior

No H1B Sponsorship

Austin, TX, USA

Job is based in Austin, TX, with potential remote work options.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Salesforce
Asana
Data Analysis
Requirements
  • 5+ years of experience in channel marketing in the cybersecurity or technology sector
  • Proven track record of developing successful channel marketing strategies that drive revenue growth
  • Experience working with international channel partners in Western Europe
  • Strong project management skills with the ability to manage multiple programs simultaneously
  • Experience with CRM, MAP and project management tools including Salesforce, Marketo, and Asana
  • Excellent communication and interpersonal skills to build strong relationships with internal teams and external partners
  • Analytical mindset to drive decisions and optimize campaigns
  • High degree of responsibility and follow-through
Responsibilities
  • Work closely with Channel Sales Managers across the US and Europe to support the execution of marketing programs that drive lead and pipeline generation.
  • Develop and manage co-marketing campaigns and sales plays tailored to specific regions and partner needs.
  • Plan and manage partner-focused events, including webinars, training sessions, and field activities to increase visibility and engagement.
  • Collaborate internally to deliver localized and co-branded assets that support partners in educating their clients about SpyCloud.
  • Assist in creating regular communications and enablement toolkits to empower partners with the resources they need to succeed, and administer the Channel Partner Portal.
  • Track and analyze the effectiveness of channel marketing initiatives, optimizing programs along the way.
  • Administer the channel marketing budget, ensuring all activities deliver the desired results.
  • Stay informed about industry trends, competitor activities, and partner developments to adapt marketing strategies as necessary.

SpyCloud specializes in cybersecurity, focusing on threat intelligence and identity protection to help businesses defend against cyber threats from the dark web. Its main product, the Cybercrime Analytics Platform, uses data from the criminal underground to detect and prevent threats like malware and ransomware, while also identifying threat actors. Unlike competitors, SpyCloud offers a comprehensive solution that combines monitoring, prevention, and incident response in one platform. The company's goal is to empower businesses to enhance their cybersecurity measures and reduce the risk of data breaches.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$197.9M

Headquarters

Austin, Texas

Founded

2016

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

3%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $35M growth funding round positions SpyCloud for significant expansion and enhancement of its capabilities.
  • SpyCloud's comprehensive approach to cybersecurity, combining threat intelligence, identity protection, and incident response, makes it a valuable asset for businesses.
  • Collaborations with entities like Pentera and the Department of the Air Force highlight SpyCloud's influence and potential for impactful partnerships.

What critics are saying

  • The cybersecurity market is highly competitive, with numerous players vying for market share, which could impact SpyCloud's growth.
  • The reliance on recaptured data from the dark web may pose challenges in data accuracy and timeliness.

What makes SpyCloud unique

  • SpyCloud's Cybercrime Analytics Platform leverages recaptured data from the dark web, providing unique insights that many competitors lack.
  • The platform's ability to de-anonymize threat actors and tie them to their crimes offers a distinct advantage in incident response and threat attribution.
  • SpyCloud's focus on continuous detection and remediation of compromised credentials sets it apart in the cybersecurity landscape.

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