Full-Time

Planner – Affiliate & Content

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
JIRA
Data Analysis
Requirements
  • Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verify, Sales Force, MP, Amazon Attribution
  • Content Investment: Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency (Influencer Product)
Responsibilities
  • Help in planning, implementing and executing integrated campaigns across content and digital
  • Support Supervisor in presenting media recommendations and campaign results to clients
  • Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
  • Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
  • Draft consideration sets and RFP
  • Evaluate vendors proposal and provide feedback to ensure best value for clients
  • Build media plan and recommendation with the help of the AD
  • Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
  • Review IMO and build insights to outline performance and optimizations
  • Manage billing process, supporting the assistant negotiator/planner
  • Manage buys, makegoods and added value negotiations with the AD
  • Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape
  • Provide accountability for seamless executions
  • Craft POVs to assess media opportunities and innovation prospects based on clients objectives
  • Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
  • Coordinate and schedule L&L for teams
  • Train Assistant Negotiators/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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