Planner – Affiliate & Content

Job Description

Overview:
The Negotiator/Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Supervisor and supported by Assistant Negotiator/Planner. Role will activate content and digital strategic plan development and all aspects of implementation.

Responsibilities:
• Help in planning, implementing and executing integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
o Draft consideration sets and RFP
o Evaluate vendors proposal and provide feedback to ensure best value for clients
o Build media plan and recommendation with the help of the AD
o Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
o Review IMO and build insights to outline performance and optimizations
o Manage billing process, supporting the assistant negotiator/planner
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams
• Train Assistant Negotiators/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.

Qualifications

• The negotiator/planner will conduct tasks within the below tools requested by the team in partnership with the assistant.
• Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
• Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)