Media and Marketing Reporting Analyst

Herringbone names Dan Hinckley Head of AI to accelerate AI across its platform. DALLAS (July 22, 2026) - Herringbone, a digital marketing platform backed by Trinity Hunt Partners, committed to unifying best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, today announced the appointment of Dan Hinckley as Head of AI. Hinckley will lead Herringbone's AI strategy across the platform, developing the technology and capabilities that help its clients grow faster in an AI-driven market. The appointment comes amid rapid growth for Herringbone, which surpassed $100 million in annual revenue within its first 18 months, and now serves more than 3,600 customers. Hinckley joins Herringbone from Go Fish Digital, an AI-powered marketing agency he co-founded in 2005 and led as Chief Product & AI Officer. He brings nearly two decades of experience in SEO, technical web development, and AI product leadership, including building Barracuda, Go Fish Digital's proprietary AI marketing platform. He has delivered work for brands such as GEICO, Airbnb, Marriott, and The New York Times. brightonSEO named him one of the 100 most influential SEOs in the United States. "As a founder, I've spent my career building products for clients, most recently with a focus on using AI to help them achieve unparalleled results," said Hinckley. "At Herringbone, I'll be bringing that same experience and perspective to build a platform that will lead the industry in its use of AI." Hinckley's arrival extends a strategy central to Herringbone's platform since its founding: building AI, data, and engineering infrastructure across the platform, offering each acquired company access to industry-leading tools and capabilities specifically designed to drive better outcomes for clients. "We think about AI in two ways: protecting what already works for our clients today, and shaping where the industry goes next," said Raj Ramanan, CEO of Herringbone. "Dan is exactly the kind of builder we look for at Herringbone: someone who has grown and led his own AI-powered agency, delivered real results for clients, and brings real credibility as both an operator and a voice that will help shape how the industry thinks about, and uses, AI." ABOUT HERRINGBONE Herringbone unifies best-in-class local digital marketing agencies, service providers, and tech-enabled solutions run by experienced leaders. Founded in 2024, the platform focuses on serving businesses in the dental, legal, home services, and elective medical sectors. Backed by Trinity Hunt Partners, Herringbone is building a leading platform through strategic acquisitions and organic growth initiatives. For more information, visit www.herringbone.com. ABOUT TRINITY HUNT PARTNERS Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading B2B and B2C services companies. Trinity Hunt's mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked tenth amongst all firms worldwide on HEC-Dow Jones' most recent Top Small-Cap Buyout Firms List (2024), which ranks firms based on their performance for investors across funds raised over a 10-year period[[i]]. For more information, visit www.trinityhunt.com. ABOUT DAN HINCKLEY Dan Hinckley is Head of AI at Herringbone. He was previously Co-Founder and Chief Product & AI Officer at Go Fish Digital, which he sold to Agital, a Trinity Hunt Partners company, in 2024. With nearly two decades of experience in SEO, technical web development, and digital strategy, he has worked with clients including GEICO, Airbnb, Marriott, The New York Times, Neighborly, T-Mobile, and the FBI. He is the creator of Barracuda, Go Fish Digital's AI-powered marketing platform, and has spoken at industry events including Tech SEO Connect. He was named by brightonSEO as one of the 100 most influential SEOs in the United States. For Press Inquiries Jan Morris MiddleM Creative (on behalf of Herringbone) T 704.280.1432

Go Fish Digital has launched Barracuda, an AI-powered marketing intelligence platform that predicts campaign performance before launch. The platform analyses AI search results, paid media and competitor activity to provide data-backed recommendations for SEO, creative and media optimisation. Built on retrieval logic similar to recent OpenAI patents, Barracuda shows which content elements will likely be included in AI-generated answers and identifies necessary changes. The platform has already delivered results, helping financial publisher MoneyGeek achieve 75% more clicks and over 50% more impressions by restructuring thousands of pages. The Raleigh-based agency developed Barracuda to address growing complexity in marketing decisions across fragmented channels. The platform enables brands to shift from reactive optimisation to predictive strategy by surfacing high-impact opportunities and competitive vulnerabilities.