Full-Time

Licensing Manager

Powered By

Posted on 11/28/2024

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Energy
Consumer Goods

Compensation Overview

$74k - $133kAnnually

+ Sign-on payment

Mid

Towson, MD, USA

Hybrid position requiring in-office presence.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Product Management
Marketing
Requirements
  • Bachelor’s Degree in Business, marketing, or related discipline is required.
  • Minimum of 3-5 years experience in Sales, Marketing, Product, or licensing experience in a selling/negotiation role.
  • Experience in consumer goods industry preferred.
  • Commercial experience preferred – ability to help licensing partners commercialize their products. Understanding of line reviews, development of marketing plans, and an ability to identify new opportunities to grow sales.
  • Prepared to travel up to 25%, occasionally outside North American region.
Responsibilities
  • Manage and execute Stanley Black & Decker’s strategic cordless licensing business, tied to the Powered By Initiative, with both new and existing partners.
  • Build a cohesive and actionable licensing partner growth plan that will support Global Licensing revenue growth.
  • Work closely with existing licensing partners to develop successful strategic partnerships.
  • Identify potential new cordless expansion opportunities and develop prospecting lists with our external Licensing agency, Beanstalk.
  • Assist in the on-boarding and signing of new partners through presentations and negotiations on contracts.
  • Work closely with brand business units to ensure full alignment on key strategies.
  • Present the combined core + licensed portfolio offering to senior leaders to drive commercial excellence and ensure brand vitality.
  • Develop 3-year strategic plans with external licensing partners to include product roadmap planning, territory and customer expansion, commercialization planning, digital excellence, and eCommerce sales growth.
  • Conduct business reviews with each partner annually and be fully immersed in their business on a month-to-month basis, supporting their business needs and assisting to execute their growth plans.
  • Assist Licensing partners with the brand and product approval process; work in conjunction with the Legal, Engineering, and Brand Teams to ensure delivery of best-in-class products. Negotiate contracts, extensions, amendments, and renewals for partners. Collaborate with Legal to draft contracts and work through approvals / revisions.
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The dividend increase reflects Stanley Black & Decker's strong financial health and commitment to shareholder value.
  • Strategic leadership changes, such as the appointment of Deborah K. Wintner as CHRO, indicate a focus on talent management and organizational growth.
  • The company's proactive approach in gifting tool kits to tradespeople can enhance brand loyalty and expand its customer base.

What critics are saying

  • The ongoing legal challenges related to fiduciary duty allegations could pose financial and reputational risks.
  • The high cost of tools remains a barrier for tradespeople, potentially limiting market expansion despite efforts to address this issue.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker's partnership with Whisper Aero to integrate WhisperDrive technology showcases its commitment to innovation and staying ahead in the tool industry.
  • Winning seven Pro Tool Innovation Awards highlights CRAFTSMAN's reputation for best-in-class products, setting Stanley Black & Decker apart from competitors.
  • The company's focus on addressing skilled labor shortages by providing tool kits to tradespeople demonstrates a unique commitment to workforce development.

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