Director of Marketing
Posted on 9/15/2023
INACTIVE
Influencer marketing platform
Company Overview
Linqia's mission is to drive quantifiable and meaningful business results through technology that analyzes influence and content. Linqia is a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale.
Data & Analytics
Company Stage
N/A
Total Funding
$9.3M
Founded
2012
Headquarters
San Francisco, California
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 15%Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Journalism
SEO
CategoriesNew
Growth & Marketing
Requirements
- Hands-on experience managing marketing programs in a B2B technology start-up environment, marketing or advertising technology preferred
- Experience managing people in marketing roles
- Proficiency in utilizing digital tools and platforms for marketing optimization
- Excellent oral and written communications skills
- Strong creative mind and ability to think outside the box
- A proven ability to analyze and interpret data innately
- 6-8 years of marketing and communications experience
- 2-3 years of direct management experience
- Bachelor's degree in Marketing, Business, Journalism, Communications or other related field
Responsibilities
- Own strategy and in-house execution for product marketing, sales enablement, demand generation, public relations, content marketing, event marketing and social media marketing programs
- Build out and execute a strategic media relations program to raise the profile of Linqia in key business, marketing and technology publications
- Support the sales enablement needs of a national sales team, including proposal generation and collateral development. Create case studies, white papers, product datasheets and other content that fuels awareness and demand generation
- Develop key messaging framework, research and content calendar
- Oversee ongoing competitive intelligence program. Feed insights and differentiators to sales and product teams to accelerate sales win rate
- Produce exceptional press releases, thought leadership presentations, research studies, white papers, blog posts, and executive bylines that stand out in a crowded marketplace
- Manage the execution of all marketing and communications programs to meet specific demand generation goals and KPI's
- Define and execute an SEO strategy to drive visibility for key search terms