Director of Marketing
Posted on 9/15/2023
INACTIVE
Linqia

51-200 employees

Influencer marketing platform
Company Overview
Linqia's mission is to drive quantifiable and meaningful business results through technology that analyzes influence and content. Linqia is a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale.
Data & Analytics

Company Stage

N/A

Total Funding

$9.3M

Founded

2012

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

15%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Journalism
SEO
CategoriesNew
Growth & Marketing
Requirements
  • Hands-on experience managing marketing programs in a B2B technology start-up environment, marketing or advertising technology preferred
  • Experience managing people in marketing roles
  • Proficiency in utilizing digital tools and platforms for marketing optimization
  • Excellent oral and written communications skills
  • Strong creative mind and ability to think outside the box
  • A proven ability to analyze and interpret data innately
  • 6-8 years of marketing and communications experience
  • 2-3 years of direct management experience
  • Bachelor's degree in Marketing, Business, Journalism, Communications or other related field
Responsibilities
  • Own strategy and in-house execution for product marketing, sales enablement, demand generation, public relations, content marketing, event marketing and social media marketing programs
  • Build out and execute a strategic media relations program to raise the profile of Linqia in key business, marketing and technology publications
  • Support the sales enablement needs of a national sales team, including proposal generation and collateral development. Create case studies, white papers, product datasheets and other content that fuels awareness and demand generation
  • Develop key messaging framework, research and content calendar
  • Oversee ongoing competitive intelligence program. Feed insights and differentiators to sales and product teams to accelerate sales win rate
  • Produce exceptional press releases, thought leadership presentations, research studies, white papers, blog posts, and executive bylines that stand out in a crowded marketplace
  • Manage the execution of all marketing and communications programs to meet specific demand generation goals and KPI's
  • Define and execute an SEO strategy to drive visibility for key search terms