Full-Time

Director – Business Development

Martech / Adtech, CPG Vertical

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Compensation Overview

$145k - $170k/yr

+ Bonus

Senior, Expert

Irving, TX, USA

Hybrid role with remote options.

Category
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • Proven track record of driving revenue growth and establishing yourself as a leader in MarTech and AdTech, particularly within the CPG sector.
  • Extensive experience managing geographic or account-based territories, with a demonstrated ability to generate new business and close enterprise level sales.
  • Expertise in MarTech / AdTech allows you to build strong, lasting relationships with key CPG decision-makers and position Epsilon as a strategic partner.
  • Ability to create and deliver presentations that address the unique challenges and needs of CPG clients, effectively showcasing the benefits of Epsilon’s solutions.
  • Proficient in negotiation and contract closure, ensuring the outcomes that are advantageous for both Epsilon and its clients.
  • Keeps ahead of industry trends and adapts strategies to maintain Epsilon’s leadership position in the MarTech / AdTech market.
  • Driven to achieve immediate sales success while contributing to Epsilon’s long-term growth and partnership goals.
Responsibilities
  • Drive transformative growth for Epsilon by leveraging your expertise in MarTech and AdTech solutions within the Consumer-Packaged Goods (CPG) sector.
  • Lead sales initiatives within your geographic or account-based territory, targeting key CPG enterprises to generate new business and close multiple high-value deals annually.
  • Cultivate enduring relationships with decision-makers, positioning Epsilon as a strategic partner that offers innovative solutions to meet the unique needs of the CPG industry.
  • Craft and deliver customized sales presentations that address specific challenges faced by CPG clients, highlighting how Epsilon’s MarTech and AdTech solutions can drive their business objectives.
  • Apply strategic negotiation skills and secure favorable contract terms to ensure mutually beneficial outcomes for both Epsilon and its clients.
  • Stay ahead of industry trends and adapt to evolving market demands to maintain Epsilon’s competitive edge and leadership in the MarTech and AdTech space.

Publicis Groupe specializes in marketing, communication, and digital business transformation. The company operates across the entire value chain, offering services from consulting to execution, which helps clients enhance personalization on a large scale. Publicis Groupe's offerings are organized into four main areas: Communication, Media, Data, and Technology, allowing clients to access a wide range of expertise seamlessly. With a presence in over 100 countries and a workforce of around 103,000 professionals, Publicis Groupe stands out from competitors by providing a unified organization that facilitates collaboration and access to its diverse services. The company's goal is to be a key partner in its clients' transformation journeys, helping them adapt and thrive in a rapidly changing digital landscape.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • BR Media acquisition enhances data-driven audience strategies and campaign impact.
  • Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
  • Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.

What critics are saying

  • Increased competition in influencer marketing from firms like WPP and Omnicom.
  • Potential challenges in integrating BR Media's operations with Publicis' global structure.
  • Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.

What makes Publicis Groupe unique

  • Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
  • Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
  • Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.

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Company News

Digiday
Mar 6th, 2025
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.

Exame
Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

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Dec 4th, 2024
Wibilong sold to Publicis for millions

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Sep 19th, 2024
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