Full-Time

Director – Business Development

Martech / Adtech, CPG Vertical

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Compensation Overview

$145k - $170k/yr

+ Bonus

Senior, Expert

Irving, TX, USA

Hybrid role with remote options.

Category
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • Proven track record of driving revenue growth and establishing yourself as a leader in MarTech and AdTech, particularly within the CPG sector.
  • Extensive experience managing geographic or account-based territories, with a demonstrated ability to generate new business and close enterprise level sales.
  • Expertise in MarTech / AdTech allows you to build strong, lasting relationships with key CPG decision-makers and position Epsilon as a strategic partner.
  • Ability to create and deliver presentations that address the unique challenges and needs of CPG clients, effectively showcasing the benefits of Epsilon’s solutions.
  • Proficient in negotiation and contract closure, ensuring the outcomes that are advantageous for both Epsilon and its clients.
  • Keeps ahead of industry trends and adapts strategies to maintain Epsilon’s leadership position in the MarTech / AdTech market.
  • Driven to achieve immediate sales success while contributing to Epsilon’s long-term growth and partnership goals.
Responsibilities
  • Drive transformative growth for Epsilon by leveraging your expertise in MarTech and AdTech solutions within the Consumer-Packaged Goods (CPG) sector.
  • Lead sales initiatives within your geographic or account-based territory, targeting key CPG enterprises to generate new business and close multiple high-value deals annually.
  • Cultivate enduring relationships with decision-makers, positioning Epsilon as a strategic partner that offers innovative solutions to meet the unique needs of the CPG industry.
  • Craft and deliver customized sales presentations that address specific challenges faced by CPG clients, highlighting how Epsilon’s MarTech and AdTech solutions can drive their business objectives.
  • Apply strategic negotiation skills and secure favorable contract terms to ensure mutually beneficial outcomes for both Epsilon and its clients.
  • Stay ahead of industry trends and adapt to evolving market demands to maintain Epsilon’s competitive edge and leadership in the MarTech and AdTech space.

Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Size

10,001+

Company Stage

IPO

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Advertise BG strengthens Publicis' performance marketing capabilities.
  • Renewal of Arthur Sadoun's mandate ensures leadership continuity and strategic stability.
  • Focus on influencer marketing enhances Publicis' social media campaign effectiveness.

What critics are saying

  • Rapid expansion may lead to integration challenges and cultural clashes.
  • Economic instability in Latin America could impact business operations and profitability.
  • Potential underutilization of Wibilong's AI-driven technology if not well integrated.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of BR Media enhances its influencer marketing capabilities.
  • Strategic expansion into Latin America through acquisitions like Retargetly and Practia.
  • Integration of AI-driven platforms like Wibilong for improved customer engagement.

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Company News

Digiday
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Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.

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Feb 15th, 2025
Publicis Acquires BR Media for R$ 550M

Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.

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Wibilong sold to Publicis for millions

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Sep 19th, 2024
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