Full-Time

Director – Business Development

Martech / Adtech, CPG Vertical

Posted on 9/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Compensation Overview

$145k - $170kAnnually

+ Bonus

Senior, Expert

Irving, TX, USA

Hybrid role with remote options.

Category
Business Development
Business & Strategy
Required Skills
Sales
Requirements
  • Proven track record of driving revenue growth and establishing yourself as a leader in MarTech and AdTech, particularly within the CPG sector.
  • Extensive experience managing geographic or account-based territories, with a demonstrated ability to generate new business and close enterprise level sales.
  • Expertise in MarTech / AdTech allows you to build strong, lasting relationships with key CPG decision-makers and position Epsilon as a strategic partner.
  • Ability to create and deliver presentations that address the unique challenges and needs of CPG clients, effectively showcasing the benefits of Epsilon’s solutions.
  • Proficient in negotiation and contract closure, ensuring the outcomes that are advantageous for both Epsilon and its clients.
  • Keeps ahead of industry trends and adapts strategies to maintain Epsilon’s leadership position in the MarTech / AdTech market.
  • Driven to achieve immediate sales success while contributing to Epsilon’s long-term growth and partnership goals.
Responsibilities
  • Drive transformative growth for Epsilon by leveraging your expertise in MarTech and AdTech solutions within the Consumer-Packaged Goods (CPG) sector.
  • Lead sales initiatives within your geographic or account-based territory, targeting key CPG enterprises to generate new business and close multiple high-value deals annually.
  • Cultivate enduring relationships with decision-makers, positioning Epsilon as a strategic partner that offers innovative solutions to meet the unique needs of the CPG industry.
  • Craft and deliver customized sales presentations that address specific challenges faced by CPG clients, highlighting how Epsilon’s MarTech and AdTech solutions can drive their business objectives.
  • Apply strategic negotiation skills and secure favorable contract terms to ensure mutually beneficial outcomes for both Epsilon and its clients.
  • Stay ahead of industry trends and adapt to evolving market demands to maintain Epsilon’s competitive edge and leadership in the MarTech and AdTech space.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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