Marketing Operations & Analytics – Lead

Confirmed live in the last 24 hours

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Management

Marketing

Sales

Salesforce

Communications

Requirements

8+ years B2B marketing experience, with at least 6 years of that specifically leading Marketing Operations and/or in Revenue Operations
Analytical prowess and instincts for reporting dashboards and
Strong people management experience across demand generation, growth, and marketing operations globally, with either indirect or direct ownership of field & events marketing a plus. Direct or indirect ownership of SDR teams are a plus
Ability to prioritize competing opportunities and balance customer needs versus business priorities
Stellar written and verbal communication skills
A down-to-earth attitude and dry sense of humor are a huge plus

Responsibilities

Lead ops strategy for integrating systems across data teams, BI tools, product analytics tooling, and Salesforce with an open-minded approach to deciding which tools are absolutely necessary for Sentry
Establish the Marketing team's analytics and dashboards to report on campaign ROI from organic, paid, brand, virtual and live activities
Fluidly move between building segmentation strategy, profiles, and technical execution of campaigns in a variety of Marketing automation systems including Marketo
Support and be well-versed in online and offline demand generation tactics with a helpful point-of-view on best practices, messaging, and campaign management
Use your analytical mindset to understand the why behind campaigns and constantly look for ways to improve our campaigns - whether through copy or automation
Have a passion for reporting and analytics and the patience to educate internal teams on Marketing ROI within an organization
Ride shot-gun with the Data team, Business Ops, Finance, Sales Operations, and Product Management, to develop appropriate measurement and scalable processes to execute

Desired Qualifications

Have a proven track record in reporting and analytics. Developer tools industry experience is a plus
Experience working closely with a software development process and/or familiarity for developer teams. points for being a developer in a past life

About Sentry

Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.

With more than $217 million in funding and 85,000 organizations that believe we’re on to something, we’re building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.

About the role

Lead ops strategy for integrating systems across data teams, BI tools, product analytics tooling, and Salesforce with an open-minded approach to deciding which tools are absolutely necessary for Sentry
Establish the Marketing team’s analytics and dashboards to report on campaign ROI from organic, paid, brand, virtual and live activities
Fluidly move between building segmentation strategy, profiles, and technical execution of campaigns in a variety of Marketing automation systems including Marketo
Support and be well-versed in online and offline demand generation tactics with a helpful point-of-view on best practices, messaging, and campaign management
Use your analytical mindset to understand the why behind campaigns and constantly look for ways to improve our campaigns - whether through copy or automation
Have a passion for reporting and analytics and the patience to educate internal teams on Marketing ROI within an organization
Ride shot-gun with the Data team, Business Ops, Finance, Sales Operations, and Product Management, to develop appropriate measurement and scalable processes to execute

Qualifications

8+ years B2B marketing experience, with at least 6 years of that specifically leading Marketing Operations and/or in Revenue Operations
Have a proven track record in reporting and analytics. Developer tools industry experience is a plus
Analytical prowess and instincts for reporting dashboards and
Strong people management experience across demand generation, growth, and marketing operations globally, with either indirect or direct ownership of field & events marketing a plus. Direct or indirect ownership of SDR teams are a plus
Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life
Ability to prioritize competing opportunities and balance customer needs versus business priorities
Stellar written and verbal communication skills
A down-to-earth attitude and dry sense of humor are a huge plus

COVID Vaccine Required - Reasonable Accommodations for Medical or Religious Reasons Considered

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $110,000 to $200,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy.

1,001-5,000 employees

Website

Open-source full-stack error tracking system

Company Overview

Sentry is on a mission to help developers save time, energy, and probably a few therapy sessions. The company operates an error & crash monitoring platform.

Benefits

Competitive Compensation + Equity
401(k) Plan
Medical, Dental, Vision Insurance
Commuter Stipend
Professional Development Stipend
Health & Wellness Benefits
Charitable Matching Program
Flexible PTO
Paid Parental Leave

Company Core Values

Pixels Matter - We understand that the difference between a good product and a great one is in the finer details. We take extra care to get everything right, down to the last pixel.
Feedback is Priceless - White lies help no one. We give each other constructive, respectful, and sincere feedback for the best collective outcome and most personal growth. (On our work, that is. We'll keep opinions on your floral-patterned pants to ourselves.)
Step by Step - We don't expect to get things right the first time around. We do our best work by iterating: making small changes, measuring impact, and trying again (and again, and sometimes again).
For Every Developer - Sentry is a tool for everyone who codes. We strive to create a product that's accessible (and indispensable) to developers at any level, at companies big, small, and everything beyond and in between.
Work in Progress - We know that we don't know everything. Nothing here is set in stone. We're still filling roles and writing rules, as a team. In the meantime, we embrace individual ownership, autonomy, and accountability.
Value People - We respect one another. We understand that success comes from a variety of backgrounds, experiences, skills, and opinions — not in spite of it. Even if we disagree on the route, we still push forward to the end.