About the role

• Lead ops strategy for integrating systems across data teams, BI tools, product analytics tooling, and Salesforce with an open-minded approach to deciding which tools are absolutely necessary for Sentry
• Establish the Marketing team’s analytics and dashboards to report on campaign ROI from organic, paid, brand, virtual and live activities
• Fluidly move between building segmentation strategy, profiles, and technical execution of campaigns in a variety of Marketing automation systems including Marketo
• Support and be well-versed in online and offline demand generation tactics with a helpful point-of-view on best practices, messaging, and campaign management
• Use your analytical mindset to understand the why behind campaigns and constantly look for ways to improve our campaigns - whether through copy or automation
• Have a passion for reporting and analytics and the patience to educate internal teams on Marketing ROI within an organization
• Ride shot-gun with the Data team, Business Ops, Finance, Sales Operations, and Product Management, to develop appropriate measurement and scalable processes to execute

Qualifications

• 8+ years B2B marketing experience, with at least 6 years of that specifically leading Marketing Operations and/or in Revenue Operations
• Have a proven track record in reporting and analytics. Developer tools industry experience is a plus
• Analytical prowess and instincts for reporting dashboards and
• Strong people management experience across demand generation, growth, and marketing operations globally, with either indirect or direct ownership of field & events marketing a plus. Direct or indirect ownership of SDR teams are a plus
• Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life
• Ability to prioritize competing opportunities and balance customer needs versus business priorities
• Stellar written and verbal communication skills
• A down-to-earth attitude and dry sense of humor are a huge plus

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $110,000 to $180,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.