Job Description

The Planner, Creative Trafficking is responsible for supporting high-profile client business by executing agency media allocations and managing creative trafficking operations. The role has transitioned from investment to operations, necessitating strong project management skills and operational understanding. The Planner will report to a director and supervisor, eventually becoming the second planner on the team.

Key Responsibilities:

• Creative Asset Management: Oversee the trafficking, organization, and timely delivery of all creative assets across digital channels including display, social, video, and mobile.
• Coordination: Collaborate with internal teams (media, account management, creative, and strategy) and external partners to ensure alignment and smooth execution of campaigns.
• Quality Assurance: Conduct thorough reviews of creative assets to ensure they meet specifications, quality standards, and compliance requirements before deployment.
• Project Management: Maintain detailed timelines and manage multiple projects simultaneously, ensuring deadlines are met and campaigns launch without issues.
• Platform Expertise: Utilize ad serving platforms and tools (e.g., Google Campaign Manager, Sizmek) to traffic and monitor creative assets.
• Troubleshooting: Identify and resolve any issues related to creative trafficking, working closely with tech support and vendors as needed.
• Reporting: Generate and analyze trafficking reports to provide insights on campaign performance and suggest optimizations.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, Data Science, or related field
• 1+ years of media buying/planning experience; agency experience highly preferred
• Experience planning digital campaigns for B2C and B2B products
• Excellent verbal/written communication, interpersonal, and detail-oriented skills
• Strong analytical, research, and quantitative skills
• Hard-working, resourceful, and able to thrive in a fast-paced environment
• Experience with Prisma or other media buying tools preferred (e.g., MediaOcean, DoubleClick)
• Advanced Excel and PowerPoint skills (formulas, v-lookup, conditional formats, pivot tables)
• Familiarity with AI tools (e.g., ChatGBT, Co-Pilot etc.) and technology marketplace trends
• Heavy focus on video content (offline and digital); candidates with a video background preferred
• Background in project management or ad operations
• Client-facing role requiring strong communication and partner interaction skills