Full-Time
Regional Sales Director
Updated on 9/4/2026
Betco
201-500 employees
Manufactures cleaning, disinfecting, and maintenance products
No salary listed
Dallas, TX, USA
In Person
Must live in North Texas; Dallas metro is preferred. Travel required 50%–75%.
Bachelor's
 Sales & Account Management (1) |
|---|
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- A Bachelor's Degree in Business with a focus on sales.
- Three to five years of experience in progressive sales management.
- Proficiency in Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
- Experience using iPhones and laptops for business applications.
- Knowledge of customer relationship management software.
- Ability to work on a computer for extended periods.
- Willingness and ability to travel 50%–75%.
- Drive end-customer sales to expand account penetration.
- Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
- Direct sales forecasting and establish performance and personal goals.
- Achieve annual distribution and end-customer sales targets.
- Develop and execute strategic growth plans with top distributors.
- Implement pricing strategies and contract management for distribution partners and end customers.
- Execute promotional programs provided by the marketing team.
- Manage promotional spending to achieve sales goals.
- Build and maintain relationships with Gold and Silver Distributors and act as a liaison between sales and other internal departments.
- Oversee MAPP and pioneer conflict resolution within the region.
- Support corporate and national account requests within the assigned geography.
- Manage travel and entertainment expenses.
- Oversee demo stock management, including inventory turnover and financial responsibility for company assets.
- Ensure high-quality and high-quantity end-user engagement, using Salesforce to track sales activity, customer calls, distributor feedback, and competitive insights.
- Perform other duties as assigned by the Senior Director of Field Sales and Training or Executive Vice President of Sales.
- Understanding of market trends, policies, competition, and strategic practices.
- Building trust and long-term customer relationships.
- Building relationships across organizational levels using diplomacy and tact.
- Clearly conveying messages in written and verbal formats.
- Navigating challenging negotiations while maintaining relationships.
- Making informed decisions based on analysis, experience, and judgment.
- Consistently exceeding sales goals and driving continued success.
Betco provides more than 250 formulations for cleaning, disinfecting, floor care, skin care, industrial applications, and other specialty maintenance products. Its approach combines chemistry, equipment, and a full maintenance management process to meet facility needs. The products are designed for cleaning and disinfecting surfaces and maintaining floors and assets, supported by a broad distribution network across the United States, Canada, Mexico, and Central America, with plans to expand globally. What sets Betco apart is the combination of extensive product lines, practical maintenance processes, and a nationwide (then regional) distribution footprint aimed at delivering end-to-end facility maintenance solutions. The company’s goal is to help facilities manage all their maintenance tasks in one place, from products to workflows, and to grow its geographic reach to serve more markets.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Bowling Green, Kentucky
Founded
1950
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Simplify's Take
What believers are saying
- August 27, 2026 EnviroZyme expansion lifted production capacity 3.5x and doubled fermentation tanks.
- July 2026 Tropical Citrus launch targets K-12 compliance with 86% child preference testing.
- June 30, 2026 Northeast sales hiring and BSCAI partnerships expand customer coverage in 2026.
What critics are saying
- July 31, 2026 Multi-Clean integration and equipment divestiture will disrupt sales teams and channels.
- Betco's school and public-facility products face brutal price pressure from private-label competitors.
- A failed transition away from powered equipment leaves Betco exposed to chemistry-only margin compression.
What makes Betco unique
- EnviroZyme gives Betco proprietary microbial fermentation and commercial-scale biomanufacturing in Bowling Green.
- Betco sells chemicals, dispensers, and programs that standardize cleaning across fragmented facilities.
- Betco's Multi-Clean acquisition adds Minnesota chemistry brands and deepens specialty cleaning focus.
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Company News
Betco(R) marks major growth milestone with expansion. August 27, 2026 Betco(R) Corporation ("Betco"), a leading manufacturer of specialty chemicals for more than 75 years, has completed a major expansion of the EnviroZyme(R) production facility on its Bowling Green campus. EnviroZyme, Betco's wholly owned subsidiary, is a global leader in microbial technologies. The expansion marks another significant investment in Northwest Ohio manufacturing, innovation, and long-term growth. The project increased overall production capacity by 3.5 times, supported by major investments in fermentation, packaging, warehouse space, and technical capabilities. The facility's physical footprint also grew by 75%, adding 15,400 square feet to support these expanded operations. Since moving its headquarters to Bowling Green in 2016, Betco has continued to invest in advanced manufacturing and innovation across its campus, including the construction of a new EnviroZyme facility in 2018 to support the subsidiary's growing operations. This latest expansion builds on that investment, reinforcing Betco's commitment to growth in Northwest Ohio while serving customers around the world. "In less than eight years since opening the EnviroZyme facility in Bowling Green, we've reached another major milestone in our growth," said Brad Betz, President and CEO. "This expansion reflects our confidence in our team, our technology, and our community. By continuing to invest here in Bowling Green, we're strengthening our ability to innovate, serve customers around the world, and support the long-term growth of our business." The investment significantly expands the capabilities inside the facility, including double fermentation tank capacity while strengthening downstream production and packaging operations. Together, these improvements give EnviroZyme greater scale and flexibility to move new microbial technologies from research and development into commercial production more efficiently. As Betco's wholly owned subsidiary, EnviroZyme develops and ferments proprietary bacteria for commercial, industrial, environmental, and contract manufacturing applications while also supporting the EnviroZyme Probiotic Solutions product line. "This expansion wasn't simply about increasing capacity," said Matt Luchansky, Vice President of Operations. "It strengthened the scientific and manufacturing foundation behind our microbial technologies while giving us greater flexibility to develop new solutions, improve production efficiency, and support future growth." Beyond expanding manufacturing capabilities, the project reinforces Betco's long-term commitment to advanced manufacturing, scientific research, and sustainable innovation in Bowling Green. The additional space and capabilities position the company to meet growing customer demand, accelerate product development, and strengthen its leadership in microbial technologies. About betco. Betco is a privately held specialty chemical manufacturer known for high-performing products and programs that help its customers WIN in the commercial cleaning industry. For more information about Betco's products and services, please call customer service at (888) GO-BETCO or visit betco.com. Follow ISSA on LinkedIn, Facebook, Instagram, and X!
Betco® Corporation (“Betco”), a leading manufacturer of specialty chemicals, today announced it has entered into a definitive agreement to acquire
Betco(R) introduces new Tropical Citrus Foaming Skin Cleanser. July 29, 2026 Betco(R) Corporation ("Betco"), a leading manufacturer of specialty chemicals, is excited to announce the launch of Tropical Citrus Foaming Skin Cleanser, a hypoallergenic new foaming hand soap that delivers gentle cleansing while maximizing handwash compliance and providing exceptional value for schools and other public facilities. Designed with K-12 environments in mind but ideal for any high-traffic facility, the new formula combines skin-friendly performance with an inviting fragrance and vibrant appearance that make handwashing a more enjoyable experience. Tropical Citrus Foaming Skin Cleanser is hypoallergenic and dermatologist-tested, helping prevent dryness and irritation and making it suitable for frequent use throughout the day. Its bright Grapefruit Punch fragrance offers broad, unisex appeal, while the subtle reddish-orange foam and matching formula color create a fun, modern aesthetic when used in Betco's C3 manual dispensers. "Creating healthy environments starts with products people want to use," Ed Zello, Director of Skin Care and LWW, said. "Tropical Citrus Foaming Skin Cleanser combines gentle performance with an engaging user experience, helping facilities encourage better hand hygiene without sacrificing quality or value." Consumer preference testing found that 86% of school-aged children preferred Tropical Citrus to an unscented foaming soap, demonstrating its ability to promote better handwashing compliance. Combined with its affordable price point, the new cleanser offers a strong value for education end users while also providing an excellent solution for other public spaces where frequent handwashing is encouraged. Available in both 1,000-mL Clario C3 Manual refills and bulk gallons, Tropical Citrus Foaming Skin Cleanser provides flexibility for a variety of dispensing systems and facility maintenance programs. "Our customers are looking for products that are effective, economical, and help create a better experience for building occupants," Barrett Betz, Vice President of Marketing, said. "Tropical Citrus Foaming Skin Cleanser checks all of those boxes while giving facilities another great option for promoting healthy hand hygiene habits." About betco. Betco is a privately held specialty chemical manufacturer known for high-performing products and programs that help its customers WIN in the commercial cleaning industry. For more information about Betco's products and services, please call customer service at (888) GO-BETCO or visit betco.com. Follow ISSA on LinkedIn, Facebook, Instagram, and X!
John DiNapoli joins Betco(R) as Regional Sales Director, Northeast. Jun 30, 2026 Betco Corporation is pleased to welcome John DiNapoli to Betco(R) as its Regional Sales Director for the Northeast, where he will support customers across the region, from Maine to New York City. In this role, John will focus on strengthening customer relationships, driving sales growth, and supporting its partners with innovative products and exceptional customer service. John brings more than 25 years of industry experience, with a background spanning both manufacturing and distribution. His broad expertise and deep understanding of the market make him a valuable addition to its team. He is excited to join an industry leader known for its innovative products and outstanding customer support. John lives in southern New Hampshire with his wife, Lisa. They have two children, Isabella and Nick, who are both currently in college. Outside of work, he enjoys exercising, biking, hunting, fishing, and spending time with his family. Welcome to the team, John!
Betco(R) joins 2026 BSCAI Corporate Partner Program. January 21, 2026 Betco(R) Corporation ("Betco"), a leading manufacturer of specialty chemicals and equipment, is proud to participate in the 2026 Building Service Contractors Association International (BSCAI) Corporate Partner Program. The program brings together organizations dedicated to advancing the building service contractor (BSC) industry and supporting BSCAI's mission. Betco delivers solutions designed to help BSCs streamline operations, reduce labor costs, and maintain consistency and training across facilities. Betco supports contractors in navigating key industry challenges - from labor pressures to sustainability goals - through efficient products, standardized programs, and flexible distribution partnerships. "Our partnership with BSCAI reinforces Betco's commitment to helping BSCs succeed," said Barrett Betz, Vice President of Marketing. "We're focused on delivering practical solutions and strong supply partnerships that support contractors in today's fast-paced environment." In addition to its participation in the Corporate Partner Program, Betco will be at key BSCAI events throughout 2026, including: * BSCAI CEO Seminar - January 28 - 30, 2026 * BSCAI Executive Management Conference - May 13 - 15, 2026 * BSCAI Contracting Success Conference - November 17 - 19, 2026 These events provide opportunities for continued collaboration and engagement with BSCs and industry partners. Betco is a privately held specialty chemical and equipment manufacturer known for high-performing products and programs that help its customers WIN in the commercial cleaning industry. For more information about Betco's products and services, please call customer service at (888) GO-BETCO or visit betco.com. Follow ISSA - The Worldwide Cleaning Industry Association on LinkedIn, Facebook, Instagram, and X!