What you’ll do:

Marketing Strategy

• You will lead across artist marketing campaigns from concept to execution and deliver against strategic and commercial goals.
• Spearhead market-leading integrated artist campaigns from concept to execution across all areas of business to continually expand fan basses and grow consumption of artists’ catalogues. You will be responsible for project timelines, deliverables, internal and external stakeholder comms, and post campaign analysis.
• Identify interesting and creative opportunities for catalogue marketing activations in both the physical and digital space – reissues, anniversary campaigns, content marketing, re-heat campaigns, remixes/re-imaginings, etc
• Align with Commercial Group’s digital marketing team to develop artists’ online presence, ensuring that digital activity plays a key role in all your campaigns, and to strengthen plans spearheaded by the digital team.
• Work with promo teams and media agencies to create holistic plans to support your campaigns, adhering to approved project budgets.
• Work with Commercial Group’s digital media planner to implement strategic advertising plans to support your campaigns in the digital space, and work with Sony’s external media agency on projects which require non-digital advertising elements.
• Collaborate closely with the sales and digital partnership teams to develop and pitch collaborative campaigns with partners.

Finance

• You will be responsible for pre-approved campaign budgets, coordinating PO and invoice payment, allocation of spend and monitoring of expenditure, P&L targets, budget approvals and project KPIs.
• You will work with the finance team to plan and forecast during the budgeting process, and will be tasked with contributing to increasing profitability of Commercial Group’s roster through successful campaigns.

Data and Analysis

• You will use Sony Music’s suite of data tools for both pre and post campaign analysis, making informed strategic decisions based on data analysis. Commercial Group’s dedicated analyst will support your data research to help identify growth areas and assist in setting measurable targets.
• You should be data savvy, and naturally curious to better understand audiences to continue expanding our artists’ fan bases. Furthermore, you should be keen to monitor changes in the market, with an emphasis on the industry, our competitors and their campaigns.

Culture

• Be familiar and up to date with trends across a range of music styles and sub-cultures, with a particular knowledge and love of post-2000 repertoire.
• Be informed and curious about technological advancements in the wider media landscape and be creative about how these could be applied to your campaigns.
• Be immersed in social media and the various ways people use these platforms to increase their audience and reach, both within music and the wider culture. You will work closely with Commercial Group’s digital team to maximise trending tracks stemming from viral social media activity.
• Be aware of the partnership landscape and how brands and media can be used to enhance your artist projects. Be connected in these areas so that you can work closely with Sony’s central teams and continually look for new partnership opportunities for your artists.

International

• For some key UK-repertoire artists, you will maximise global revenue potential by working with international marketing teams directly to coordinate efforts across different territories, keeping them informed of wider campaign plans and objectives, and ensuring they have the tools they need to deliver strong campaigns in their markets.
• You will work closely with our US equivalent team, Legacy Recordings, to manage local campaigns in a similar fashion.

Who you are:

• You will be able to demonstrate experience of leading on and executing end to end catalogue marketing campaigns, ideally focusing on post-2000 repertoire.
• Creative and show an innovative approach to campaign ideation and execution.
• Will have working knowledge of the digital landscape.
• Be familiar with using data to inform marketing strategy and decision making.
• Experience managing budgets, allocating spend and monitoring expenditure.
• Have a good understanding of working across a varied roster (both international and domestic).
• Show versatility and be able to work across different genres, and simultaneous campaigns
• You will be immersed in culture, and show a genuine passion for music, especially in the catalogue space.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.