Full-Time

Head of Healthcare Advertising Strategy

Posted on 7/9/2024

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Data & Analytics
Consulting

Compensation Overview

$150k - $200kAnnually

+ Bonus + Commission

Expert

New York, NY, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Market Research
Sales
Communications
Marketing
Data Analysis
Requirements
  • Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.
  • Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side.
  • Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.
  • Experience across DTC
  • Exceptional negotiation and communication skills, with the ability to influence at the executive level.
  • Strong collaborative nature and ability to work across the gray with multiple business partners
  • Highly self-aware, analytical, and committed to continuous self-development.
  • Advanced understanding of programmatic and a strong sense of the Ad Tech industry at-large
  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
Responsibilities
  • Develop and execute a comprehensive strategy to drive advertising growth and profitability within the healthcare vertical, aligning with the overall objectives of the company.
  • Build and nurture strong media relationships with healthcare clients, understanding their business goals, challenges, and unique advertising needs.
  • Partner with national sales or serve as the primary point of contact for key accounts, collaborating closely with clients to develop customized advertising solutions that drive measurable results.
  • Identify emerging trends, market opportunities, and competitive threats within the healthcare sector, and formulate advertising strategies to capitalize on them.
  • Stay expertly versed in healthcare compliance and privacy, working with MiQ legal to ensure best in class practices, collateral, and education are available to teams and clients.
  • Work closely with cross-functional teams to develop new programmatic advertising products, services, and solutions tailored to the needs of healthcare clients.
  • Nurture relationships with data, measurement, tech and supply partners with unique strength in healthcare in order to develop custom, and first-to-market product offerings for brands.
  • Leverage insights from data analytics, market research, and industry knowledge to continuously improve and innovate our healthcare offerings.
  • Be a lead voice at industry advertising conferences, write thought leadership, help shape marketing activations in the healthcare vertical.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness and impact of healthcare advertising campaigns.
  • Monitor campaign performance, analyze data, and identify opportunities for optimization and improvement to ensure maximum ROI for clients.
  • Leverage go-to-market teams to promote, position and train internal commercial teams on MiQ's healthcare offering and the unique needs of vertical marketers.
  • Stay updated on Healthcare advertising industry trends, competitive landscape, and emerging technologies to identify opportunities and potential threats.

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. MiQ differentiates itself from competitors through its expertise in data science and programmatic trading. The company aims for long-term growth, focusing on international expansion and client growth, supported by a partnership with private equity firm Bridgepoint.

Company Stage

Private

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • MiQ's acquisition of Pathlabs enhances its digital media execution capabilities.
  • The HDI measurement solution positions MiQ as an innovator in healthcare advertising.
  • Expansion of TV intelligence to Australia increases market share in the Asia-Pacific region.

What critics are saying

  • Pathlabs acquisition may lead to integration challenges affecting service delivery.
  • Focus on healthcare analytics could expose MiQ to regulatory compliance risks.
  • New leadership appointments may cause strategic misalignments affecting operational efficiency.

What makes MiQ unique

  • MiQ specializes in data-driven programmatic media solutions for diverse clients.
  • The company offers bespoke solutions tailored to each client's unique marketing needs.
  • MiQ's agnostic model allows collaboration with any data, DSP, publisher, or exchange.

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