Group Product Manager

Today, everything is convenient—except renting. From onboarding to daily resident needs, the experience of finding, moving into, and thriving in a rental home can feel harder than it should. We believe it’s time for something better.

That’s why we’ve built the world’s first Resident Experience Platform, delivering seamless onboarding, engaging resident services, and smart technology that helps property managers deliver a Triple Win: happy, engaged residents, empowered property teams, and owners who see real value. We’re passionate about making renting easy, rewarding, and truly resident-centric.

Join over 300 passionate Second Nature team members who make a difference daily, building products that create delightful wins for residents, property managers, and investors.

About the Role

We’re seeking a seasoned Group Product Manager to helm our Resident Experience Platform product group. This is a mission-critical, platform-leadership role: you’ll empower our vision of effortless, end-to-end experiences for both property managers and residents, setting the strategy for all core resident-facing journeys and the new resident onboarding experience.

You’ll directly lead a team of five (Principal PM, Senior PM, Associate PM, PM, Product Specialist), across two foundational “pods”:

1. Experience Platform Pod: Responsible for secondnature.com’s unified platform, serving property managers and residents with a best-in-class portal and digital experience.
   

2. Resident Onboarding Pod: Driving innovation in the resident onboarding journey—from offer and lease creation, to move-in, utility setup, and ongoing engagement.

You’ll report to the VP of Product and collaborate tightly with Engineering, Design, Customer Success, Implementation, and Data teams.

What You’ll Do

Lead a Portfolio of Resident-Centric Platforms

• Steward the vision and execution strategy for two key product pods:

  • Experience Platform (Pod 1): Deliver a cohesive platform for property managers and residents, enabling self-service, transparency, and meaningful engagement.

  • Resident Onboarding (Pod 2): Redefine the onboarding flow, building seamless journeys that ensure every resident starts with clarity, confidence, and connection.

• Set and execute a unified product strategy that enables both exceptional digital experiences and operational scalability as Second Nature grows.

Set and Drive Vision

• Define a compelling North Star for the Resident Experience Platform, helping your PMs turn company strategy into pragmatic, prioritized roadmaps.

• Partner with executive, product, and design leaders to ensure the digital experience is not only state-of-the-art, but truly differentiates Second Nature and accelerates adoption.

Mentor & Develop Product Managers

• Directly manage, coach, and inspire your team, fostering strong individual growth and a culture of accountability, collaboration, and innovation.

• Champion product craft, develop team frameworks for discovery and iterative delivery, and turn product managers into multipliers for the business.

Deliver Exceptional Resident Outcomes

• Collaborate cross-functionally with Customer Success, Implementation, and Data to continually de-risk onboarding, minimize friction, and ensure every interaction is as easy and intuitive as possible.

• Lead continuous improvement in all digital journeys—using data and direct feedback to iterate products that drive higher resident engagement, lower support load, and improved NPS for both residents and PMCs.

Champion the Triple Win

• Ensure every upgrade and launch on the platform creates wins for residents, property managers, and owners. From onboarding, to self-service, to ongoing community features, your team’s work will power “wow” moments and measurable business value.

Measure and Optimize

• Define, track, and evangelize key operational and customer metrics—resident onboarding drop-off rates, digital engagement KPIs, time-to-live/onboarding, NPS, etc.

• Use insights to iterate strategy, drive scalable best practices across teams, and champion a culture of outcome-focused product leadership.

Key Outcomes for the First 12 Months

Quarter 1: Develop a comprehensive roadmap and OKRs in partnership with Resident Experience Platform PMs. Deep dive with real resident and PMC users to map journey breakpoints and drive the first set of key enhancements across experience touchpoints.

Quarter 2: Launch an upgraded onboarding flow for residents on secondnature.com, targeting a reduction in time-to-onboard and >15% drop in support tickets tied to RBP fulfilment. Deploy a new resident self-service portal for all core RBP services.

Quarter 3: Integrate platform and onboarding with new property management software (e.g., Appfolio), removing manual data entry for lease creation and reducing onboarding exceptions by 25%. Pilot automation of common onboarding communications and track a 10-point rise in CSAT among pilot users.

Quarter 4: Drive meaningful increases in engagement for residents and PMCs—a 20% boost in resident portal logins, and measurable revenue gains from improved onboarding-to-service conversion. Target CSAT/NPS above 9 for onboarding and main platform users.

About you

• 10+ years of product management experience building and scaling major SaaS platforms, consumer/marketplace, or B2B2C products.

• Deep expertise leading product managers and driving high-quality web/mobile experiences (bonus: proven wins with onboarding flows, multi-stakeholder platforms, or proptech).

• Track record partnering with engineering, data, and design teams to deliver robust, scalable technology.

• Incredible communicator and stakeholder influencer—you bring people together around a vision and back it up with strong execution.

• A strategic, systems-level thinker who revels in user empathy, data, and the relentless pursuit of “wow” experiences.

• Thrive in a high-growth, dynamic setting—proven ability to adapt, pivot, and elevate your team.

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

​​AI Innovation

We're thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we’re eager to learn how you’ve embraced and implemented AI in your professional journey. In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.

Our Core Values

• Pirate ship, not a cruise ship: bias for action.

• Massive growth takes massive growth: we seek challenge, personal and organization-wide.

• Grow the pie: client value and end-user delight drive every priority.

• Purple heart: team and trust come before ego.

• Extreme ownership: see it, say it, fix it.

• Be a moment maker: deliver delight, exceed expectations, shatter status quo.

Remote Work Statement

This position is a remote-first, work-from-home position. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a vital part of our company story and success. To be successful in a remote work role at Second Nature, you must:

• Be available during your scheduled working hours and give your full attention to the completion of your Second Nature job

• Have a quiet, professional, distraction-free environment in which to complete your work

• Have access to your own reliable high-speed internet connection

• Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)
  
  

Why Second Nature?

🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan

📍Location: Work remotely from anywhere in the US

📆 Flexibility: Open PTO

🤩 The Product: Beyond the 7 awards and 5-star reviews, our customers love what they can do with a fully managed RBP

🤗 Culture: Diverse, Inclusive Culture

💻 Training: A supportive team to help you grow your career and unlock your full potential

🚀 Growth: Get in on the ground floor of a fast-growing startup developing an exciting category

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.