Full-Time

Media Operations Manager

Posted on 11/18/2024

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

Education
Consumer Goods
Entertainment

Senior

London, UK

Full-time in-office role located in Camden, London.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
SEO
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Experience in paid media management, preferably within the entertainment or digital content industry.
  • Proven track record of successfully managing large-scale paid media campaigns with significant budgets.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and programmatic buying tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines.
  • Strong communication and presentation skills, with the ability to convey complex information clearly and concisely.
  • Experience with A/B testing and performance optimization techniques.
  • Knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics) is a plus.
  • Passion for the entertainment industry and a deep understanding of the digital media landscape.
  • Must be comfortable working with multiple timelines and deliverables.
  • Must be detail oriented with strong organisational skills
  • Comfortable working with large sets of data and numbers
  • Self-starter, able to work both independently and in a team environment.
  • Strong working knowledge of Microsoft Office.
Responsibilities
  • Assist in the development and lead the execution of comprehensive paid media strategies to support the growth and engagement of Moonbug's content and brands.
  • Manage and optimise paid media campaigns across various channels, including search, social, display, video, and programmatic.
  • Conduct audience research and utilise insights to inform targeting strategies and campaign optimizations.
  • Monitor and analyse campaign performance, providing regular reports and actionable insights to stakeholders.
  • Collaborate with creative teams to develop compelling ad creatives and landing pages that drive results.
  • Manage budgets, ensuring efficient allocation of spend and maximising return on investment (ROI).
  • Stay up-to-date with industry trends, platform updates, and best practices to continuously improve campaign performance.
  • Oversee relationships with external agencies and vendors, ensuring alignment with campaign goals and objectives.
  • Mentor and provide guidance to junior team members, fostering a collaborative and innovative team environment.

Moonbug Entertainment creates and distributes content specifically for children, focusing on engaging and educational stories. The company produces popular shows like "Cocomelon" and "Blippi," which help children learn through songs and interactive adventures. Moonbug's content is available on various platforms, including YouTube and Netflix, allowing them to reach a broad audience. Unlike many competitors, Moonbug combines original content creation with a multi-platform distribution strategy, generating revenue through advertising, licensing deals, and merchandise sales. The goal of Moonbug is to captivate young minds and expand their worlds through high-quality entertainment.

Company Stage

Acquired

Total Funding

$257.8M

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-2%

2 year growth

-7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Moonbug's expansion into live shows and new markets, such as Latin America and MENA, indicates strong growth potential.
  • Strategic hires and partnerships, like those with Riot Games and Taiwan Mobile, enhance Moonbug's capabilities and market reach.
  • The launch of new channels and content franchises, such as Moonbug Kids Literacy and VeeFriends, showcases the company's commitment to innovation and educational impact.

What critics are saying

  • The highly competitive nature of the children's entertainment market requires continuous innovation to maintain viewer interest.
  • Dependence on third-party platforms like YouTube and Netflix for distribution could pose risks if platform policies change.

What makes Moonbug unique

  • Moonbug's focus on both entertainment and education sets it apart in the children's content market, where many competitors prioritize one over the other.
  • Their multi-platform distribution strategy, including YouTube, Netflix, and Amazon Prime, ensures a broad and diverse audience reach.
  • The company's robust portfolio of popular shows like 'Cocomelon' and 'Blippi' provides a strong brand presence and loyal viewer base.

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