Full-Time

Director – Marketing

Confirmed live in the last 24 hours

Tubi

501-1,000 employees

Ad-supported streaming service with large library

Consumer Software

Senior

Los Angeles, CA, USA

Required Skills

Marketing

Data Analysis

Requirements

10+ years experience in marketing with increasing responsibility. And least 5 years within the entertainment, media, or streaming industry.
Proven track record of developing and executing innovative title marketing campaigns that drive viewership.
Strategic leader, experienced in managing executive stakeholders and competing priorities simultaneously.
Creative mindset and a passion for storytelling, entertainment, and consumer experiences.
Entertainment and Pop Culture Aficionado who identifies trends as they emerge.
Knowledge of streaming media industry trends, technologies, and competitive landscape.
Excellent written communication skills.
Expert deck making and presentation skills, able to make the complex simple and easy to understand.

Responsibilities

Develop and execute innovative title marketing strategies tailored to adopt a younger social-first audience.
Lead cross-functional collaboration with content, product, research & analytics, and growth teams to drive viewership.
Act as a primary liaison with our content division and business partners within the Fox organization.
Marketing lead for our content greenlight and development processes.
Lead channel planning for title campaigns, in partnership with Media Strategy, CRM, Social, and Growth.
Developing Title Positioning to inform channel creative development.
Responsible for benchmarking performance by title with key learnings applied to future campaigns.
Build and maintain strong relationships with external entertainment industry partners, agencies and vendors on behalf of Tubi and Fox.
Collaborate with PR and communications teams to develop impactful public relations initiatives and media partnerships that enhance brand visibility and title / talent availability.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities for innovation and differentiation in our approach to title marketing.

Join Tubi (www.tubi.tv), Fox Corporation’s premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi’s library has something for every member of our diverse audience, and we’re committed to building a workforce that reflects that diversity. We’re looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.

The Role:

As the Director, Title Marketing, you will play a pivotal role in how Tubi presents our content library and priority original & licensed titles to the market. In this role, you will report to the Vice President, Consumer Marketing, and help guide Tubi’s title marketing strategy. You will create evergreen marketing strategies and title specific campaigns for priority films and series.

Responsibilities:

Develop and execute innovative title marketing strategies tailored to adopt a younger social-first audience.
Lead cross-functional collaboration with content, product, research & analytics, and growth teams to drive viewership.
Act as a primary liaison with our content division and business partners within the Fox organization.
Marketing lead for our content greenlight and development processes.
Lead channel planning for title campaigns, in partnership with Media Strategy, CRM, Social, and Growth.
Developing Title Positioning to inform channel creative development.
Responsible for benchmarking performance by title with key learnings applied to future campaigns.
Build and maintain strong relationships with external entertainment industry partners, agencies and vendors on behalf of Tubi and Fox.
Collaborate with PR and communications teams to develop impactful public relations initiatives and media partnerships that enhance brand visibility and title / talent availability.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities for innovation and differentiation in our approach to title marketing.

Requirements:

10+ years experience in marketing with increasing responsibility. And least 5 years within the entertainment, media, or streaming industry.
Proven track record of developing and executing innovative title marketing campaigns that drive viewership.
Strategic leader, experienced in managing executive stakeholders and competing priorities simultaneously.
Creative mindset and a passion for storytelling, entertainment, and consumer experiences.
Entertainment and Pop Culture Aficionado who identifies trends as they emerge.
Knowledge of streaming media industry trends, technologies, and competitive landscape.
Excellent written communication skills.
Expert deck making and presentation skills, able to make the complex simple and easy to understand.

#LI-SL1

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California

$132,000—$189,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:

For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy, or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.

Tubi

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Website

View Company Profile

Tubi, a premier ad-supported video-on-demand service, offers a vast library of over 200,000 movies and TV episodes, including unique Tubi Originals and nearly 250 FAST channels. It stands out in the digital streaming industry by implementing leading-edge streaming technologies that enable a tailored viewer experience, successfully engaging a broad and diverse audience. This focus on technology and customization makes Tubi an exceptional workplace for individuals passionate about impactful media and technological advancements.

Company Stage

Series B

Total Funding

$46M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights

Headcount

6 month growth

↑ 5%

1 year growth

↑ 19%

2 year growth

↑ 66%

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.