We’re looking for an accomplished Director, Product Marketing who is ready to make an impact at a high-growth company. The ideal candidate will be responsible for the development and directing of the Product Marketing team, including synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business.

The role of the Director of Product Marketing involves leading pricing, product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation. This is a highly collaborative role across our Go-To-Market function and incorporates some sales enablement and customer marketing activities.

What you’ll be doing:

• Translate consumer needs into product requirements working with product management and development teams
• Coordinate release and installation of marketing and promotional activities at product launch
• Identify all launch activities and ensure requisite tasks are assigned to responsible parties
• Enhance product definition and positioning using competitive information, market and product analysis
• Develop and record go-to-market strategy for new products
• Support sales and market through sales tools, training, and market expertise to ensure their ability to effectively position and sell products
• Facilitate market research approach, methodology, and integration of findings into product marketing department driving organization go-to-market approach
• Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends, and competitive gaps
• Translate customer needs into direction and features to ensure continuing product work with engineering and research
• Merge data-driven market understanding with customer feedback to prioritize go-to-market strategies

What you should bring:

• 7-10+ years of experience in product marketing, strategy consulting or product management
• You have led product marketing teams and rolled out strategy globally
• You are incredibly organized and efficient — you take on complex projects and own them from start to finish
• You continually approach projects with a customer-first mindset  
• You have a deep understanding of enterprise sales cycles and experience in SaaS products - HR tech is a plus! 
• You think strategically and have the ability to communicate effectively and work directly with senior leadership – including solid writing skills
• You have exceptional comfort working in ambiguous environments, defining personal goals aligned with the company mission.
• You love data and proving ROI through results-backed information

Salary Range: $156,000 - $225,000 USD

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