Full-Time

Senior Customer Lifecycle Marketing Manager

Posted on 1/22/2025

Samsara

Samsara

1,001-5,000 employees

IoT platform for fleet management and safety

Automotive & Transportation
Enterprise Software
AI & Machine Learning

Compensation Overview

$111k - $167.8kAnnually

+ RSUs

Senior, Expert

Remote in USA

Remote position open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.

Category
Growth Marketing
Growth & Marketing

You match the following Samsara's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
  • Strong understanding of market segmentation, customer journey mapping, and campaign automation
  • History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results.
  • Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic 'operator' by peers and leadership.
  • Demonstrates curiosity at every opportunity to deeply understand the customer — uncovering their behaviors, motivations, challenges, and goals — and weaves these insights into strategies and campaigns.
  • Exceptional copywriting and creative skills, with the ability to deliver strong and effective content.
  • Exhibits excellent judgment and a passion for data-based decision-making and experimentation.
  • Fluent in English with strong written and verbal communication.
  • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.
Responsibilities
  • Design and implement impactful customer lifecycle campaigns: Collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results.
  • Optimize journeys through experimentation and data: Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement.
  • Own end-to-end lifecycle strategy and execution: Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns.
  • Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization.
  • Drive cross-functional alignment and communication: Act as a liaison between teams — Customer Outcomes, Product, and Sales — to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management, and bring stakeholders together to achieve a common goal.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Desired Qualifications
  • Self-motivated and results-driven, with the ability to think strategically and execute tactically.
  • Proven experience working cross-functionally with product, data, and content teams.
  • Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.).
  • Experience managing localization and translation processes for marketing content.
  • Experience using Iterable or another ESP.
  • Email coding experience (HTML/CSS) is a plus.
  • Bachelor’s degree from a 4-year institution.

Samsara provides an integrated platform that enhances safety, efficiency, and sustainability for businesses through Internet of Things (IoT) technology. Their offerings include AI-powered video security, vehicle telematics, and various digital tools that help clients monitor and manage their operations in real-time. The platform is designed for a wide range of industries, including logistics, transportation, construction, and public services. Clients subscribe to access the platform and tools, which help reduce fuel costs, improve route efficiency, and maintain vehicles effectively. Samsara also sells hardware devices that collect and transmit data, and offers an API for custom integrations. A recent partnership with EVgo demonstrates their commitment to sustainability, particularly in supporting the transition to electric vehicles. The goal of Samsara is to provide comprehensive solutions that improve operational management while addressing challenges like labor shortages.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$904.6M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven predictive maintenance reduces downtime and maintenance costs.
  • Samsara's partnership with EVgo supports the transition to electric vehicles.
  • The demand for integrated IoT platforms is rising, benefiting Samsara's offerings.

What critics are saying

  • Increased competition from companies like Plato Systems in the manufacturing sector.
  • New regulatory challenges from tracking small, high-value assets.
  • Strategic shifts by new CMO Meagen Eisenberg may disrupt customer relationships.

What makes Samsara unique

  • Samsara's Connected Operations Cloud leverages IoT data for actionable insights.
  • The company offers AI-powered video security and vehicle telematics solutions.
  • Samsara's platform supports diverse industries, enhancing safety, efficiency, and sustainability.

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Benefits

Health, dental, and vision coverage for employees and their families with premiums 100% covered

Mental health and wellness support

Family planning resources and parental leave policy

Quarterly reimbursement account you can use for wellness, family care, professional or personal development expenses

Flexible PTO and family leave

401k with up to 4% matching

Bi-annual company events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
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