Content Lead

Job Title

Content Lead PH Growth Region

Job Description

Job title:
Content Lead PH Growth Region

Your role:

• Develops and drives the overarching content strategy, ensuring alignment with the company's mission, vision, and business goals, leads the content management team in executing this strategy across all channels.

• Oversees the development and implementation of comprehensive campaign strategies across paid, owned, and earned media channels, ensuring consistency and alignment across global and Zones/Districts within GR.

• Harmonizes the creation and execution of market Public Relations (PR) and Influencer Marketing (IM) strategies, establishing 'golden rules' for media success and fostering robust relationships with key media outlets and influencers for GR.

• Formulates and guides the strategic direction for owned social media and content planning, ensuring the production of compelling, high-quality content across platforms in collaboration with OMD, maintaining alignment with brand standards and audience engagement metrics.

• Defines and oversees the strategy for owned social media and content planning, ensuring the production of engaging, relevant, and high-quality content across all platforms, collaborates with OMD creative teams to ensure content aligns with brand standards and audience expectations across the Zones.

• Establishes and enforces a comprehensive campaign success measurement framework, monitoring end-to-end campaign performance, analyzing data, and implementing improvements based on data-driven insights parterning with Media and MI&A peers

• Evaluates and enables strategic recommendations to ensure alignment with market communications strategy, providing guidance and feedback to optimize campaign effectiveness and consistency.

• Evaluates and reviews existing strategies, media plans, and tactics in collaboration with Marketing Intelligence and Media Effectiveness Program counterparts to continuously improve media and PR effectiveness.

• Nurtures a digital-first mindset across the GR marketing community and Public Relations managers, promoting knowledge and best practice sharing across the organizational teams within the Region.

You're the right fit if:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field (MBA preferred).

• 10+ years of experience in social media, content creation, or digital marketing, with at least 3 years in a leadership role.

• Experience in FMCG/D2C/consumer electronics or a similar fast-paced, innovation-driven industry is highly desirable.

• Deep understanding of social media platforms (YouTube, META, TikTok etc.) and their commerce capabilities.

• Expertise in content creation and storytelling, with a strong portfolio of successful campaigns.

• Strong analytical skills with experience in using tools like Google Analytics, Marketo, or similar platforms.

• Excellent leadership, communication, and interpersonal skills.

• Passion for personal care and healthcare and staying ahead of digital marketing trends

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

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About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.