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Full-Time

Director – Marketing

Confirmed live in the last 24 hours

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, and distribution

Consumer Goods
Entertainment

Compensation Overview

$78.7k - $110.2kAnnually

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.
  • Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fan.
  • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
  • Not afraid of a challenge or working with big personalities and large teams.
  • Must be flexible and adaptable; no task is too small.
  • Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
  • Broad knowledge of the music business landscape across rock, alternative and hip hop.
  • Proven track record of artist development across artists of various sizes.
  • Digitally savvy with an understanding of social media, content, CRM, and the influencer space.
  • Able to create cohesive campaigns that tell an artist’s story and build fandom.
  • Creative thinker who is able to execute on ideas.
Responsibilities
  • Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.
  • Build and execute marketing plans for individual artists. Should meet all deadlines and fully execute plan in all respective areas.
  • Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.
  • Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing, and production deadlines.
  • Manage an 'always on' narrative campaign for priority artists.
  • Work closely with artists, managers, and key label executives to build trusting relationships.
  • Prepare daily/weekly online marketing summaries and plans.
  • Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.
  • Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content, and other marketing materials for all projects.
  • Have a finger on the pulse of what’s going on in pop culture, across key internet trends, apps, influencers, etc.
  • Create and keep current one-sheets and timelines.
  • Other duties and responsibilities as assigned.
Universal Music Group

Universal Music Group

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Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandising. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Company Stage

IPO

Total Funding

$46.2B

Headquarters

Santa Monica, California

Founded

1934

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • UMG's leadership in the music industry offers employees the opportunity to work with some of the most influential artists and cutting-edge technologies.
  • The company's diverse revenue streams and global presence provide financial stability and growth opportunities.
  • UMG's proactive approach to integrating AI and new technologies, like the MicDrop vocal plug-in, positions it as a forward-thinking leader in the industry.

What critics are saying

  • The ongoing legal battles with AI music generation companies could result in significant financial and reputational damage.
  • Rapid technological advancements and the rise of AI-generated music may disrupt traditional music industry models, posing a threat to UMG's established business practices.

What makes Universal Music Group unique

  • UMG's extensive global reach and diverse portfolio of artists, from superstars to emerging talents, sets it apart from competitors.
  • The company's multifaceted revenue streams, including physical and digital sales, streaming, licensing, and live performances, provide a robust financial foundation.
  • UMG's strategic partnerships, such as with SoundLabs for AI vocal plug-ins, demonstrate its commitment to innovation and staying ahead in the music technology landscape.

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance