Full-Time

Product Manager

Marketing

Updated on 12/20/2024

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, and distribution

Consumer Goods
Entertainment

Compensation Overview

$78.7k - $110.2kAnnually

Senior

New York, NY, USA

Category
Product Marketing
Product
Required Skills
Social Media
Requirements
  • Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.
  • Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fan.
  • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.
  • Not afraid of a challenge or working with big personalities and large teams.
  • Must be flexible and adaptable; no task is too small.
  • Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
  • Broad knowledge of the music business landscape across rock, alternative and hip hop.
  • Proven track record of artist development across artists of various sizes.
  • Digitally savvy with an understanding of social media, content, CRM, and the influencer space.
  • Able to create cohesive campaigns that tell an artist’s story and build fandom.
  • Creative thinker who is able to execute on ideas.
Responsibilities
  • Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.
  • Build and execute marketing plans for individual artists. Should meet all deadlines and fully execute plan in all respective areas.
  • Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.
  • Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing, and production deadlines.
  • Manage an 'always on' narrative campaign for priority artists.
  • Work closely with artists, managers, and key label executives to build trusting relationships.
  • Prepare daily/weekly online marketing summaries and plans.
  • Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.
  • Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content, and other marketing materials for all projects.
  • Have a finger on the pulse of what’s going on in pop culture, across key internet trends, apps, influencers, etc.
  • Create and keep current one-sheets and timelines.
  • Other duties and responsibilities as assigned.
Universal Music Group

Universal Music Group

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Universal Music Group (UMG) is a leading music company involved in recording, publishing, and distribution across over 60 countries. It works with a variety of artists, from global stars like Elton John and Taylor Swift to independent musicians, providing services such as marketing and promotion. UMG generates revenue through music sales, streaming, licensing, live performances, and merchandising. The company aims to maintain its market leadership by offering comprehensive support to artists and maximizing revenue opportunities.

Company Stage

IPO

Total Funding

$3.9B

Headquarters

Santa Monica, California

Founded

1934

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • UMG's AI-driven analytics optimize marketing strategies and enhance consumer understanding.
  • The partnership with Modern Sky expands UMG's reach into the lucrative Chinese market.
  • UMG's focus on immersive experiences, like virtual reality concerts, creates new revenue streams.

What critics are saying

  • Drake's legal actions could harm UMG's reputation and result in financial penalties.
  • Limp Bizkit's lawsuit for unpaid royalties highlights potential financial liabilities for UMG.
  • UMG's 'Fan-Sational Holiday' campaign may face cybersecurity risks and data breaches.

What makes Universal Music Group unique

  • UMG leads the music industry with a diverse global presence in 60+ countries.
  • It offers comprehensive services, from recording to merchandising, for renowned and emerging artists.
  • UMG's strategic partnerships, like with WPP, enhance its advertising and promotional capabilities.

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Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance