INACTIVE
Full-Time
Associate – Media Relations
Posted on 5/2/2024
Creative communications and solutions network
Consulting
Junior, Mid, Senior
New York, NY, USA
Required Skills
Communications
Journalism
Data Analysis
Requirements
- Impeccable AP Style writing skills
- Curiosity and a desire to learn more about the auto industry, related car culture topics, our client's products and their competitors
- An understanding of how the storytelling \/ and media \/ landscape has evolved
- Draft and send daily monitoring reports
- Conduct thorough, meaningful research on OEM products and competitors
- Collaborate with clients and subject matter experts to draft press materials
- Assist with media asset development, including gathering content and ideation
- Media pitching \/u2013 ability to ideate stories, curate a media list, and report out on coverage received and media reception
- Identify appropriate targets (auto media, lifestyle media, tech media, influencers and thought leaders) and curate stories that garner earned media coverage
- Ability to develop media relations action plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Persuasively engage media and earn high-profile coverage for client partners
- Help develop and manage timelines and action plans to ensure deadlines are met
- Manage detailed tasks associated with planning and implementing special public relations events
- Proactively offer insights and collaboration with media relations teammates about media observations, changes with media contacts, programs and\/or formats
- Interact with variety of client facing teams, analytics, creative and integrated media experts, with input on media relations strategies and tactics
- Manage your time efficiently
- Contribute to internal agency activities, volunteer efforts and programs aimed to enhance and foster a dynamic and inclusive workplace where people can be their authentic selves
- Social trend monitoring and proactive ideation, to bring forward culture and social first ideas for our clients
- 2+ years of communications experience, preferably in a dedicated media relations environment
- Strong media relations skills and relationships with national, regional and local levels and across platforms
- Previous consumer goods\/brands and related industries experience
- Excellent communication\/presentation skills; verbal and written
- Strong attention to detail and project management skills
- Open to giving and receiving constructive and respectful feedback in a timely manner
- Desire to continuously learn new skills and knowledge, and willingness to share skills and knowledge with fellow team members, as well as client partners
- Commitment to personal accountability
- Bachelor's degree, preferably in communication, journalism, or a related field, though specific academic study is not required in lieu of work experience
Responsibilities
- Provide U.S. communications support for an OEM vehicle brand
- Draft and send daily monitoring reports
- Conduct thorough, meaningful research on OEM products and competitors
- Collaborate with clients and subject matter experts to draft press materials
- Assist with media asset development, including gathering content and ideation
- Media pitching \/u2013 ability to ideate stories, curate a media list, and report out on coverage received and media reception
- Identify appropriate targets (auto media, lifestyle media, tech media, influencers and thought leaders) and curate stories that garner earned media coverage
- Ability to develop media relations action plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Persuasively engage media and earn high-profile coverage for client partners
- Help develop and manage timelines and action plans to ensure deadlines are met
- Manage detailed tasks associated with planning and implementing special public relations events
- Proactively offer insights and collaboration with media relations teammates about media observations, changes with media contacts, programs and\/or formats
- Interact with variety of client facing teams, analytics, creative and integrated media experts, with input on media relations strategies and tactics
- Manage your time efficiently
- Contribute to internal agency activities, volunteer efforts and programs aimed to enhance and foster a dynamic and inclusive workplace where people can be their authentic selves
- Social trend monitoring and proactive ideation, to bring forward culture and social first ideas for our clients
IPG DXTRA offers a diverse communications network with creative and meaningful solutions. The specific technologies and methods used in their product are not specified.
Company Stage
N/A
Total Funding
N/A
Headquarters
New York, New York
Founded
2006
Growth & Insights
Headcount
6 month growth
↓ -7%1 year growth
↓ -14%2 year growth
↓ -34%INACTIVE