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Adjust Ignite 2026: The conference for app marketers. This year's series will bring together app marketers and industry leaders from around the globe to share knowledge and discuss the core topics shaping app marketing today. Each event is designed to be practical, with sessions that focus on real experiences and useful takeaways. Target Partners GmbH'll be covering mobile measurement, attribution, deep linking, AI, app advertising, and the changing habits of mobile users. Alongside presentations and fireside chats, there will be plenty of opportunities to meet with the team and other marketers to continue the conversation throughout the day. Target Partners GmbH can't wait to see you there! To kick things off, Target Partners GmbH has partnered with Sensor Tower to bring you the first San Francisco iteration of the event, which is taking place on July 9. Then Target Partners GmbH'll be heading to a bunch of locations around the world to make sure Target Partners GmbH can catch up with as many people as possible. The current schedule includes: * San Francisco: July 9 * Tokyo: July 29 * São Paulo * Istanbul * Guangzhou * Cyprus * Further locations, speakers, and agendas to be announced as they're confirmed. Adjust Ignite 2026 The conference for app marketers Built for app marketers. Every Ignite event is shaped around the conversations app marketers are already - or should be - having. You'll hear how leading apps are approaching measurement in a privacy-first landscape, where AI is finding a place in day-to-day marketing workflows, and how teams are thinking about acquisition, engagement, and long-term value. Sessions focus on practical experience rather than theory, with speakers sharing lessons they can stand behind. Alongside the presentations, there will be time to meet peers from across the industry. Ignite is an opportunity to compare notes, discuss common challenges, meet with leading app marketers and developers, and hear different perspectives from companies working at every stage of app growth. See you there! If you'd like to attend Adjust Ignite 2026, register your interest for the event and location that suits you. Target Partners GmbH is looking forward to welcoming app marketers back to Ignite, starting in San Francisco. Be the first to know. Subscribe for monthly app insights.

AppScout vs. SensorTower: which app intelligence tool actually fits the job you're doing? They're not rivals on a price ladder. They answer two different questions - and picking by data depth instead of by decision is how solo devs buy the wrong tool. AppScout Research Team Here's a heresy for anyone who's ever felt small in front of an enterprise dashboard: the best app-intelligence tool for you might be the one with less data. Not a cheaper version of the big one - a genuinely different instrument, built to answer a different question. SensorTower and AppScout get compared constantly, usually as if one is the premium option and the other a budget alternative. That framing is wrong, and it quietly leads solo builders to buy the wrong thing. These tools don't sit on a price ladder. They sit at opposite ends of a workflow. One is built to measure markets. The other is built to pick moves. Confuse the two and you'll either overpay for a firehose or under-tool a real research job. The question hiding inside every tool choice. Every intelligence product is secretly an answer to a question you probably haven't said out loud. For a user-acquisition team inside a studio, the question is some flavor of "How is the market doing, where is our competitor spending, and how do we defend share?" That's a measurement problem, and it deserves a measurement platform: rankings, revenue and download estimates, ad-spend intelligence, years of trend lines. SensorTower is superb at exactly this, because a studio has analysts whose entire job is to turn that firehose into strategy. A solo founder or vibe coder is asking a completely different question: "What should I build next Monday?" That's not a measurement problem - it's a decision problem. And the honest truth is that most measurement tooling makes decision-making harder, because it hands you the raw material and trusts you to find the insight on your own time. When you're a team of one, that trust is a tax. The one-line difference: SensorTower tells you what's winning. AppScout tells you what to build. One hands you the raw material and trusts you to extract the insight; the other hands you the insight and trusts you to ship. Neither is "better" - they're aimed at different people standing at different stages of the game. Why more data becomes a liability when you're a team of one. Depth is an asset when you have someone to metabolize it. A studio wants every metric, every competitor, every historical curve, because idle data still pays for itself the moment an analyst needs it. For a solo dev, that same depth flips into a liability, and the mechanism is boring but brutal: opportunity cost. You can only act on one idea at a time. Every hour spent interpreting dashboards is an hour not spent building the thing the dashboard was supposed to help you decide on. This is the trap of the blinking search bar. A powerful, open-ended research tool feels like leverage, but for a builder it often becomes a place to feel productive without getting decisive. You wire together fifteen filters, admire the output, and still don't know what to make. The tool did its job - it measured. It just wasn't the job you actually needed done. Signal vs. noise: the three questions a build decision actually needs. More data isn't better when you're deciding what to make; it's just more to wade through. Strip a build decision down to its bones and there are really only three things you need to know. Everything else on an enterprise dashboard is context a studio needs and a builder doesn't. A tool that answers these three fast - and hides the rest - isn't data-poor. It's edited. That's a design choice, not a shortfall. Is there real demand? Not a spike, not a hype cycle - sustained, revealed intent. People downloading, paying, and coming back. If nobody wants it, no craft will save it. Is anyone serving it well? Demand with a great incumbent is a wall. Demand met by stale, ugly, or abandoned apps is an opening - that's the gap you can walk through. Can I ship something better? Better within reach of a solo builder in weeks, not a 40-person roadmap. The best niche in the world is worthless if you can't realistically win it. Notice what's not on that list: competitor ad spend, five-year revenue history, category-wide market share. Vital for scaling a portfolio - irrelevant to whether you should open your editor tomorrow. The clearest measure of a decision tool is how fast it gets you from "open the app" to "know what to do." For a studio's research platform, that's a session, sometimes several. When the tool is organized around the decision instead of the data, it's minutes. Where SensorTower genuinely wins. Let's be clear-eyed, because this is where most "alternative" posts torch their own credibility: SensorTower is the better tool for a whole class of jobs, and pretending otherwise would be dishonest. If you manage a real ad budget and need competitor ad-spend intelligence, they're in a class of their own. If you need years of historical trend depth, store-wide estimate coverage, or the kind of enterprise reporting a team uses to justify spend to a CFO - that's their turf, and they own it. There's even a natural graduation path here. The day your question changes from "what should I build?" to "how do I scale acquisition across a portfolio of apps?", you may well become a SensorTower customer, and rightly so. That's not a defeat for a lighter tool - it's the same builder at a later stage, asking a bigger question that needs a bigger instrument. How to actually choose - an honest self-select. * Name your question before you shop. Write one sentence: "I need this tool to help me decide ____." If the blank is "where to spend my UA budget" or "how the market is trending," you want a measurement platform. If it's "what to build next," you want a decision tool. The sentence picks the category; the logos come second. * Buy SensorTower if you manage acquisition. A real ad budget, competitor ad intelligence, portfolio-level reporting, and the time and team to turn deep data into strategy - that's the profile the firehose was built for, and it's worth every dollar in that seat. * Use AppScout if you're deciding what to build. A solo founder or vibe coder who'd rather have a clear opening handed to them than a search bar and a lost weekend. You're optimizing for time-to-a-decision, not depth-of-archive. * Match the tool to the decision, not the data depth. This is the transferable rule beyond these two products: for analytics, attribution, design, anything. Don't pay for a firehose to answer a yes/no question, and don't try to run a portfolio on a shortlist. The right tool is the one shaped like the choice you're actually making. * Re-evaluate when your question changes. Tools aren't tribes. The instrument that's perfect for "what should I build?" is the wrong one for "how do I scale to ten apps," and vice versa. Switching isn't disloyalty - it's a sign you moved to the next stage of the game. Pick your next move Stop researching. Start scouting. Get a clear, ready-to-act opening handed to you - instead of a blinking search bar and a weekend you'll never get back. RELATED READING

Sensor Tower has released its State of AI 2026 report, revealing that global time spent on generative AI apps is projected to more than double year-over-year, climbing from 17.2 billion hours in H1 2025 to 36 billion hours in H1 2026. ChatGPT became the fastest mobile app ever to reach one billion monthly active users in May 2026, achieving the milestone in three years. However, its market share fell below 50% for the first time in March 2026 as competitors like Google Gemini and Claude gained ground. Consumer spending on AI apps is expected to surpass $4 billion in H1 2026, up 36% from H2 2025. The report also shows AI is transforming retail, with Amazon's AI assistant Rufus driving nearly double the conversion rate compared to non-users.