We are looking for a highly-experienced Regional Sales Leader (RSL) to join our team at Guayaki Yerba Mate where you’ll lead a group of Area Sales Leaders (ASLs) and Customer Sales Representatives (CSRs) within the Northern Bay Area geography (Petaluma, Ukiah, and Eureka). You’ll be responsible for the coaching, training and development of your respective teams and help drive sales volumes to achieve KPI targets. You’ll report to the Regional Sales Director and are expected to be on-site at the Petaluma Warehouse Monday – Friday, 5 days a week.

How you’ll help:

• Drive sales volume and Key Performance Indicator (KPI) targets for each assigned ASL and appropriately manage the execution of these targets. Managing this performance consists of but is not limited to feedback/coaching, corrective counseling, and performance reviews.
• Establish and maintain regular and on-going communication with retail partners/decision makers in order to successfully implement national/local programming and ensure high levels of customer service
• Ensure a safe and clean environment for all ASLs, CSRs and warehouse associates, including inspection of vehicles, monitoring maintenance of equipment, assessing driving behavior, etc.
• Conduct new hire orientation and training of ASLs
• Conduct route rides. The primary purpose of the route rides is to train, develop, and evaluate the performance of the CSRs and the executional conditions of his/her market.
• Ensure Guayaki looks like the #1 yerba mate brand in all accounts and is winning vs. competition
• Develop ASL’s ability to train established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.
• Conduct weekly ASL/CSR huddles/workshops in groups and 1 on 1’s to improve operational expertise and recognize/reward results.
• Recruit top talent and participate in hiring process of direct report positions
• Conduct audits of inventory counts to ensure integrity of information
• Manage or monitor inventory levels utilizing company processes
• Review performance metrics and sales data daily
• Organizational Leadership Responsibilities:
  • Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group.
  • Build a diverse organization that reflects the marketplace; adheres to The Yerba Mate Co, LLC mission, values and inspires team through effective leadership.
  • Ensure the ASL team understands and adheres to Company standards and operating procedures.

Here’s what you’ll provide:

• Minimum of 3-5 years industry-related experience
• 3-5 years of experience in Direct Store Delivery (DSD) management
• Strong financial acumen
• Preferred understanding of Encompass data system and other IT systems
• Proven track record of meeting or exceeding assigned sales objectives
• Excellent verbal and written communication skills, including ability to prepare presentation materials and present the information one-on-one and in a group
• Strong computer skills in Microsoft Word, Power Point, and Excel
• Demonstrated analytical and organizational skills
• Must be at least 21 years old
• Must have acceptable driving record

Travel & Physical Requirements:

• Travel as needed for market support.
• Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions.
• Noise level in the work environment is usually moderate.
• Various vehicle and equipment operations.

What we offer: