In this role you will:

• Manage our marketing team and foster a collaborative, high-performing culture.
• Proven track record of successful marketing launches such as mainnet.
• Define and own Hyperlane’s marketing vision, strategy, and budget.
• Establish scalable processes and frameworks to support Hyperlane’s rapid growth.
• Design and execute content strategies to showcase Hyperlane’s value.
• Create campaigns to drive engagement, ensuring alignment with product and business goals.
• Plan, organise and execute team participation in events aligned with our goals.
• Excel in using metrics and analytics to evaluate performance, refine strategies, and optimize campaigns.

For this role you have or are:

• 3+ years of experience leading marketing efforts in the crypto ecosystem.
• Proven track record of scaling established marketing functions and driving measurable improvements in visibility, engagement, and results.
• Expertise in data analysis, using insights to refine strategies and improve impact.
• Deep understanding of the crypto ecosystem, with active participation in the space.
• Exceptional communication skills, with experience creating compelling content.

Nice to have:

• Familiarity with on-chain data and its application in marketing.
• Experience organizing developer-focused events or hackathons.
• Background in business development or product marketing within crypto.
• Creative, innovative problem-solving skills.