Full-Time

VP – Sales

Confirmed live in the last 24 hours

GumGum

GumGum

501-1,000 employees

Digital advertising focusing on contextual targeting

Education
Consumer Goods

Compensation Overview

$215k - $244kAnnually

+ Bonus + Commission + Stock Incentive Program

Senior

Santa Monica, CA, USA

Hybrid position; must be within commutable distance to the Santa Monica office.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Salesforce
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's Degree in Media or Marketing/Advertising field
  • 10+ years of digital advertising sales experience
  • Experience managing a team delivering a large book of business ($15M+)
  • Proven track record of hitting/exceeding sales targets
  • Programmatic experience is a plus
  • Proficient in Salesforce, PowerPoint, Excel, and Word
  • Strong written and verbal communication skills
  • Strategic relationship building with clients
  • Attention to detail and strong organizational skills
  • Quick problem-solving abilities
  • Understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
  • Analytical skills for data interpretation
  • Motivated, passionate about the product, and proactive
  • Flexible and adaptable to changing demands
  • Creative and strategic thinker
  • Continual growth in GumGum and industry knowledge
  • Highly motivated team player
Responsibilities
  • Cultivate High-Performance Teams: Foster a collaborative sales culture and oversee GumGum’s West Sales Team, ensuring productivity and inclusivity.
  • Drive Talent Development: Recruit, onboard, and develop top sales talent, providing coaching and mentorship.
  • Set and Achieve Goals: Translate sales strategies into actionable goals, implement performance management frameworks, and coach team members on account-based strategies.
  • Champion Best Practices: Implement innovative sales methodologies to drive productivity and efficiency.
  • Lead by Example: Exemplify GumGum's values and ethical leadership principles.
  • Deliver on Revenue Targets: Achieve and exceed revenue targets for the West Region through proactive sales initiatives.
  • Build Strategic Partnerships: Develop and nurture relationships with key agency contacts and clients.
  • Generate New Business Opportunities: Identify and qualify sales opportunities from marketing leads and proactive prospecting.
  • Expand Existing Client Relationships: Upsell current clients on new and existing products.
  • Focus on Key Categories: Drive sales activation within key West Coast categories (Auto, Entertainment, QSR, Retail, Tech).
  • Foster Client-Centricity: Communicate valuable client insights to internal Product teams.
  • Collaborate Cross-Functionally: Partner with internal teams to ensure seamless client onboarding and campaign execution.
  • Lead Strategic Initiatives: Collaborate with the North American Leadership Team on strategic sales initiatives.

GumGum focuses on digital advertising through contextual advertising, which places ads based on the content users are currently engaging with, rather than their past behavior. This approach allows businesses to reach consumers effectively while respecting their privacy. They also specialize in in-game advertising and provide a free certification course through GumGum University to educate clients about their services. The goal of GumGum is to help businesses connect with their target audience in relevant environments and generate revenue through their advertising solutions.

Company Stage

N/A

Total Funding

$130.2M

Headquarters

Santa Monica, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

6%

1 year growth

22%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • GumGum's new holistic sports marketing solution and partnerships, like with ShowHeroes, expand their reach and enhance their service offerings.
  • The company's educational initiative, GumGum University, positions them as thought leaders and helps cultivate a knowledgeable client base.
  • Their innovative in-video CTV ad units have demonstrated a 30% higher attention rate, showcasing their potential to outperform traditional advertising methods.

What critics are saying

  • The rapidly evolving digital advertising landscape, especially with the decline of third-party cookies, requires GumGum to continuously innovate to maintain relevance.
  • High competition from established players like Google and Meta could challenge GumGum's market position and growth.

What makes GumGum unique

  • GumGum's contextual advertising approach allows them to target users based on current content engagement, avoiding the privacy concerns associated with traditional data tracking methods.
  • Their focus on in-game and connected TV advertising taps into unique and highly engaged audiences, setting them apart from competitors who may not specialize in these areas.
  • The introduction of the GumGum Platform and Mindset Graph positions them as innovators in digital advertising, offering a comprehensive solution that unifies their core products.

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