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Sr. Campaign Program Manager
Posted on 9/29/2022
Santa Clara, CA, USA
Experience Level
Desired Skills
Lead Generation
  • 8+ years' experience in B2B integrated marketing or campaign program management
  • Solid ability to develop, lead and execute integrated campaigns, programs, events using industry-leading frameworks such as SiriusDecisions or ITSMA
  • Must be proactive, have strong initiative, adaptable and hyper detail focused
  • A meticulous desire to manage project timelines and deliverables
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships
  • Knowledge of digital marketing (SEO, SEM, paid media, etc.) trends and tools; ability to bring in innovative ideas and best practices
  • A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, preferably Tableau
  • Exceptional team player with effective communication and interpersonal skills
  • Experience with Marketing Automation and the latest in MarTech (intent data, automation, and tools (i.e., PathFactory, Folloze, SalesLoft, Drift, Alyce); hands on experience not required
  • Experience with webinar platforms and tools like ON24 and Zoom
  • Self-starter with high energy, “can do” personality and desire to thrive in a fast-paced growth environment
  • Partner with and support AMS Campaign Directors and leaders to activate highly effective, pipeline driving AMS integrated campaign plans (including but not limited to digital marketing including paid and owned media, account-based marketing, webinars, events)
  • Autonomously drive demand/lead generation campaign programs that span across marketing vehicles including content, social, digital/media, email
  • Work closely with internal stakeholders, content providers and 3rd party vendors to execute and monitor marketing program performance
  • Project manage AMS content creation or curation needs and drive collaboration of deliverables across various teams, including website, events, social, paid media, communications, operations and more (including videos, infographics, e-books, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral)
  • Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting
  • Manage a cadence of reporting, monitor program performance, and identify areas for improvement
  • Oversee day-to-day budget operations, internal transfers, PR submissions and approve vendor invoices
  • Ownership of cross-functional strategic projects that impacts AMS-wide and is workflow/business-agnostic

10,001+ employees

Cloud-based enterprise operation solutions
Company Overview
ServiceNow’s mission is to transform IT to revolutionize the enterprise by placing a service-oriented lens on the activities, tasks, and processes that make up day-to-day work life. The company is committed to helping modern enterprises operate faster and become more scalable through their platform that optimizes processes, makes work more intuitive, and discovers insights that create new value.
  • Generous family leave
  • Flexible PTO
  • Matched Donations
  • Retirement benefits
  • Annual learning stipends
  • Paid volunteer time
Company Core Values
  • Wow our customers
  • Win as a team
  • Create belonging
  • Stay hungry and humble