Full-Time
Lead Product Designer
Pincode
Posted on 9/2/2025
PhonePe
10,001+ employees
Digital payments platform enabling UPI transactions
No salary listed
Bengaluru, Karnataka, India
In Person
 UI/UX & Design (1) |
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- 6+ years of experience in a product design role, preferably with some amount of demonstrated leadership responsibilities
- A degree in Design, HCI, Human Factors or related fields or equivalent practical experience
- A portfolio that demonstrates your expertise in leading design projects and creating visually appealing, user-centric products
- A strong understanding of user-centered design principles and methodologies
- Proven ability in collaborating with tangential disciplines, with enough depth and breadth to guide designers
- Proficiency with Figma and other design and prototyping tools (e.g., Sketch, ProtoPie)
- Excellent communication and collaboration skills, with the ability to effectively articulate design decisions to both technical and non-technical stakeholders
- A deep understanding of how design translates into code, and how to create solutions that are both innovative and technically feasible
- Bonus: Design experience in hyperlocal/ e-commerce
- Lead the creation of visually stunning and delightful interfaces, using design systems, UX writing and micro-interactions
- Lead the creation of cohesive flows across complex features, and ensure cross-platform designs are technically sound and user-centric
- Direct the team in an iterative design process, ensuring stakeholder alignment and incorporating divergent and convergent thinking
- Partner with Product, Engineering, and other teams to define product priorities and shape roadmaps
- Use research and data to inform design direction and validate design outcomes
- Contribute to mentoring and guiding junior designers, elevating the design craft across the product
- Bonus: Design experience in hyperlocal/ e-commerce
PhonePe is a digital payments platform in India that enables individuals and merchants to send money, pay bills, and manage purchases using UPI to transfer funds between bank accounts. It also offers insurance products and investment options integrated into the app. It differentiates itself by owning a large share of the UPI market and delivering a broad ecosystem of payments, insurance, and investments with strong merchant partnerships. Its goal is to expand digital payments to the next billion users and strengthen India’s financial ecosystem.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$2.5B
Headquarters
Bengaluru, India
Founded
2015
Simplify's Take
What believers are saying
- PhonePe SBI Card zero joining fee drives credit ecosystem cross-sell revenue.
- UPI Lite X offline transactions expand rural digital payment adoption significantly.
- SEBI IPO approval January 2026 unlocks 18-month window for optimal market timing.
What critics are saying
- Google Pay captures 52% UPI share by April 2026, eroding PhonePe dominance.
- RBI zero MDR enforcement July 2026 cuts payment revenue 30-40% immediately.
- Walmart exits 9.06% stake post-IPO, triggering 20-30% valuation haircut.
What makes PhonePe unique
- 45% UPI market share with 980 crore transactions monthly dominates India payments.
- AI-powered natural language search via Microsoft Foundry simplifies payment intent recognition.
- Biometric authentication enables frictionless ₹5,000 transactions without PIN entry.
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Benefits
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
Other Benefits - Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↓ -2%PhonePe SBI Card launched with zero joining fee offer. PhonePe has launched a co-branded credit card with SBI, offering zero joining fee for the first year. The card provides rewards on online spending, UPI transactions and travel perks, targeting digitally active users seeking value on everyday expenses Published Date - 6 April 2026, 03:32 PM New Delhi: Digital payments platform PhonePe on Monday announced a limited-period offer on its newly launched co-branded credit card with State Bank of India. The PhonePe SBI Card is being offered with zero joining fee for the first year, allowing customers to access its benefits without any upfront cost. - Advertisement - "Users can enjoy the premium benefits of the card at no cost for the first year," the fintech platform said. The card, available on both RuPay and Visa platforms, is tailored for digitally active consumers who frequently transact online. A key highlight of the card is its universal rewards structure, which offers 5 per cent rewards on all online purchases, regardless of the brand or merchant. This positions the card as a strong option for users looking to maximise returns on everyday digital spending. In addition, customers can earn 10 per cent rewards on select categories within the PhonePe ecosystem, including mobile recharges, utility bill payments, and other routine transactions. The card also extends similar benefits on insurance premium payments made through the platform, helping users save on essential expenses. For offline usage, particularly through UPI, the RuPay variant of the card offers 1 per cent rewards on scan-and-pay transactions, making even small-value payments more rewarding. The card also includes travel-related perks, such as complimentary access to domestic airport lounges up to four times a year without any spending threshold. Users are also provided a two-year Priority Pass membership, enabling access to international airport lounges. Reward points earned through the card can be redeemed directly against the credit card bill, with each point valued at Rs 1. This allows users to offset their monthly statements, adding to the card's overall value proposition. The application process for the PhonePe SBI Card is fully digital and can be completed through the PhonePe app, ensuring a seamless onboarding experience for users. Discover more Real-time news feed Fact-checking service Regional news app * Follow Us:
UPI revolution deepens: leading payment apps unveil groundbreaking new features. UPI revolution deepens: the next generation of digital payments is here. The Unified Payments Interface (UPI), India's revolutionary real-time payment system, continues its relentless expansion. Leading payment applications, including PhonePe, Google Pay, and Paytm, have jointly announced a slew of powerful new features leveraging the UPI infrastructure. These enhancements are set to fundamentally change how millions of users transact, focusing on greater convenience, robust security, and deeper financial inclusion. This massive rollout of new UPI features 2024 aims not just to speed up transactions but also to address common pain points like network dependency and accessing small-ticket credit, cementing UPI's status as the world leader in digital public infrastructure. Offline transactions get smarter with UPI Lite X and NFC integration. One of the most anticipated new UPI features is the evolution of offline payment capabilities. While UPI Lite already allowed small transactions without internet connectivity, the new 'UPI Lite X' pushes the boundary further. This enhanced protocol enables users in low-connectivity zones, such as rural areas or underground transport systems, to perform near-instantaneous, secure transactions using a pre-loaded wallet, even when both the sender and receiver are offline. This crucial update minimizes transaction failure rates and expands digital reach. Furthermore, NFC (Near Field Communication) integration has been standardized across these leading apps, simplifying merchant payments. Users can now simply 'Tap and Pay' using their UPI app at enabled Point-of-Sale (PoS) terminals, eliminating the need to scan QR codes or enter PINs for small amounts, rivaling global contactless payment systems. Introducing credit line integration and seamless P2P lending. Perhaps the most significant financial innovation is the full integration of pre-approved credit lines directly onto the UPI platform. Financial institutions are now enabling eligible customers to link their allocated credit line to their UPI ID. This means users can make large purchases using credit instantly through their familiar payment app interface, without relying on physical credit cards. Additionally, the architecture supporting Peer-to-Peer (P2P) lending has been strengthened. The new framework allows verified lenders and borrowers to manage small, secure loans entirely within the app environment, governed by stricter RBI guidelines, offering a transparent and regulated alternative to informal lending practices. This move signifies UPI's transition from a mere payment rail to a comprehensive financial ecosystem. Enhanced security, subscription management, and automation. Security remains paramount. The new UPI features 2024 introduce multi-factor authentication options, including advanced biometric and AI-driven fraud detection systems that analyze behavioral patterns in real time. These layers of security provide users with much-needed peace of mind while conducting high-value transfers. For recurring payments, the UPI AutoPay feature has received substantial upgrades. Managing subscriptions, utility bills, and EMI payments is now easier, with more flexible mandate creation and modification options. Users can cap monthly limits and pause subscriptions directly through the UPI interface, providing greater control over their financial commitments and reducing friction in automated payment processes. A leap forward for India's digital economy. These comprehensive new UPI features mark a major inflection point. By improving accessibility (offline payments), providing integrated financial tools (credit lines), and bolstering security, leading payment apps are not just competing with each other but are collectively driving the nation toward a truly cashless economy. The focus on seamless integration promises a smoother, more efficient, and financially inclusive experience for every user across the demographic spectrum.
Top marketing minds honoured at Laqshya Pitch Best CMO Awards 2026. The Laqshya Pitch Best CMO Awards 2026 brought together some of the most influential names from the marketing, media and advertising ecosystem to celebrate excellence in brand leadership and marketing innovation. The prestigious awards, held on March 12 in Mumbai, honoured marketing leaders who have demonstrated exceptional strategic vision, creativity and impact through their campaigns and brand initiatives. Ashish Shelar, Minister of Cultural Affairs and IT, Government of Maharashtra, was the Chief Guest for the Laqshya Pitch Best CMO Awards 2026. The evening recognised the game-changers of the marketing industry, the individuals who have pushed boundaries, embraced new-age marketing approaches and made an impact. Through their innovative thinking and bold strategies, these marketing masters have played a crucial role in shaping brand narratives and driving consumer engagement in an increasingly dynamic marketplace. In the 'The CMO Brand Purpose & Impact Award' category, the winners were Ashwin Moorthy, Global Head of Category Direction & Head of Marketing - India, Godrej Consumer Products; Mahesh Koppad, Chief Marketing Officer - India, Balkrishna Industries Ltd. (BKT) and Shwetal Basu, Senior Vice President and Head of Brand and Marketing, Polycab India. Meanwhile, the winner in 'The CMO Experiential & Immersive Marketing Award' category was Rajeeb Dash, Head of Department- Sales & Marketing, Adani Realty. In the 'The CMO Digital Marketing Award' category, the winners were Abhineet Kothari, Marketing Head, India & SE Asia, Apollo Tyres; Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries; Manoj Jain, Senior Vice President & Chief Marketing Officer, Reliance Retail (B2C Electronics) and Shweta Dalal, Marketing Director, Nivea India. The winners in the 'The CMO Data-Driven Marketing Award' category were Girish Hingorani, Vice President, Marketing (Unitary Cooling Products Group) & Corporate Communications, Blue Star Limited; Pragya Bijalwan, Chief Marketing Officer, Voltas and Pritika Shah, Marketing Head, HDFC Life. In the 'The CMO Customer Experience Award' category, the winners were Jennifer Pandya, Head of Marketing, Škoda India and Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Novel Jewels (Aditya Birla Group). In the 'Tech Forward CMO Award' category, the winners were Amit Doshi, Group CMO, PhonePe; Bishwajeet Samal, Head of Marketing & PR, Volkswagen India and Kedar Ravangave, Executive Vice President - Marketing, Kotak Mahindra Bank. The winners of the 'The CMO Innovation Award' category were Pooja Asar, Head of Marketing, Tata Passenger Electric Mobility Limited; Prithvi Handa, Category Marketing Head - Teacher's & Malt Scotch Whisky Portfolio, Beam Suntory and Satish K Sahoo, Senior Director, Marketing, Cipla Health. In 'The CMO Growth Award' category, the winners were Abhishek Kumar, Vice President Marketing, Piramal Consumer Healthcare; Jaswinder Singh Sodhi, Chief Marketing Officer, HSBC - Wealth & Personal Banking India; Prashant Sarwade, Director - Marketing, Cargill Food Solutions South Asia and Sumeet Chunkhare, Chief Marketing & Communications Officer, Sobha Limited. In 'The CMO Transformation Award' category, the winner was Swati Rathi, Head - Marketing, Godrej Enterprises Group - Appliances Business while Sunil Suresh, Group CMO, Air India bagged the honour in 'The CMO Leadership Award' category The Laqshya Pitch Best CMO Awards 2026 continues to recognise and honour the marketers who are redefining the future of brand building and communication in India's vibrant marketing ecosystem. The awards ceremony was attended by distinguished leaders, industry stalwarts and experts from across the advertising, marketing and media fraternity. The spectacular awards night served as a platform for industry peers to celebrate achievements by recognising and honouring outstanding work and visionary leadership.
PhonePe users can now make payments without entering a UPI PIN; learn how here. March 6, 2026 Discover more Financial planning services Personal finance guide News aggregation platform PhonePe has launched a new biometric authentication feature for UPI payments. Users can now make payments up to ₹5,000 without entering a UPI PIN using just a fingerprint or face unlock. The use of digital payments is rapidly increasing in India. Consequently, UPI payments are being made easier. And now, a major change has been made to make them even easier. Now, there will be no need to repeatedly enter the UPI PIN to make UPI transactions, as PhonePe has launched a new Biometric Authentication feature. With this new feature, users can now make payments directly using their fingerprint or face unlock. PhonePe has introduced this payment feature to make payments faster, easier, and more secure than ever before. Currently available for UPI transactions up to ₹5,000 Discover more Currently, this feature is available for UPI transactions up to ₹5,000. If the transaction is more than this amount, users will need to enter the UPI PIN as before. With the growing adoption of digital payments, this feature is considered crucial as it will speed up the payment process and provide convenience to many users, especially those who find it difficult to enter the PIN repeatedly or who want to make payments quickly. For security purposes, if the transaction is more than ₹5,000, the user will be required to enter a UPI PIN. This ensures the security of the digital payment system. Benefits of PhonePe's New Feature With this PhonePe feature, users can authorize payments using their smartphone's fingerprint sensor or face recognition. This means they no longer need to type in a four- or six-digit UPI PIN every time. Simply unlock your phone with your fingerprint or face, and the payment will be completed instantly. The company says this feature is designed to provide users with a one-touch payment experience, making transactions faster. When a user makes a payment with PhonePe, the app connects to the phone's security system and performs fingerprint or face verification. If the identity is correct, the transaction is completed instantly. According to the company, this will reduce hassles in the payment process. How secure is the new UPI payment method from a security perspective? The biometric system is considered highly secure because it uses the user's unique identity. Furthermore, biometric data is stored directly in the phone's secure hardware and is not shared with any third party. Therefore, this system is considered more secure than a standard PIN. According to reports, this feature is currently being rolled out to Android smartphone users. It may also be available to iPhone users in the future.
PhonePe launches AI search built on Microsoft Foundry. PhonePe, an Indian fintech company, has introduced an AI-powered search feature built with Microsoft Foundry, which will be gradually available to users across India. The new tool allows users to initiate and complete in-app tasks using natural language text or voice commands, replacing traditional navigation with intent-based routing. The feature can interpret whether a user intends to make a payment, purchase, or contact support. PhonePe's CTO Rahul Chari said the goal is to make payments more accessible and intuitive, emphasizing privacy and security in the process. Food for thought. Implications, context, and why it matters. This AI feature fits into a broader pre-ipo product push. * The launch comes as PhonePe moves toward an initial public offering, after filing an updated draft red herring prospectus with SEBI (the Securities and Exchange Board of India) plus stock exchanges including BSE and NSE 1. * The AI search arrived one day after PhonePe rolled out biometric authentication for UPI payments, enabling one-touch transaction authorisation with device biometrics for Unified Payments Interface (UPI) payments up to ₹5,000 2. * These back-to-back releases aim to cut steps in common actions and keep the product story fresh as the company, with over 65 crore registered users, nears public markets 1. The update nudges fintech apps toward conversational interfaces. * The feature raises pressure in India's packed fintech market, pushing rivals to move past being basic "utilitarian tools" for transactions 3. * A hybrid on-device and cloud AI model helps deliver personalization while keeping more sensitive information off the cloud, an approach that could become standard for secure AI in finance 1. * Natural language commands reduce the learning curve for new users or less tech-savvy users, which could help widen digital payment adoption across varied levels of digital literacy 4. Recent PhonePe developments. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of!