Director – Hospital Strategy Marketing - Cardiovascular @ Bristol Myers Squibb

Medical, Clinical & Veterinary (1)

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary

The Director, Hospital Strategy Marketing, will have a unique opportunity to help shape the future of cardiovascular treatment on a critical growth brand at Bristol Myers Squibb. This role will drive in-line marketing and promotional strategy in hospitals and alternate sites of care, coordinate efforts with HCP marketing, lead key commercial projects from strategy to execution, and collaborate with cross-functional leaders across Sales, Training, Medical, Market Access, Business Insights & Technology (BI&T), and Patient Access Support Services (PASS) to ensure robust strategic planning and strong execution.

We’re looking for a strategic, performance-driven, entrepreneurial leader with a challenger mindset who cultivates a collaborative environment that promotes innovation and appropriate risk taking. This role will initially report to the Vice President, US Brand lead.

Responsibilities:

Develop and execute a comprehensive marketing strategy and launch plan for the hospital and IDN settings, inclusive of transition and quality of care as patient transfers into the community setting.
Conduct market research, gather stakeholder insights, identify quality of care gaps, role of quality measures and protocols, and resulting market opportunities in the hospital setting across all three indications.
Develop the IDN & Hospital Go-To-Market strategy and execution, inclusive of messaging, targeting, archetyping, cross-functional team deployment and coordination, and in field execution pre and post launch.
Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, track awareness, engagement, and prescribing behavior, and optimize strategies based on performance insights.
Collaborate with medical affairs, market access, and HEOR teams to translate scientific data, clinical evidence, and real-world evidence into compelling messaging and communication strategies tailored to hospital audiences.
Collaborate closely with the HCP marketing team, BI&,T medical affairs, market access, PASS, HEOR, consumer marketing, sales, field medical, and key account managers, to ensure a seamless IDN & Hospital strategy and execution at launch, aligned to brand goals.
Work with agencies of record to develop promotional resources, educational materials, hospital-based value propositions, HEOR materials supporting clinical and value conversations, and additional tools as necessary for hospital stakeholders.
This role is based in Princeton, NJ, and requires 10–20% travel.

Qualifications:

Bachelor’s degree required.
Minimum 8 years pharmaceutical experience; hospital or pharmacy experience preferred.
Demonstrated success in marketing, including innovative product/data launches and successful delivery of strategic and operational plans.
Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results. The ability to formulate a winning launch strategy and engage necessary stakeholders to develop a comprehensive plan of action will be critical.
Strong cross-functional business acumen covering sales, access, HEOR, patient services, operations (e.g., trade, sampling), finance, GPS with the ability to assess and deliver results.
Ability to effectively lead and influence without direct authority at all levels and cross-functionally.
Sound business judgment, ethical behavior, decisiveness, and strategic vision.
Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Digital Marketing and Decision-Making Skills.
Clinical understanding of cardiovascular disease and available treatments.
Experience building strong external relationships within a therapy ecosystem across healthcare professionals, key accounts, and patient groups.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $201,890 - $244,646

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Director – Hospital Strategy Marketing - Cardiovascular

Hospital Strategy Marketing

Bristol Myers Squibb

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