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Director, Marketing
Posted on 5/17/2022
INACTIVE
Locations
Lincoln, NE, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Social Media
Requirements
  • A seasoned marketer. You have 8-10 years of marketing experience and have been responsible for creating and executing demand generation strategies with a proven track record of ROI
  • Know saas and/or the sports industry. You understand the challenges facing marketing and sales teams in the saas industry and/or have direct experience from the sports landscape
  • A strong collaborator. You can effectively partner with Sales, Finance and Product leaders to ensure marketing and communications plans work seamlessly with other parts of the business to create a customer experience that drives growth
  • A great coach and mentor. You know how to push your team to achieve their full potential while creating a sustainable talent development plan and pipeline. You know how to foster a culture of accountability and build frameworks that measure and celebrate achievements
  • Exceptional with numbers and reporting. You have experience working with analysts and decision science teams to gather, analyze and report on the value of your marketing efforts, but also know how to manage and create reporting on your own when needed
Responsibilities
  • Build strategic growth plans. These plans will deliver revenue through strategic marketing programs. You'll oversee all demand generation programs for both existing customers and prospects across partner channels, email, direct mail, search, social media, webinars and events. In addition, you'll oversee product marketing efforts to help drive sales and adoptions of new and existing products
  • Optimize marketing performance. You'll set KPI's to track progress and results for the team and business unit, and report on the effectiveness of marketing programs, campaigns and product launches. This will help evaluate and improve resource allocation, efficiency, and revenue generation
  • Enable our people on the front lines. Our account executives and customer success managers are a strategic advantage in the market. You'll work closely with revenue team leaders to build strategies and enablement materials that position our people as experts and accelerate prospects through the sales journey
  • Identify new technologies and tools. We are always on the lookout for tools, channels and tech that can increase revenue results and efficiency across sales, CSM's and marketing
  • Manage a significant budget. You'll keep a tight focus on sales pipeline impact, ensuring our expenses are in line with the fiscal year, quarter, and monthly allocations
Hudl

1,001-5,000 employees

Sports film application and platform
Company Overview
Hudl's mission is to make software that helps teams and athletes win. The company builds a platform to share and edit sports film.
Benefits
  • Free lunch (everyday!)
  • Free snacks, soda & coffee
  • New hire graduation
  • $5 t-shirts
  • Anniversary gifts
  • Casual dress code
  • Fantasy football & march madness brackets
  • Pop-a-shot
  • 3-on-3 basketball tourney
  • Unlimited vacation
  • 401(k)
  • Social events committee
  • Birthday bagels & donuts
  • Hudl helps
  • Hudl works smarter
  • Annual retreat
  • Free tickets to div. 1 & nfl games
  • Computer stipend
Company Values
  • DOMINATE: If something is worth doing, it’s worth dominating. We’re committed to giving every project our all.
  • WE LISTEN: A company is only as good as the product and support it provides. Our phone lines and inboxes are always open for feedback and questions.
  • WE'RE A FAMILY: Our friendship isn’t bound by office walls. We hang out after work, attend each other’s weddings, and show up for a Hudlie in need.
  • WE THRIVE ON THE FRONT LINES: To understand the product, we get to know our users. From clinics to campus visits, we’ll go just about anywhere to make sure our stuff works.
  • WE'RE RESPECTFULLY BLUNT: If there’s a problem or room for improvement, we speak to one another directly to work things out. No sugarcoating allowed. #RealTalk