Social & Content Creative Marketing Director

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Creative Director, Social & Content is a hands-on creative leader responsible for shaping Empower’s social-first brand expression and driving high-impact content creative across modern platforms. This role elevates Empower’s visual identity and storytelling through platform-native creative development, rapid content production, and a strong strategic viewpoint. It requires a forward-thinking creative visionary with expertise in social platforms, short-form video, design, and content innovation—supported by the leadership maturity to guide contributors, partner with stakeholders, and uphold a consistent brand experience across all social and content initiatives.

Portfolio must be attached for consideration.

What you will do:

• Partner with the Head of Creative to define and evolve Empower’s social and content creative strategy, ensuring work reflects platform best practices, brand consistency, and modern storytelling standards.
• Lead concept development and visual direction for social-first creative including short-form video, motion graphics, photography-driven content, and emerging digital formats.
• Produce hands-on design and video work—from video and animation to design and typography —balancing creative excellence with the speed-to-market requirements of social content.
• Evaluate project requests with AEs and stakeholders, ensuring all deliverables are aligned with Creative Briefs, meet platform needs, and support strategic objectives.
• Partner closely with collaborators and external contributors to deliver cohesive, high-performing content.
• Guide contractors and external creative partners, providing direction and oversight to ensure alignment with Empower’s brand and creative expectations (with flexibility to scale leadership responsibilities as organizational needs evolve).
• Present creative concepts and content strategies to stakeholders, articulating rationale with strong communication and persuasive storytelling skills.
• Oversee end-to-end creation of social-first videos, including ideation, editing, and motion design; guide on-set or remote production as needed.
• Maintain high standards for design, typography, photography, and modern digital aesthetics across all social and content assets.
• Introduce new creative approaches, platform trends, visual formats, and efficiency improvements that increase output quality and accelerate delivery timelines.
• Ensure all content meets brand, regulatory, and accessibility requirements and maintains consistent visual and messaging standards.
• Manage priorities and workflows across multiple concurrent projects to maintain productivity, quality, and speed.

What you will bring:

• Bachelor’s Degree in Graphic Design, Digital Design, Media, Advertising, or related creative discipline.
• 10+ years of hands-on creative experience with increasing leadership responsibilities; prior managerial or team leadership experience preferred.
• Demonstrated expertise creating social-first content across major and emerging platforms (e.g., Instagram, TikTok, YouTube, LinkedIn).
• Strong hands-on design and video skills, including proficiency in Adobe Creative Suite, Figma, and modern content-creation tools.
• Proven success developing short-form video and motion-driven creative with an understanding of platform trends and rapid-production workflows.
• Exceptional conceptual thinking, visual direction, and idea generation supported by a portfolio of modern social and digital work.
• Excellent communication and presentation abilities with the skill to influence stakeholders at multiple levels.
• Strong design fundamentals—typography, layout, composition, photography direction, and brand development.
• Ability to manage multiple projects simultaneously, maintaining creative quality while meeting fast-paced social content timelines.
• Strong organizational, problem-solving, and team-oriented mindset with a proactive, solution-driven approach.
• Experience mentoring creative talent and collaborating with or guiding external creative partners.
• Strong understanding of brand governance and the ability to enforce consistency across all digital and social touchpoints.
• Normal Office Working Conditions.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job.  The employer has the right to revise this job description at any time.   You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description.   You may be required perform other duties that are not included on this job description.  The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$119,700.00 - $173,625.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

02-06-2026