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Insomniac - Marketing Manager (Partnerships)
Posted on 6/11/2022
Calabasas, CA, USA
Experience Level
Desired Skills
Adobe Photoshop
Data Analysis
  • Bachelor's degree in Marketing or a related field (7 years of equivalent marketing experience)
  • 5+ Event Marketing experience, preferably in music and/or entertainment industries
  • 3+ Brand marketing experience preferred
  • 3+ years experience in developing multi-channel marketing campaigns
  • Proven ability to create effective event marketing plans and manage execution in collaboration with cross functional teams
  • Experience with event pricing and ticketing strategies
  • Experience in creating impactful marketing assets, CTAs, content, and storytelling
  • Experience in digital marketing, ad buying, and ad campaign management
  • Ability to use marketing funnel insights to identify trends and make effective tactical recommendations
  • Experience with common analytic tools, (analytics, CRM data, etc.)
  • Ability to use Adobe Photoshop and a basic understanding of HTML a plus
  • Team player, problem solver, adapter
  • Proficient user in Microsoft Office products
  • Uses personal vehicle to travel to business engagements; may travel out of town on business
  • Must have clean criminal and driving record, current license, passport, and car insurance
  • Must be motivated with an “Everything is possible” attitude
  • Must have clean criminal and driving record, valid driver's license, passport, and car insurance
  • Conceptualize efficient event marketing campaigns across the entire marketing mix
  • Evaluate executions during and after campaign launch for optimization
  • Manage and deliver multiple marketing campaigns for large music Festivals on time, on budget and to our quality standards
  • Manage the day-to-day implementation of multiple festival marketing plans collaborating with cross departmental teams
  • Collaborate with marketing teams of partners in various regions to deliver best possible campaign translating to ticket sales
  • Collaborate with internal marketing, media, and other stakeholders to create impactful marketing assets that drive excitement for our brands and sell tickets
  • Own festival marketing budgets, including forecasting, tracking, and reconciliation
  • Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
  • Manage relationships with outside media and PR agencies, publishers, vendors, and partners
  • Lead marketing efforts on site at events, facilitating content creation and storytelling to grow our festival audience
  • Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
  • Attend and work company events (domestic or international travel expected economy class)
  • Responsible for other projects as assigned on a regular or occasional basis
  • Recruit, train and onboard members on the team both directly and partnering teams
  • Other special projects and tasks as assigned as needed
  • Some travel may be required (economy)
Live Nation Entertainment

10,001+ employees

Live entertainment and eCommerce
Company mission
Live Nation Entertainment is the live entertainment and eCommerce company.