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Full-Time

Ad Operations Manager

Posted on 8/16/2024

Nextdoor

Nextdoor

501-1,000 employees

Social networking platform for neighborhoods

Consulting
Government & Public Sector
Consumer Software
Crypto & Web3

Compensation Overview

$88k - $115kAnnually

+ Commission + Equity Grant

Junior

Los Angeles, CA, USA

Category
Procurement & Sourcing
Supply Chain Management
Operations & Logistics
Required Skills
Communications
Management
Requirements
  • ~2 years experience in ad operations, campaign management, optimization strategy, project management, or other operational role
  • Experience trafficking/managing campaigns with awareness and performance goals, as well as the ability to use client data to optimize towards performance goals
  • High-level verbal and written communication skills
  • Exceptional organization and time management skills
  • Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
  • Demonstrated problem solving and troubleshooting skills
  • An inquisitive mind and analytical mindset
  • Strong Excel skills (pivot tables, VLOOKUP, macros)
  • Bold in sharing feedback and perspective - good ideas come from everywhere
  • A passion for community building, to inspire a more inclusive team and diversity of thought, both at Nextdoor and in your own neighborhoods
Responsibilities
  • Build, flight, QA, and optimize advertising campaigns
  • Monitor and solve campaign-related issues; test/troubleshoot new ad products
  • Experiment and learn quickly. Use creative problem-solving skills and internal and external data to optimize campaigns towards client performance goals (such as CTR, CPA, ROAS, ROI)
  • Analyze data using statistical software; convert complex data and findings into understandable tables, graphs, and written reports
  • Show flexibility and willingness to handle miscellaneous operational tasks and advertiser requests
  • Ensure quality control across all campaigns by partnering with Account Management to confirm accuracy of materials, enforcing a structured QA system, and contributing to seamless pre-launch communication between teams
  • Proactively look for ways to improve process, take initiative to run tests and experiment
  • Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
  • Build in-person relationships with team members and contribute to the KIND culture that Nextdoor values

Nextdoor.com is a social networking platform designed specifically for neighborhoods, allowing users to connect with their neighbors and share local information. The platform functions like a digital bulletin board where individuals can post local news, recommend services, and buy or give away items. It caters to a diverse audience, including homeowners who want to stay informed about local events, local businesses seeking to advertise their services, and public agencies sharing important updates. What sets Nextdoor apart from other social networking sites is its focus on fostering local interactions rather than global connections. The company generates revenue primarily through advertising, enabling local businesses to reach potential customers in their area, and also offers a premium subscription service for users who want additional features. The goal of Nextdoor is to strengthen community ties and enhance communication within neighborhoods.

Company Stage

IPO

Total Funding

$1.3B

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-12%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of high-profile board members like Marissa Mayer and Elisa Steele brings valuable expertise and credibility to the company.
  • Partnerships with companies like Taradel and CivicPlus expand Nextdoor's reach and functionality, making it more attractive to local businesses and public agencies.
  • The launch of the Ads API program offers advertisers a powerful tool to leverage Nextdoor's hyper-local audience, potentially driving significant revenue growth.

What critics are saying

  • The niche focus on local communities may limit Nextdoor's scalability compared to global social networking giants.
  • Dependence on advertising revenue makes the company vulnerable to economic downturns that could impact local businesses' advertising budgets.

What makes Nextdoor unique

  • Nextdoor's focus on hyper-local communities sets it apart from other social networking platforms that emphasize global connections.
  • The platform's unique advertising model allows local businesses to target a highly engaged and geographically specific audience.
  • Nextdoor's integration with CivicPlus enhances its utility for local governments, making it a critical tool for public agencies.
INACTIVE