Full-Time

Senior Director

Brand Strategy

Avalere Health

Avalere Health

201-500 employees

Healthcare consulting with advisory, policy, marketing

Compensation Overview

$120k - $190k/yr

Company Does Not Provide H1B Sponsorship

New York, NY, USA

Remote

Category
Growth & Marketing (1)
Required Skills
Market Research
Communications
Branding/Brand Strategy
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics
  • 7+ years’ experience in a healthcare/pharmaceutical advertising agency environment
  • Relevant category experience
  • Experience with patient pharmaceutical marketing
  • Understands the pharmaceutical & healthcare industries
  • Skilled in leading strategic planning discussions, collaboration sessions etc.
  • Strong synthesis skills and analytical rigor
  • Skilled in bringing new ideas to the table, leveraging data and insights, and effectively selling through these ideas to team and clients, providing rationale and research.
  • Proven success selling strategic ideas and recommendations
  • Skilled in developing and delivering high quality, compelling client presentations. PowerPoint and/or Keynote power user.
  • Excellent communication and writing skills with the ability to clearly articulate thoughts, ideas and facts
Responsibilities
  • Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making
  • Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly
  • Champion of the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs, motivations
  • Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more
  • Partner with engagement strategy to ensure alignment of all creative and activation outputs
  • Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration

Avalere Health is a healthcare consulting firm that provides advisory, medical affairs, and marketing services to providers, payers, and life sciences companies. Its offerings help clients navigate the healthcare market through a proprietary SenseMaking model that combines data analysis, policy expertise, and market insights. This approach supports areas such as market access and reimbursement strategies, policy analysis, and government affairs, with revenue generated from consulting fees. The company differentiates itself by applying its SenseMaking framework to deliver targeted, data-backed recommendations across the healthcare ecosystem, integrating policy, market, and clinical considerations for each client. Its goal is to help clients make informed decisions, optimize performance, and achieve their business objectives in a complex and evolving healthcare environment.

Company Size

201-500

Company Stage

Acquired

Total Funding

$140M

Headquarters

null

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Japan office leverages oncology, diabetes, immunology markets for rapid revenue growth.
  • Inovalon acquisition enhances SenseMaking with advanced health data analytics.
  • New hires like Emily Donaldson and Corrina Safeio bolster policy and marketing expertise.

What critics are saying

  • Amar Urhekar's unproven three-pillar strategy fails within 12-24 months against boutiques.
  • C-suite marketing reshuffles with Sarah Hall disrupt client continuity in 6-12 months.
  • Trump 2025 policies collapse US drug pricing advisory revenue in 6-18 months.

What makes Avalere Health unique

  • Proprietary SenseMaking model intersects science, society, and systems for unified strategies.
  • Integrated advisory, medical, and marketing services span full product lifecycle.
  • Global expansion includes Japan office led by Junji Yokokawa targeting oncology growth.

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People at Avalere Health who can refer or advise you

Benefits

Health Insurance

401(k) Retirement Plan

Wellness Program

Paid Vacation

Flexible Work Hours

Hybrid Work Options

Company News

PR Newswire
Jan 14th, 2025
Policy Strategists To Debate 2025 Impact Of The New Administration And Market Changes To Healthcare

Avalere, part of Avalere Health, convenes eleven strategistsWASHINGTON, Jan. 15, 2025 /PRNewswire/ -- Eleven leading policy strategists are scheduled to debate how market changes and the Trump administration will shape 2025, impacting drug pricing, health plan design and patient access to needed therapies. The annual live webinar, "2025 Healthcare Industry Outlook: Opportunity Through Uncertainty" is scheduled for Thursday, January 23 at 11:00 a.m. ET

PharmaLive
Dec 12th, 2024
Amar Urhekar named CEO of Avalere Health

Urhekar joined Avalere Health in 2023 as Chief Operations Officer (COO) to unify the organization and build a global interdisciplinary offering across the product lifecycle.

Haymarket Media
Dec 12th, 2024
Avalere Health elevates Amar Urhekar to CEO post

Avalere Health promoted COO Amar Urhekar to the CEO post on Thursday morning.

HIT Consultant
Dec 11th, 2024
Bridging Healthcare Disparities In Limb Loss Through Data-Driven Strategies

Shawn Murphy, VP, Thought Leadership Innovation Foundation (TLI)Limb loss and limb difference impact millions of people globally, with over 2.3 million individuals in the United States alone who are affected, a number expected to rise to 3.6 million by 2050. This rise in prevalence presents significant healthcare and economic challenges, necessitating innovative, data-driven solutions to improve patient care, quality of life (QOL) and healthcare equity. The National Institutes of Health (NIH) has taken a leading role in addressing these challenges by supporting the creation of a national registry to capture comprehensive data on limb loss and limb difference. This registry collects crucial patient information that helps inform both clinical care and research. Building on this, the not-for-profit community is now advancing these efforts forward, ensuring that data collection becomes a cornerstone of future advancements in this field of healthcare.Historically, limb loss and limb difference care have been constrained by fragmented and siloed data and outdated research. However, advances in data analytics are contemporizing the field by offering insights into patient outcomes and informing more effective healthcare policies. A registry allows for the consolidation of this data into valuable information, providing a holistic view of patient demographics, clinical outcomes and the effectiveness of treatments over time. Limb loss and limb difference place a substantial financial burden on individuals and healthcare systems, with lifetime healthcare costs averaging $509,275 for someone with limb loss, compared to $361,200 for those without

MediaNews4U
Oct 23rd, 2024
Mario Muredda Takes the Helm as Global CEO of Ogilvy Health

With over two decades of healthcare marketing experience, Muredda joins Ogilvy from Avalere Health, where he served as President of Marketing.