Full-Time

Paid Media Executive

Social, Month Fixed Term

Updated on 11/15/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Compensation Overview

£25k - £30kAnnually

+ Bonus

Entry, Junior

London, UK

Hybrid role requiring three days in the office and two days from home.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Experience running both awareness and conversion campaigns.
  • Demonstrable experience in Paid Social.
  • Proficient in media buying platforms across Facebook, Instagram and emerging social media sites.
  • Proficient in paid social marketing campaigns.
  • Ability to multi-task and efficiently manage time and priorities.
  • Understanding of consumer behaviour and the ecommerce conversion funnel.
  • Excellent data, analytic and problem-solving skills.
  • Capable of identifying and acting on data trends.
  • Copywriting (and the curation of).
Responsibilities
  • Work at the highest level with platforms and industry partners such as Meta and Google to ensure we are we’re using the most up to date technologies and methodologies.
  • Work with the creative and brand teams to evolve messaging, constantly testing, evaluating and improving.
  • Ensuring paid social media campaign activity is managed to the highest standards across all of our subscription portfolio, including titles such as Country Life, Ideal Home, Decanter, FourFourTwo, Golf Monthly, Woman & Home, and Horse & Hound.

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing, allowing them to attract advertisers and provide valuable content to readers. What sets Future Publishing apart from its competitors is its commitment to societal impact and sustainable growth, as well as its focus on collaboration and open communication within its team. The goal of Future Publishing is to foster a positive connection between people and their interests while achieving results for their audiences, partners, and communities.

Company Stage

IPO

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.

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