Full-Time
Website Marketing Associate/Sr. Associate
Hybrid
Posted on 7/8/2024
Enova
1,001-5,000 employees
Online financial services and credit solutions
Senior
Chicago, IL, USA
- 5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields.
- Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, MixPanel, Hotjar, Ahrefs, Semrush or similar web analytics tools.
- Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
- Experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge (CSS and other coding is a plus)
- Experience designing and running A/B tests through tools such as Optimizely or Adobe Target
- Basic understanding of SEO strategy and HTML. SQL a plus.
- Strong analytical and technical skills with experience in data analysis and visualization tools.
- Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset
- Monitor, assess, and report on website performance.
- Analyze visitor segments and traffic trends for optimization and content opportunities.
- Work with internal creative team to manage and maintain marketing website.
- Create and maintain Adobe Analytics reporting for marketing team and help investigate and troubleshoot conversion issues.
- Ensure Adobe Analytics implementation is maintained and provide support for additional tracking.
- Develop and optimize landing pages and conversion funnel A/B tests to improve conversion rates.
- Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)
Enova provides online financial services, focusing on accessible credit solutions for non-prime consumers and small businesses. Their platform uses machine learning to evaluate creditworthiness, allowing them to offer loans to individuals with lower credit scores who may struggle to obtain financing from traditional banks. Enova differentiates itself by targeting underserved markets, addressing the financial challenges faced by many Americans and small businesses. The company generates revenue through interest and fees on its loans and also partners with traditional banks to enhance their credit offerings. Enova's goal is to help hardworking individuals access reliable credit while promoting diversity and inclusion within its workforce.
Company Stage
IPO
Total Funding
$400M
Headquarters
Chicago, Illinois
Founded
2004
6 month growth
↑ 2%1 year growth
↑ 16%2 year growth
↑ 27%
Simplify's Take
What believers are saying
- Enova's record lending volume and solid credit performance indicate strong market demand and effective risk management.
- The company's consistent revenue growth and profitability, as evidenced by a 26% increase in total revenue in Q1 2024, highlight its robust financial health.
- Recognition as one of Computerworld's Best Places to Work in IT for 11 consecutive years underscores a positive and supportive work environment.
What critics are saying
- Rising charge-offs, although still below pre-pandemic levels, could indicate potential future credit risk issues.
- Dependence on machine learning models for credit risk management may pose challenges if these models fail to adapt to changing market conditions.
What makes Enova unique
- Enova leverages a machine learning-powered platform to offer accessible credit solutions specifically to non-prime consumers and small businesses, a niche often underserved by traditional banks.
- Their collaboration with traditional banks to enhance credit offerings sets them apart from other fintech companies that operate independently.
- Enova's diversified income stream from personal loans, small business loans, and lines of credit ensures financial stability and resilience.
Benefits
Advance your career - We have a dedicated training team focused on giving you the tools you need to succeed within your department, within the company and in your career. The focus starts day one with a robust onboarding program and continues throughout your career at Enova.
See the benefits - Full-time employees receive medical, dental and vision benefits; matching 401(k); PTO; commuter benefits; flexible spending accounts for health care and dependent daycare; and more!
Be recognized - There’s plenty of room for both lateral and upward movement here at Enova. We’re always interested in promoting from within, and we keep a lookout for top talent who are ready to advance.
Get your perks - Full-time employees can receive tuition reimbursement, one-month paid sabbatical after four years, discounted massages, manicures and other perks.
Give back - We work throughout the year to partner with local charities and assist our neighbors in need. We also offer a charitable match program — allowing team members to double their impact when they donate money to charity.
Have fun - We like challenges here; maybe that’s why we have so many games, competitions and outings. There are a number of ways you can scratch your competitive itch and have fun!