Digital Marketing Executive

Hybrid working: 2 days in the office per week Tues – Thurs

The Role 

We have a new opportunity available for a Digital Marketing Executive to join a high performing digital team within LiveScore Group.

The role will be to support the Digital Marketing Manager with all aspects of digital user acquisition marketing, working with in-house teams such as data, design, CRM as well as external marketing agencies who will also be running paid activity.

The role will help facilitate the execution of Digital Marketing campaigns, delivering substantial growth with effective user acquisition as the primary goal. The role requires a highly organized and analytical individual, who is keen to get stuck into an end-to-end digital marketing role.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Creating and sharing of reporting on digital campaigns for LiveScore Bet Ireland, not limited to user acquisition but including brand campaigns.
• Continuously develop knowledge of digital marketing channels and apply strategic insights to day-to-day campaign management.
• Supporting Agency resource, ensuring they have all the tools necessary to deliver effective marketing campaigns.
• Budget tracking - ensuring that signed off budgets are documented and adhered to, providing feedback to senior stakeholders when necessary.
• Co-ordinating all finance matters including raising purchasing orders and processing invoices for payment in conjunction with the Accounts teams.
• Carrying out Ad Operations tasks across multiple platforms including Google Campaign Manager, Income Access, Appsflyer, etc.
• Own the design process, from briefing to QA, across all paid marketing channels, with accurate deadlines in accordance with design timeframes.
• Assist in creating reports for Senior Management on a weekly and monthly basis on performance including but not limited to, CAC spend, Registrations, P2Ps, Player Quality.
• Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules.

Skills, Knowledge and Experience

• Proven experience in an analytical, user acquisition-focused digital marketing role.
• Competent with all aspects of reporting, utilising primarily Excel and Tableau.
• Experienced in assisting with the reporting on the delivery against paid media budgets.
• Working knowledge of one of the following digital marketing channels: Paid Social, Affiliates, Display, Apple Search Ads, UAC or PPC.
• Excellent attention to detail.
• Natural, methodical problem solver.
• Highly effective and clear communicator, both verbally and in writing.
• Focused and highly organised.
• Creative thinker.
• A team player, with an eagerness to learn.
• Passionate about Sports.

What can we offer? 

• Company Performance bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised gym membership
• Ride to Work & Annual Travel Card loan scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Thursday drinks in the office and regular socials