Product Marketing

About the Role:

This role will be responsible for defining and amplifying the value proposition, positioning, messaging, and go-to-market strategy for CoreWeave’s expanding platform. As CoreWeave evolves beyond GPU infrastructure into the leading cloud for AI—spanning generative AI, agentic systems, and open source innovation—you will play a key role in shaping how we engage developers, enterprises, and the open source community. A particular focus will be on CoreWeave’s Kubernetes-native architecture and its role in enabling developers to run, scale, and optimize open source frameworks and AI workloads seamlessly in the cloud. You’ll work across marketing, sales, product, and engineering to translate customer and community insights into narratives that resonate, from enterprise decision makers to open source contributors. This role blends storytelling with strategy: demonstrating how CoreWeave accelerates AI innovation, empowers open ecosystems, and delivers measurable ROI for AI workloads. Success will be measured through adoption, open source community engagement, ecosystem growth, and business outcomes tied to deal flow and executive impact.

Key Responsibilities:

Positioning and Messaging 

• Define and evolve CoreWeave's product positioning in the AI infrastructure market 
• Develop compelling value propositions for different customer segments (AI labs, enterprises, startups) 
• Create differentiated messaging against traditional hyperscalers and AI-focused competitors 
• Develop open source vs. enterprise messaging framework for hybrid adoption paths 
• Lead webinar series, conference presentations, and technical workshops 
• Build relationships with AI community influencers and technical evangelists
• Create technical content that demonstrates CoreWeave's performance advantages
• Produce Kubernetes-focused content including deployment guides and best practices 

Customer Proof 

• Develop case studies showcasing successful AI workload deployments
• Create customer reference programs and speaking opportunities 
• Build ROI calculators and TCO models for enterprise prospects 
• Support customer success team with adoption and expansion campaigns
• Highlight customer success stories that feature open source tool integrations and Kubernetes deployments 

Go-to-Market Strategy and Execution 

• Partner with sales teams to develop territory and account-based marketing strategies 
• Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards 
• Support major product launches (new GPU offerings, platform features, data center expansions) 
• Develop customer segmentation and ideal customer profile (ICP) frameworks
• Execute community-driven go-to-market strategies targeting open source contributors and maintainers 

Partnerships, Open Source and Community Strategy 

• Lead CoreWeave's engagement with Kubernetes, CNCF, and cloud-native communities
• Develop sponsorship and contribution strategies for key open source projects  
• Organize and participate in community events, meetups, and hackathons 
• Build developer advocate relationships and community champion programs 
• Create and maintain CoreWeave's presence in developer forums, GitHub, and technical communities 
• Support open source project contributions that showcase CoreWeave's capabilities
• Build relationships with AI researchers, practitioners, and industry analysts 
• Contribute to open source communities and technical forums 
• Lead thought leadership initiatives around AI infrastructure best practices 
• Actively participate in KubeCon, CNCF events, and cloud-native community gatherings
• Speak at open source conferences and contribute to technical publications 
• Build and maintain relationships with Kubernetes SIG leaders and open source maintainers 
• Represent CoreWeave at AI conferences, technical meetups, and industry events
• Create ecosystem positioning around Kubernetes, MLOps, and AI toolchain 
• Build partnerships with open source project maintainers and foundation organizations 
• Develop co-marketing opportunities with complementary open source vendors 

Cross-Functional Collaboration and Communication

• Collaborate with product management on feature prioritization and roadmap communication 
• Work with engineering teams to understand technical capabilities and limitations 
• Partner with customer success on adoption patterns and expansion opportunities 
• Support business development on strategic partnerships and integrations 
• Coordinate with engineering on open source contributions and community feedback integration 

Metrics and Measurement

• Monitor AI infrastructure market trends and competitive landscape
• Analyze customer usage patterns and feature adoption metrics 
• Track marketing-influenced pipeline and revenue attribution 
• Provide market feedback to product management for roadmap prioritization 
• Monitor open source project trends and community adoption patterns 
• Track community engagement metrics and developer advocacy effectiveness

Who You Are:

• 8+ years in product marketing, technical marketing, or GTM–ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech. 
• Strong technical foundation with ability to work directly with engineering teams and system architects.
• Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
• Experience with customer segmentation, profiling, and targeting. 
• Experience with use case development and solution creation.
• Proven track record of successful product launches and scaled cross-functional marketing programs.
• Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.

Preferred:

• Academic or business background in AI and machine learning
• Experience in GPU/accelerated compute ecosystems or AI infrastructure markets.
• Experience working with open source projects, communities, and developer marketing

Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk. 

• You love to understand what frameworks and tools AI developers prefer
• You’re curious about what use cases are most compelling in AI, and agentic AI
• You’re an expert in open source software, Kubernetes

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast!  We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values: 

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us! 

The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).