Director – Growth Marketing/Senior Director
Growth Marketing, Hybrid
Posted on 3/15/2023
Toronto, ON, Canada
Experience Level
Desired Skills
Google Analytics
  • Oversee a high-performing team of 4 (and growing) mid to senior-level individual contributors; coaching, performance management, metrics, budget, team morale, agency management, hiring, and retention
  • Strategically create a revenue-driven 12 to 18 month roadmap for growth marketing aligning with company goals
  • Own a very generous budget and work with the CMO and Finance to define forecast models
  • Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Determine market fit
  • Work cross-functionally with a variety of stakeholders and articulate growth marketing performance to the exec team, product, data, sales, customer support, finance, and the broader marketing team
  • Own goals, testing/experiments, metrics, GIAs (think OKRs), and reporting of growth marketing performance
  • 10+ years of experience across the digital marketing landscape
  • 4+ years of experience leading the growth marketing function
  • Successful experiences scaling growth marketing teams from 0 to 1 and 1 to 10
  • Solid SEO experience with a proven track record of growing organic/SEO acquisitions
  • Experience owning large budgets and forecasting monthly, quarterly and annually
  • Familiarity with both paid and organic channels, online and offline and a variety of growth tactics
  • Experience managing managers and team leads required
  • Ability to set goals and strategy and effectively coach a team to achieve
  • Expert in search and digital performance channels, managing to CAC targets
  • Familiarity with best practices in tracking, tagging, attribution, Google Analytics, Google Tag Manager, Search Console, etc
  • Need for speed to test and optimize without compromising quality
  • Performance-driven, deeply analytical, comfortable deriving insights and making decisions from data
  • Ability to juggle multiple projects at once and not lose track of the details
  • Hybrid model. Must be based in Toronto, Canada, or within an hour's commute
Desired Qualifications
  • Experience at hyper-growth companies, in the consumer space. Subscription-based experience is a plus!

201-500 employees

Automated enterprise administration & communication tool
Company Overview
Homebase's mission is to make work easier for small businesses and hourly workers. The company is building an operating system to help small businesses with scheduling, timesheets, labor costs, hiring, onboarding, team management, and more.
  • Stock options
  • Comprehensive insurance plans
  • 401(k) with 4% company match
  • Remote, hybrid, and in-office work options
  • Top-of-the-line equipment and home office
  • Annual holidays and accrued PTO
  • Fun company activities
Company Core Values
  • In service
  • No days wasted
  • Purple standard