Director – Growth Marketing/Senior Director @ Homebase

Director – Growth Marketing/Senior Director

Growth Marketing, Hybrid

Posted on 3/15/2023

INACTIVE

Locations

Toronto, ON, Canada

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Google Analytics

Marketing

Sales

SEO

Requirements

Oversee a high-performing team of 4 (and growing) mid to senior-level individual contributors; coaching, performance management, metrics, budget, team morale, agency management, hiring, and retention
Strategically create a revenue-driven 12 to 18 month roadmap for growth marketing aligning with company goals
Own a very generous budget and work with the CMO and Finance to define forecast models
Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Determine market fit
Work cross-functionally with a variety of stakeholders and articulate growth marketing performance to the exec team, product, data, sales, customer support, finance, and the broader marketing team
Own goals, testing/experiments, metrics, GIAs (think OKRs), and reporting of growth marketing performance
10+ years of experience across the digital marketing landscape
4+ years of experience leading the growth marketing function
Successful experiences scaling growth marketing teams from 0 to 1 and 1 to 10
Solid SEO experience with a proven track record of growing organic/SEO acquisitions
Experience owning large budgets and forecasting monthly, quarterly and annually
Familiarity with both paid and organic channels, online and offline and a variety of growth tactics
Experience managing managers and team leads required
Ability to set goals and strategy and effectively coach a team to achieve
Expert in search and digital performance channels, managing to CAC targets
Familiarity with best practices in tracking, tagging, attribution, Google Analytics, Google Tag Manager, Search Console, etc
Need for speed to test and optimize without compromising quality
Performance-driven, deeply analytical, comfortable deriving insights and making decisions from data
Ability to juggle multiple projects at once and not lose track of the details
Hybrid model. Must be based in Toronto, Canada, or within an hour's commute

Desired Qualifications

Experience at hyper-growth companies, in the consumer space. Subscription-based experience is a plus!

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

Why We Need You:

Homebase truly values the power of marketing. At a time when other companies are pulling back on marketing spend we’re leaning in! We’re currently focusing heavily on SEM, CRO, SEO, affiliates, and offline acquisition channels and are continuously testing for the best channel mix. Homebase’s integrated growth marketing function currently has an elite roster of cross-functional marketing pros and is seeking a Director of Growth Marketing to round out the team. This person will work closely with and report to the Chief Marketing Officer. If you are a very strategic yet hands-on, growth marketing leader (full-funnel acquisition) with a strong desire to build, let’s connect!

Oversee a high-performing team of 4 (and growing) mid to senior-level individual contributors; coaching, performance management, metrics, budget, team morale, agency management, hiring, and retention.
Strategically create a revenue-driven 12 to 18 month roadmap for growth marketing aligning with company goals.
Own a very generous budget and work with the CMO and Finance to define forecast models.
Test, experiment, identify, and diversify the channel mix in a way that will maximize payback. Determine market fit.
Work cross-functionally with a variety of stakeholders and articulate growth marketing performance to the exec team, product, data, sales, customer support, finance, and the broader marketing team.
Own goals, testing/experiments, metrics, GIAs (think OKRs), and reporting of growth marketing performance.

Experience & Attributes You Bring:

10+ years of experience across the digital marketing landscape
4+ years of experience leading the growth marketing function
Successful experiences scaling growth marketing teams from 0 to 1 and 1 to 10
Solid SEO experience with a proven track record of growing organic/SEO acquisitions
Experience owning large budgets and forecasting monthly, quarterly and annually
Experience at hyper-growth companies, in the consumer space. Subscription-based experience is a plus!
Familiarity with both paid and organic channels, online and offline and a variety of growth tactics
Experience managing managers and team leads required
Ability to set goals and strategy and effectively coach a team to achieve
Expert in search and digital performance channels, managing to CAC targets
Familiarity with best practices in tracking, tagging, attribution, Google Analytics, Google Tag Manager, Search Console, etc.
Need for speed to test and optimize without compromising quality
Performance-driven, deeply analytical, comfortable deriving insights and making decisions from data
Ability to juggle multiple projects at once and not lose track of the details
Hybrid model. Must be based in Toronto, Canada, or within an hour’s commute

What We Offer You:

Stock Options - Everyone is an Owner!
Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by Homebase!
RRSP plan +4% company match
Top-of-the-line equipment and stipend for workspace setup
Work from home Monday, Thursday, & Friday
Vibrant coworking spaces to collaborate in
20 days of accrued PTO, annual paid holidays and paid volunteer time off
Continued learning and development stipend
Team offsites and monthly opportunities to engage with fellow Homies

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

201-500 employees

Website

Automated enterprise administration & communication tool

Company Overview

Homebase's mission is to make work easier for small businesses and hourly workers. The company is building an operating system to help small businesses with scheduling, timesheets, labor costs, hiring, onboarding, team management, and more.

Benefits

Stock options
Comprehensive insurance plans
401(k) with 4% company match
Remote, hybrid, and in-office work options
Top-of-the-line equipment and home office
Annual holidays and accrued PTO
Fun company activities

Company Core Values

In service
No days wasted
Purple standard