Full-Time
Assistant Vice President
Assistant Vice President, Direct Auto Sales
Posted on 11/25/2025
Lendmark Financial Services
1,001-5,000 employees
Direct-to-consumer personal and auto loans
No salary listed
Georgia, USA
Remote
 Sales & Account Management (2) |
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- Bachelor’s Degree or comparable education or related training.
- 8+ years of direct auto lending or financial services sales.
- Proven track record of successful team leadership and territory development.
- Effective oral and written communication skills.
- Ability to effectively communicate with all levels of management in a concise and professional manner.
- Detail-oriented and organized.
- Strong analytical skills.
- Provide leadership, guidance, and strategic direction to a team of 10 or more Area Sales Managers.
- Develop regional sales strategies to achieve company DAP plan and ensure consistency in execution across all territories.
- Subject matter expert with the Customer Relationship Management system and the ability to train new Area Sales Managers on effectively using the Customer Relationship Management system.
- Monitor team performance, provide coaching and development, and drive accountability through regular performance reviews and goal setting.
- Cultivate, manage, and expand relationships with key direct auto dealers within assigned personal territory.
- Actively seek new dealer partnerships to grow Lendmark’s network and support Area Sales Managers in doing the same across their regions.
- Monitor, analyze and produce various reports to assist Vice President/Senior Vice President in identifying trends to improve results.
- Lead team training initiatives, including sales techniques, compliance standards, and dealer servicing best practices.
- Stay informed on industry trends and competitive insights; communicate relevant findings to senior leadership to shape organizational strategy.
- Address and resolve dealer service issues in collaboration with internal departments.
- Ensure adherence to risk management practices in all sales activities.
- Conduct monthly training calls with new recruits.
- Report regularly to senior leadership on team results, market insights, and operational needs.
- Travel as required.
- Other duties as assigned.
- Strong leadership, coaching, and interpersonal skills.
- Proficient in negotiation, closing, and relationship-building techniques.
- Able to work independently with excellent organizational and time management abilities.
- Capable of analyzing performance metrics and driving data-informed decisions.
- Skilled in conflict resolution and managing dealer and team escalations.
Lendmark Financial Services provides consumer loans to individuals through a broad network of branches, combining online applications with in-branch funding and signing (often the same day). Its products include personal installment loans (secured and unsecured), auto loans, debt consolidation, and indirect financing for retailers and auto dealers. It targets borrowers with limited access to traditional credit (roughly 580–680 FICO) and differentiates itself by a large branch footprint of over 535 branches in 23 states. The goal is to grow its loan portfolio and branch network while helping underserved customers manage everyday and unexpected expenses through responsible lending.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$400M
Headquarters
Lawrenceville, Georgia
Founded
1996
Simplify's Take
What believers are saying
- Aggressive expansion: eight branches opened in 2026 alone, entering 24th state Kansas.
- $400 million senior notes secured in 2026 funds growth and refinancing needs.
- Bret Hyler's January 2025 COO promotion drives operational excellence across 515+ branches.
What critics are saying
- CFPB June 2025 rule caps subprime fees at 36% APR, cutting revenue 20-30%.
- Fed rate hikes to 5.75% trigger 15% subprime delinquency spike, exploding losses.
- Lightyear Capital forces sale by 2028 to exit stagnant investment, destroying valuation.
What makes Lendmark Financial Services unique
- Physical branch network enables same-day funding and personalized service versus digital-only competitors.
- Dual revenue model: consumer lending plus retail merchant financing across 25,000 partners.
- Established market position serving 500,000 customers across 24 states with 550 branches.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Holidays
401(k) Retirement Plan
Life Insurance
Disability Insurance
Tuition Reimbursement
Mental Health Support
Company News
Lendmark Financial Services has opened a new branch in Manhattan, Kansas, marking its entry into its 24th state and eighth branch opening in 2026. The consumer lending company now operates nearly 550 branches across the United States. The Manhattan location at 301 Kearney Street is expected to serve hundreds of customers, retailers and auto dealerships in its first year. Branch Manager Erica Smith will oversee daily operations and build relationships with the community. Founded in 1996 and headquartered in Lawrenceville, Georgia, Lendmark employs 2,300 people and provides personal credit solutions whilst also offering financing services for nearly 25,000 retailers and independent auto dealerships. The company recently surpassed $10 million in fundraising for CURE Childhood Cancer through its "Climb to Cure" initiative.
Lendmark Financial Services has opened three new branches across Florida and Tennessee, located in Lake City, Fla., and Lawrenceburg and Sevierville, Tenn. Each branch is expected to serve hundreds of customers, retailers and auto dealerships in its first year. The expansion strengthens Lendmark's presence in the Southeast, where it provides personal loans and financing solutions for small independent automobile dealerships and retail businesses. The company operates nearly 550 branches across 23 states and partners with approximately 25,000 retailers and auto dealerships. Founded in 1996 and headquartered in Lawrenceville, Ga., Lendmark employs 2,300 people. The company recently surpassed $10 million in fundraising for CURE Childhood Cancer through its "Climb to Cure" initiative.
Lendmark Financial Services expands its southeast presence with new branches in Lake City, Fla., and Lawrenceburg and Sevierville, Tenn. GlobeNewswire | Lendmark Financial Services, LLC Today at 8:11am PDT LAWRENCEVILLE, Ga., April 03, 2026 (GLOBE NEWSWIRE) - Lendmark Financial Services (Lendmark), a leading provider of personalized loan solutions, continues to expand across Florida and Tennessee, opening branches in Lake City, Fla., and Lawrenceburg and Sevierville, Tenn. The lender will also offer loans for customers of small, independent automobile dealerships and retail businesses. The Lake City branch is located at 2941 W US Highway 90, Suite 103; the Lawrenceburg branch is located at 1710 N. Locust Ave; and the Sevierville branch is located at 639 Parkway. Each location is expected to serve hundreds of customers, retailers, and auto dealerships in the first year. Branch Managers Alysha Wilson, Kirsten Langford, and Richawn Ruffin, respectively, will oversee the daily operations of each branch, focused on building strong personal relationships with customers and the surrounding community. E.J. Ryan, Lendmark's Executive Vice President of Branch Operations, emphasized the company's commitment to growth and expansion: "Our continued growth throughout Florida and Tennessee reflects Lendmark's commitment to expanding access to financial solutions in the communities we serve. These new branches strengthen our presence in key markets and reinforce our long-term strategy to meet customers where they are - providing personalized financial options for hard-working families experiencing expected and unexpected financial situations." In addition to serving consumers directly, Lendmark provides financing solutions for thousands of retailers and independent auto dealerships, allowing these businesses' customers to obtain Lendmark financing. Local businesses that are interested in partnering with Lendmark to provide financing solutions for their customers should visit the branch or call Lake City: 386-269-8080; Lawrenceburg: 931-244-1789; Sevierville: 865-280-2667. Lendmark's signature cause-related initiative, 'Climb to Cure' recently surpassed its $10 million fundraising goal in partnership with CURE Childhood Cancer, marking a decade of collaboration. This milestone reflects Lendmark's deep commitment to making a lasting impact beyond financial services. Funds raised support targeted pediatric cancer research utilized nationwide, through CURE, an Atlanta-based nonprofit. Lendmark customers can participate by donating $1 when closing their loan. Lendmark matches the donation. About Lendmark Financial Services Lendmark Financial Services (Lendmark) provides personal credit and loan solutions to consumers in 23 states, including sales financial services for nearly 25,000 retailers and independent auto dealerships. Founded in 1996, Lendmark strives to be the lender, employer, and partner of choice by offering stability and helping consumers meet both planned and unplanned life events through affordable loan offerings. Lendmark employs 2,300 people and operates nearly 550 branches coast to coast, delivering personalized service to customers with every transaction. Lendmark is headquartered in Lawrenceville, Ga. For more information, visit www.lendmarkfinancial.com. Media Contact Jeff Hamilton Senior Manager, Corporate Communications [email protected] 678-625-3128 This is a paid placement. For further inquiries, please contact GlobeNewswire directly.
Lendmark Financial Services has opened a new branch in Tallahassee, Florida, marking its sixth location in the state since announcing its expansion last year. The branch, located at 800 Ocala Road, Suite 310, is expected to serve hundreds of customers, retailers and auto dealerships in its first year. The personal loan provider offers customised financing solutions for consumers and partners with independent auto dealerships and retail businesses. Branch Manager Marcy Rodriguez will oversee operations and community relationship building. Lendmark operates nearly 550 branches across 23 states and serves approximately 25,000 retailers and dealerships. The company recently surpassed $10 million in fundraising for CURE Childhood Cancer through its 'Climb to Cure' initiative, matching customer donations of $1 at loan closing.
Lendmark Financial Services expands in Tennessee and Virginia with two new branches in Crossville and Blackstone. LAWRENCEVILLE, Ga., Dec. 11, 2025 (GLOBE NEWSWIRE) - Lendmark Financial Services (Lendmark), a leading provider of personalized loan solutions, continues its expansion in Tennessee and Virginia, opening branches in Crossville, Tenn., and Blackstone, Va. The lender will also offer its other financing solutions in those regions, providing loans for customers of small, independent automobile dealerships and retail businesses. The Crossville, Tenn., branch is located at 424 Obed Plaza, Suite 1, and the Blackstone, Va., branch is located at 1417 S. Main Street. Both locations are expected to serve hundreds of customers, retailers, and auto dealerships in the first year. Branch Managers Anthony Delk and Jasmine Snyder, respectively, will oversee the daily operations of each branch, focused on building strong personal relationships with customers and the surrounding community. "As we continue to expand, our commitment to serving our customers and communities with excellence and care will always be at the forefront of our mission," said Robert Greenshaw, Senior Vice President of Branch Operations at Lendmark. "Our mission remains the same with each community we serve: to empower our customers by delivering accessible, personalized financial solutions to plan for the future and navigate life's unexpected challenges with confidence." In addition to serving consumers directly, Lendmark provides financing solutions for thousands of retailers and independent auto dealerships, allowing these businesses' customers to obtain Lendmark financing. Local businesses that are interested in partnering with Lendmark to provide financing solutions for their customers should visit the branch or call Crossville: 931-340-7122; Blackstone: 434-264-7890. Lendmark's signature cause-related initiative, 'Climb to Cure' recently surpassed its $10 million fundraising goal in partnership with CURE Childhood Cancer, marking a decade of collaboration. This milestone reflects Lendmark's deep commitment to making a lasting impact beyond financial services. Funds raised support targeted pediatric cancer research utilized nationwide, through CURE, an Atlanta-based nonprofit. Lendmark customers can participate by donating $1 when closing their loan. Lendmark matches the donation. About Lendmark Financial Services Lendmark Financial Services (Lendmark) provides personal credit and loan solutions to consumers in 23 states, including sales financial services for nearly 25,000 retailers and independent auto dealerships. Founded in 1996, Lendmark strives to be the lender, employer, and partner of choice by offering stability and helping consumers meet both planned and unplanned life events through affordable loan offerings. Lendmark employs 2,300 people and operates more than 535 branches coast to coast, delivering personalized service to customers with every transaction. Lendmark is headquartered in Lawrenceville, Ga. For more information, visit www.lendmarkfinancial.com.