Full-Time

Art Director

Email

Posted on 12/20/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

No salary listed

Mid

Calgary, AB, Canada

Candidates are expected to work from the office a minimum of 3 days a week.

Category
Concept Art
Graphic Design
Art, Graphics & Animation
Required Skills
UI/UX Design
Sketch
Requirements
  • 2+ years’ experience as an Art Director in an agency or client-side environment—including experience with emails, landing pages, and marketing/advertising
  • 2+ years' experience leading Email projects
  • Experience leading a team of Designers, Copywriters, UX, Strategists to creative excellence
  • Strong communication skills
  • Ability to think creatively and justify concepts to clients and team members
  • Experience with strategic brainstorming, campaign development, creative brief development and creative execution
  • Ability to work on multiple projects simultaneously
  • Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
  • Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle
Responsibilities
  • Develop visually appealing email templates that align with brand guidelines
  • Ensure consistency in colours, fonts, imagery, and overall design across all email communications
  • Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative environment
  • Collaborate with UX, Copywriters, Designers, and marketing teams to create engaging campaigns
  • Balance strategic development with client business objectives
  • Lead Copywriters and Designers to ensure copy tone and style are consistent with visual tone and style
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution
  • Direct & delegate to core creative services disciplines (Design, Copywriting, UX)
  • Provide quality assurance of all creative deliverables
  • Mentor and coach team members through project development and performance management
  • Build and maintain rapport with clients, partner agencies and vendors
  • Contribute to the innovative development of the creative department

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency offers services such as website design and development, digital marketing campaigns, social media management, and data analytics. Their approach focuses on simplifying complex digital challenges to deliver user-friendly solutions tailored to each client's needs. Critical Mass differentiates itself through its collaborative method, working closely with clients to co-create impactful strategies. The company also supports talent development through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture creativity and innovation. The goal of Critical Mass is to provide comprehensive digital strategies that resonate with target audiences and drive success for their clients.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Company News

Muse by Clio
Sep 13th, 2023
This Car Prototype Addresses the Dangers of 'Driving While Black'

The Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners, Critical Mass and The Mill to develop a prototype for such a car.

PRWeb
Jul 1st, 2022
Designrush Recognizes The Best Canadian Digital Marketing Companies In...

According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years. In honor of Canada Day, DesignRush, a B2B marketplace connecting businesses with agencies, recognizes the best digital marketing companies in Canada that help organizations target and convert their online audiences successfully

BlackSquare
Jun 1st, 2022
BlackSquare Inc. partners with Critical Mass, Inc.

This rebrand has been the result of a strong ongoing partnership between BlackSquare and Diageo, and in close collaboration with the talented team from Critical Mass that was responsible for the striking new design.

Oxus Society
Dec 13th, 2021
Critical Mass, Inc. launched research report on Dec 13th 21'.

On December 13, 2021, The Critical Mass (TCM) released a new research report, “Contaminated Trust: Public Health Disinformation and Its Societal Impacts in Georgia, Kazakhstan and Ukraine,” which provides front-line perspectives on how medical disinformation impacts healthcare decision-making in Georgia, Kazakhstan, and Ukraine.

Campaign Live
Oct 20th, 2021
Critical Mass, Inc. launches artist-in-residence program

Digital experience agency Critical Mass has partnered with visual artist Shantell Martin to launch an artist-in-residence program.

INACTIVE