Full-Time

Senior Director of Marketing

Posted on 5/9/2026

Arkose Labs

Arkose Labs

201-500 employees

Deters bot attacks with risk analytics

No salary listed

San Mateo, CA, USA

Remote

Category
Growth & Marketing (1)
Required Skills
Claude
Microsoft Azure
Hubspot
Salesforce
AWS
Google Cloud Platform
Requirements
  • Demonstrated experience marketing cybersecurity, fraud prevention, bot management, digital identity, account security, or trust and safety solutions to enterprise buyers
  • Fluency in the personas and buying processes of CISOs, VP/Director of Fraud, trust and safety leaders, and IT security decision-makers
  • Ability to translate technical security concepts (bot detection, credential stuffing, account takeover, agentic AI threats) into compelling demand generation campaigns
  • Understanding of the competitive landscape in bot management, fraud deterrence, and emerging AI security categories
  • 8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companies
  • Proven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue
  • Deep hands-on expertise with ABM platforms, intent-data tools, marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and full-funnel attribution
  • Demonstrated fluency deploying AI-powered marketing tools with measurable pipeline impact
  • Experience building demand programs that sell into large enterprises with complex, multi-stakeholder, 6-12+ month buying processes
  • Strong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign action
  • Hands-on leader who operates with urgency and is comfortable building programs, not just managing them
  • Known for elevating team performance and developing talent in place rather than defaulting to headcount growth
  • Strong communicator who can translate pipeline data into clear narratives for executive leadership, presenting program performance, funnel trends, and investment recommendations with confidence and clarity
  • Skilled at coordinating with Sales at all levels—from leadership to individual contributors—to ensure shared pipeline mentality, aligned account targeting, and consistent funnel accountability
  • Bachelor’s degree required; MBA or equivalent experience preferred
Responsibilities
  • Own the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets.
  • Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs.
  • Design and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals: financial services, gaming, social media, technology platforms, retail, travel, and telecom.
  • Own the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with Sales.
  • Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. Act on insights with urgency.
  • Develop and execute integrated GTM programs with IaaS partners (AWS, Azure, GCP) and strategic alliances focused on pipeline contribution.
  • Architect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomes.
  • Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis. Every dollar of marketing spend should have a clear hypothesis going in and a performance verdict coming out.
  • Own and operate the full marketing technology stack: MAP (Marketo), CRM and marketing leads/campaigns (Salesforce), lead-to-account matching and routing (LeanData), ABM and intent platforms (Demandbase, Bombora), data enrichment (Clay), and analytics/revenue attribution (HockeyStack).
  • Accountable for integration quality, data hygiene, and stack ROI. This is not platform administration; it is strategic ownership of what to add, consolidate, or retire to maximize pipeline impact.
  • Deploy and manage AI-powered tools across the demand generation stack: intent-signal platforms (Bombora, 6sense, or similar), predictive lead scoring, AI SDRs, conversation intelligence, content personalization engines, data enrichment and outreach automation (Clay), and AI writing and research assistants (Claude).
  • Use AI and machine learning to improve audience segmentation, campaign targeting, bid optimization, and real-time campaign adjustments.
  • Implement AI-assisted content workflows to scale personalized nurture sequences, SEO content, and ABM creative without proportional headcount.
  • Evaluate emerging AI tools (autonomous campaign optimization, generative content at scale, AI-driven analytics) and bring a clear investment vs. experimentation framework.
  • Lead and develop a team spanning demand generation, content, global events, and customer marketing with a pipeline-first operating model.
  • Partner closely with Sales leadership on pipeline reviews, campaign alignment, account targeting, and win/loss analysis.
  • Collaborate with product marketing (within the product organization) to ensure messaging, competitive positioning, and launch programs drive pipeline.
  • Build a culture of accountability, experimentation, and velocity. Every program should have a pipeline hypothesis, measurement plan, and optimization cadence.
  • Report on pipeline metrics to executive leadership on a weekly and monthly cadence with clear analysis and action plans.

Arkose Labs builds cybersecurity tools to stop bot attacks. Its platform combines real-time risk assessments, machine learning analytics, transparent risk insights, and fast attack responses to detect and mitigate bot activity before it can cause damage. A key product, Arkose MatchKey, is described as the strongest CAPTCHA ever made, designed to be highly defensible, usable, and accessible. Unlike some competitors, Arkose Labs focuses on deterring attacks by raising the cost and effort required for adversaries to succeed, making bot attacks more expensive and less attractive. The company earns revenue by charging clients for access to its platform and services, with pricing typically tied to the level of protection, the size of the client’s digital presence, and contract duration. Overall, the goal is to protect digital assets from malicious bots by making attacks harder and more costly to carry out.

Company Size

201-500

Company Stage

Series C

Total Funding

$99.5M

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Appointed Mandeep Khera as CMO on October 15, 2025, to drive GTM amid AI fraud.
  • Named Shimon Modi SVP Product on October 1, 2025, enhancing platform against threats.
  • Achieved 200%+ revenue growth, ranking on Inc. 5000 for fourth time through 2024.

What critics are saying

  • AI-generated synthetic identifiers circumvent device fingerprinting, causing 15-25% false negatives.
  • EU regulators classify persistent device tracking non-compliant with GDPR, curbing adoption.
  • Hyperscalers like Microsoft integrate free device ID, eroding 30-50% of Arkose pipeline.

What makes Arkose Labs unique

  • Arkose MatchKey delivers strongest CAPTCHA with superior defensibility and usability.
  • Arkose Device ID uses AI similarity analysis for persistent recognition despite changes.
  • Unified Arkose Titan platform combines device ID, behavioral analysis, and bot management.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Generous nationwide parental leave policy

Employee Assistance Program

Mental Health Support

Gym Membership

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Arkose Labs
Mar 19th, 2026
Arkose Labs named "Fraud Prevention Platform of the Year" in 10th Annual FinTech Breakthrough Awards Program.

Arkose Labs named "Fraud Prevention Platform of the Year" in 10th Annual FinTech Breakthrough Awards Program. Arkose Labs Prestigious Annual Awards Program Celebrates a Decade of Recognizing the World's Most Innovative Companies SAN MATEO, CA - Mar. 19, 2026 - Arkose Labs, the leading proactive fraud deterrence provider, today announced it has been selected as the winner of the "Fraud Prevention Platform of the Year" award. It is part of the FinTech Breakthrough Awards program conducted by FinTech Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global financial technology market today. Marking its 10-year anniversary, the program honors the innovators who are redefining the future of financial services through breakthrough technology, customer impact and market leadership. Arkose Labs is known for Arkose Titan(TM), a unified platform that protects enterprises from human and AI-powered fraud, scraping and bot attacks, account takeovers and SMS toll fraud. Unlike fragmented point solutions, Arkose Titan provides defense-in-depth through intelligent detection and adaptive mitigation against both traditional and emerging AI threats, including agentic AI. By defending a company's entire digital experience and customer journey, Arkose Titan makes attacks economically unsustainable for perpetrators. It helps companies build their businesses uninterrupted and avoid fraudulent account chargebacks and customer reacquisition costs. "Arkose Titan is the only unified platform with an integrated suite of solutions that address traditional bots, human farms fraud, and Agentic AI sessions. Our approach of disruptive economics hits fraudsters where it hurts - their wallets. We do this by increasing the efforts and costs involved to remove the potential ROI for attackers," said Kevin Gosschalk, CEO, Arkose Labs. "With Agentic AI redefining the term 'volumetric', it's more important than ever for companies to protect themselves from the growing scale of these attacks." The Arkose Titan platform encompasses bot detection and prevention, device intelligence, email intelligence, scraping, API security, behavioral biometrics and phishing protection -all coordinated through a single API call, eliminating the latency of chaining multiple services. It includes Arkose Bot Manager, Arkose Device ID, Arkose Email Intelligence, Arkose Scraping Protection and Arkose Edge. The FinTech Breakthrough Awards is the premier awards program founded to recognize the FinTech innovators, leaders and visionaries from around the world in a wide range of categories, including Digital Banking, Personal Finance, Cryptocurrencies, Lending, Payments, Investments, RegTech, InsurTech and more. The 2026 program represents a milestone year, reflecting a decade of spotlighting the companies driving measurable innovation across the global financial technology ecosystem. "Arkose Labs is addressing some of the top security concerns that keep corporate executives up at night through economic deterrence. While fraudsters have their processes disrupted, genuine customers have an easy, trustworthy online experience thanks to Arkose Labs' platform. We're thrilled to award them with 'Fraud Prevention Platform of the Year," said Steve Johansson, Managing Director, FinTech Breakthrough. About Arkose Labs Arkose Labs is the leading proactive fraud deterrence provider and offers a solution purpose-built to neutralize modern attacks including those powered by Agentic AI. Its Arkose Titan platform combines proprietary device identification, behavioral analysis, phishing protection, email intelligence, scraping prevention, API defense and bot management. Trusted by the world's leading consumer brands including Microsoft, Meta, and Roblox, Arkose Labs stops account takeovers, fake account creation, LLM-driven scraping and SMS toll fraud. It undermines attacker ROI by introducing dynamic friction, making it economically unsustainable for adversaries to persist. Headquartered in San Mateo, California, the company maintains a global presence with offices throughout APAC, Central America, EMEA and South America. About FinTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership around the globe, the FinTech Breakthrough Awards program is devoted to honoring breakthrough innovation in Financial Technologies and Services companies and products. The FinTech Breakthrough Awards provide public recognition for the standout achievements of FinTech companies and products in categories that include Payments, Personal Finance, Cryptocurrency, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. For more information visit FinTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in its recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

Business Wire
Mar 3rd, 2026
Arkose Labs launches AI-powered device ID to prevent SMS toll and payment fraud costing millions

Arkose Labs has launched an enhanced version of Arkose Device ID, an AI-powered device identification solution within its new Arkose Titan platform. The technology layers AI-driven similarity analysis onto exact-match identification, enabling persistent device recognition even when attributes change. The solution addresses key fraud prevention challenges including SMS toll fraud and payment fraud. It is already being used by leading AI, fintech, gaming and streaming companies, with one cloud platform on track to save millions of dollars annually in fraudulent account creation charges. Unlike traditional device identification methods that break when browser updates or settings change, Arkose Device ID maintains accuracy whilst reducing false positives. The solution provides unique device identifiers for all incoming traffic, enabling organisations to track device behaviour from the first interaction without requiring additional vendors.

Arkose Labs
Dec 5th, 2025
Arkose Command Center: Empowering Smarter, Faster Fraud Detection

Arkose Command Center: empowering smarter, faster Fraud Detection. Arkose Labs Inc. is excited to announce a suite of powerful enhancements to the Arkose Command Center that address your most pressing needs for visibility, efficiency, and control. These updates reflect its commitment to listening to customer feedback and delivering features that transform how you monitor, investigate, and respond to threats. Time Zone Sync: work in your time, not ours. For too long, teams have struggled with UTC-only timestamps. Manual time conversions slow down investigations, create opportunities for error, and complicate collaboration across global teams. Its new Time Zone Sync feature puts you in control. Choose your preferred time zone once, and every chart, table, log, and timestamp across the entire Arkose Command Center instantly adapts - and stays that way between sessions. * Personalized Experience: View all data in your local or preferred time zone * Zero Mental Math: Eliminate manual conversions and the errors they introduce * Seamless Collaboration: Share screenshots and deep links with clear time zone labels * Universal Consistency: Your preference applies across every portal section automatically Whether your security operations center is on the East Coast, your development team is in Asia, or your fraud analysts are in Europe, everyone can now work in the time zone that makes sense for them. Alert Tracker: See the full story behind every threat. Security teams need to quickly understand when and how suspicious traffic manifests. As attack patterns grow more sophisticated, its customers asked for richer contextual details and a more streamlined way to connect information across multiple sources - all in a single, intuitive interface. Arkose Labs Inc. has completely reimagined the Alert Tracker with an intuitive, information-rich interface that surfaces everything you need to investigate alerts efficiently. * Crystal Clear Visualization: Stacked bar charts with proper axis labels make alert patterns immediately obvious * Comprehensive Metrics at a Glance: New KPI cards display Total Alerts, Active vs. Solved status, and both SOC and Platform-mitigated attacks * Enriched Context: Integration with its alert and analysis platform brings telltales, session counts, and other critical details directly into your workflow * Granular Detail Panel: A dedicated side panel provides deep-dive information for each alert without leaving the tracker This redesign transforms Alert Tracker from a basic notification system into a comprehensive command center for threat investigation - exactly what its reporting, efficiency, and automation initiatives demand. Behavior Replay: Watch behavior unfold in real time. When investigating challenged sessions, security teams benefit from seeing the complete picture of user interactions. Customers asked for visual access to behavioral biometrics - mouse movements, touch patterns, and interaction dynamics - to support faster, more confident analysis of session authenticity.ometrics, distinguishing genuine users from sophisticated bots remained guesswork. Behavior Replay brings behavioral data to life with visual representations of mouse and touch movements right in the Session Details panel. * Visual Fraud Detection: Watch exactly how users interacted with challenges - smooth human patterns vs. robotic precision become instantly apparent * Investigation Acceleration: Access behavioral evidence directly within session details - no need to request raw data or escalate to support * Transparent Evidence: Support your security decisions with clear, session-level proof of interaction patterns * Smart Loading: Non-blocking design means you can review other session details even while biometric visualizations load * Interpreted Correctly: Built-in disclaimers about templates and potential discrepancies ensure accurate analysis For security and fraud teams investigating suspicious sessions, this feature transforms abstract data into concrete, actionable intelligence. Alert Context View: connect the dots instantly. Speed matters in security operations. When investigating incidents, teams benefit from seeing alerts in context with their traffic data - understanding not just what happened, but exactly when it happened and how it relates to broader activity patterns. Alert Context View marks alert events directly on your Traffic and Challenges dashboards with interactive markers that tell the complete story with a single click. * Instant Correlation: See exactly when alerts occurred relative to your traffic patterns - no more switching between views * Interactive Intelligence: Hover over any alert marker for detailed tooltips with type, status, outcome, affected sessions, and more * Smart Aggregation: Multiple alerts in the same timeframe? Arkose Labs Inc. group them intelligently and let you navigate through each one * Time Alignment Clarity: Uses event start times consistently, eliminating confusion between ticket creation and actual incident timing * Filter-Responsive: Alert markers automatically update based on your dashboard filters, keeping everything relevant * Faster Response: Visual context alongside traffic data accelerates assessment and decision-making This feature transforms your dashboard from a monitoring tool into an investigation platform - where questions like "what caused that spike?" get answered at a glance. The bigger picture. These enhancements represent more than feature additions - they're about fundamentally improving how you work. Time Zone Sync eliminates friction from your daily workflow. Alert Tracker gives you comprehensive threat intelligence. Behavior Replay provides evidence for confident decisions. Alert Context View connects disparate data into a unified narrative. Each feature solves real problems and makes the Arkose Command Center more intuitive, more powerful, and more essential to your fraud prevention strategy. Ready to experience these enhancements? These features are now available in your Arkose Command Center.

Arkose Labs
Oct 15th, 2025
Arkose Labs Appoints Mandeep Khera as Chief Marketing Officer

Arkose Labs appoints Mandeep Khera as Chief Marketing Officer. SAN MATEO, CALIF. - (October 15, 2025) - Arkose Labs, the leading fraud prevention, device ID and bot management company, today announced the appointment of Mandeep Khera as Chief Marketing Officer (CMO). As a member of the executive leadership team, Khera will spearhead the company's global go-to-market (GTM) strategy, driving demand generation, channel and customer engagement, and brand generation. His appointment comes as Arkose Labs expands its platform to counter increasingly sophisticated, AI-driven fraud. "The fraud landscape has fundamentally changed with AI - attacks that once required teams of humans can now be executed at machine scale," said Arkose Labs Chief Operating Officer Frank Teruel. "Mandeep has a rare combination of deep cybersecurity domain expertise and the ability to translate complex security challenges into compelling customer value. His track record building world-class marketing teams will be instrumental as we accelerate growth across enterprise and mid-market segments." - Platform Narrative & Positioning: Establishing Arkose Labs as the definitive fraud prevention platform for the AI era, clearly differentiating the company's unified approach in a fragmented market. Khera brings a wealth of experience, having held senior leadership roles at companies like HP, VeriSign and Gigamon. He was drawn to Arkose Labs for its clear mission and market position, saying, "In an industry full of noise, Arkose Labs stands out with a clearly differentiated solution, a platform that enterprises actually need," said Khera. "The company's evolution from bot management to a comprehensive fraud prevention platform - combining device ID, behavioral analysis and AI-driven defense - is exactly where the market is heading." Khera is particularly enthusiastic about the company's evolution into a multi-product platform, explaining, "What drew me here is the mission. We're not just selling software - we're protecting some of the world's most critical brands from organized fraud networks and AI-powered attacks. When customers tell you 'you've saved us millions and protected our users,' that's the kind of impact I want to be part of. I'm here to help more enterprises discover what companies like Microsoft and Meta already know: Arkose Labs is how you win against modern fraud." Khera noted Arkose Labs stands out for its forward-thinking fraud prevention strategies and its unmatched value to global enterprises, including: - Trusted by Global Leaders: Arkose Labs protects some of the world's most recognizable brands, including Microsoft, Meta and Roblox. The positive feedback from these customers was a key draw for Khera. "What I hear from customers is overwhelmingly positive: 'You've saved us money, protected us against fraud and helped safeguard our company from bad actors.' Hearing that from some of the biggest names in the industry is incredibly rewarding." About Arkose Labs Arkose Labs is the leading global provider offering a proactive fraud deterrence platform purpose-built to neutralize modern attacks, including those powered by Agentic AI and large language models (LLMs). Its comprehensive solution combines proprietary device identification (device ID), behavioral analysis, phishing protection, email intelligence, scraping prevention, API defense and bot management. Trusted by the world's leading consumer brands - including two of the top three banks, Microsoft, Meta, Roblox and many others - Arkose Labs stops account takeovers, fake account creation, LLM-driven scraping and SMS toll fraud. The platform actively undermines attacker ROI by introducing dynamic friction, making it economically unsustainable for adversaries to persist. Its Security Operations Center (SOC) provides actionable insights from an extensive cross-industry intelligence network, which monitors legitimate traffic and attack patterns across global enterprises. With unparalleled proactive support for internal security teams, Arkose Labs goes beyond conventional security by actively partnering with customers to disrupt organized fraud networks such as Storm-1152. Headquartered in San Mateo, California, the company maintains a global presence with offices throughout APAC, Central America, EMEA and South America.

Arkose Labs
Oct 1st, 2025
Arkose Labs Appoints Cybersecurity Visionary Shimon Modi as Senior Vice President of Product

SAN MATEO, CALIF. - (October 1, 2025) - Arkose Labs, the leading fraud protection, device ID and bot management company, today announced the appointment of Shimon Modi as Senior Vice President of Product.