Full-Time

Content Marketing Strategist

Posted on 8/27/2025

Superside

Superside

1,001-5,000 employees

Subscription-based on-demand design for enterprises

No salary listed

Toronto, ON, Canada

Remote

Category
Content & Writing (2)
,
Required Skills
Data Analysis
Requirements
  • 3–5 years of experience in content strategy, editorial, or related roles (B2B experience is a plus)
  • Strong editorial judgment and proven ability to package content that resonates with specific audiences
  • Excellent writing and editing skills, with the ability to distill complex information into clear, compelling narratives
  • Experience managing newsletters, gated assets, and multi-channel content repurposing
  • Strong project management skills and comfort managing multiple stakeholders and deliverables
  • Familiarity with CMS, email marketing platforms, and social publishing tools
  • Curiosity and trend-awareness, with a passion for identifying the most relevant stories in a crowded market
  • Interest in AI and adaptability to incorporate emerging tools into content creation workflows
Responsibilities
  • Create and package thought leadership, insights, and creative assets into compelling content experiences (newsletters, gated assets, event recaps)
  • Partner with subject matter experts and marketing teams to refine and amplify existing knowledge into content that tells a cohesive brand story
  • Collaborate with events and field marketing to craft narratives around Summits, webinars, and other moments, and produce high-impact pre/post event content
  • Repurpose content across channels (blogs, social, gated content, email) to maximize reach and relevance
  • Maintain an editorial calendar balancing new content creation with reuse, ensuring consistency in tone, clarity, and brand alignment
  • Apply storytelling to make complex topics accessible, with a focus on delivering value and insight over volume
  • Monitor engagement data and community feedback to continuously refine content strategy
  • Own the external newsletter voice and direction, highlighting the best of our community, events, and industry perspectives
  • Manage freelance contributors and subject matter experts, ensuring timely delivery and brand alignment
  • Analyze performance metrics to track ROI and inform ongoing improvements

Superside provides on-demand design services for businesses, offering graphic design, illustration, motion design, and branding for marketing, creative, and product teams in medium-to-large enterprises. It uses a subscription model where clients pay monthly to access a dedicated team of designers, with plans based on service level and design hours to keep costs predictable. The company focuses on delivering a steady, reliable design resource for enterprises that don’t want to maintain an in-house team. Its goal is to help enterprise teams produce high-quality design outputs at scale with predictable budgeting by outsourcing design work to a stable resource.

Company Size

1,001-5,000

Company Stage

Series A

Total Funding

$35.1M

Headquarters

Wilmington, Delaware

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • $30M Series A from Prosus Ventures funds South African expansion.
  • Superads AI tool launched to maximize campaign ROI for clients.
  • Gradwell Sears hired as first Chief Creative Officer in 2026.

What critics are saying

  • Adobe Firefly commoditizes design, eroding Superside's premium pricing now.
  • Cisco and Walmart adopt in-house AI, causing client churn in 12 months.
  • EU AI Act in 2026 triggers IP lawsuits over training data.

What makes Superside unique

  • Superside employs top 1% global creatives across 72 countries for 24/7 coverage.
  • Proprietary platform enables 30-minute project starts without pitches.
  • Subscription model delivers 94% three-year ROI versus traditional agencies.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Flexible Work Hours

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

1%

2 year growth

0%
Technology AI Insights
Mar 30th, 2025
Superside Hires Gradwell Sears as First-Ever Chief Creative Officer

Superside, the leading AI-powered creative services company, announced the appointment of Gradwell Sears as its first-ever Chief Creative Officer (CCO).

MarTech Cube
Nov 22nd, 2024
Superside Launches Superads: AI Analytics to Maximize Campaign ROI

Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers.

Business Wire
Mar 20th, 2024
Remote Announces 14 Winners Of The Remote Excellence Awards

SAN FRANCISCO--(BUSINESS WIRE)--Remote, the leader in building, managing, and supporting globally distributed workforces, today announced the winners of its first-ever Remote Excellence Awards. The Awards recognize companies that have demonstrated exceptional commitment, innovation, and enthusiasm in navigating the challenges and opportunities presented by remote work. The Awards celebrate the visionary efforts driving success in the realm of remote work and distributed teams and provide a roadmap of effective strategies and practices for other businesses to follow. The Awards recognize inspiring winners across 10 categories covering vital aspects of modern business:. Excellence in Remote Work Culture:

BNN Breaking
Feb 13th, 2024
Earnnest Escrow Services: Streamlining Real Estate Transactions and Reducing Risks

In line with its expansion strategy, Earnnest has teamed up with Side, an alternative brokerage brand, to test the waters with the new product.

Tech.eu
Jul 21st, 2023
Munich-Based Saas Referrals Platform Cello Has Raised €3.1 Million

German firm Cello has raised a €3.1 million in, what it is calling, a preempted Seed round led by HV Capital and includes angel investment from Alison Pickens (dbt), Phil Chambers (Workday), Julius Göllner (ARRtist) and Patrick Andrae (HomeToGo).The platform is a referral vehicle for SaaS products giving SaaS businesses the ability to rapidly grow word-of-mouth into a valuable acquisition channel. The company raised a €2.3 million pre-seed round last year. The fresh funds will fuel the growth of its engineering organisation and see it expand further in Europe and the US.“With the twin trends of product-led growth (PLG) and community, B2B companies are turning to near-$0 CAC channels to drive efficient growth. With Cello, businesses can add a new ROI-positive, scalable channel in hours to improve their payback period, LTV:CAC, and capital efficiency," says Stefan Bader, co-founder, and CEO at Cello.Cello counts Personio, Superside, sevDesk, and tl;dv amongst its customers.“Cello’s solution is well-timed with the current market trends. The team continues to make quick progress, especially considering the global market conditions where building rapidly growing SaaS is challenging. This is one of the many reasons we believe that Cello is well-positioned to reinvent how companies sell and market products," says David Stefan Fischer, Principal at HV Capital

INACTIVE