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Full-Time

Paid Search Manager

Posted on 6/24/2024

Tombras

Tombras

201-500 employees

Full-service digital advertising and analytics agency

Consumer Goods

Mid, Senior

Knoxville, TN, USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of experience within an advertising agency
  • Google AdWords certifications
  • Experience managing multi-million dollar campaigns for enterprise clients
  • Proven track record of successful client relationship development
  • Proven success leading a team
  • Strong analytical thinker
  • Excellent communicator, team player and collaborator
  • Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
  • Intimate knowledge of website analytics programs
  • Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field
Responsibilities
  • Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
  • Exhibit confident communication skills to present tactical paid search plans and campaign status reports
  • Manage paid search bid management across multiple brands
  • Research keywords, analyze relevance, and perform competitive analysis
  • Recommend landing page strategies and consult on optimizations
  • A/B testing campaign variables to increase efficiency
  • Administer bid management tools and monitor campaign performance
  • Implement and test strategies to increase conversion rates
  • Work with Paid Search Assistant for billing and budget pacing
  • Champion department processes and stay current on industry trends

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

Company Stage

N/A

Total Funding

N/A

Headquarters

Knoxville, Tennessee

Founded

1946

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-12%

2 year growth

-13%