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Full-Time

Paid Search Manager

Confirmed live in the last 24 hours

Tombras

Tombras

201-500 employees

Full-service digital advertising and analytics agency

Consumer Goods

Mid, Senior

Knoxville, TN, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
Wordpress
Tableau
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of experience within an advertising agency
  • Google AdWords certifications - with 1-2 years' experience with Google AdWords and Bing Ads
  • Experience managing multi-million dollar campaigns for enterprise clients
  • Proven track record of successful client relationship development
  • Proven success leading a team
  • Strong analytical thinker
  • Excellent communicator, team player and collaborator
  • Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
  • Intimate knowledge of website analytics programs (Google Analytics, Adobe Omniture, etc.)
  • Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
  • Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.
Responsibilities
  • Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the VP of Integrated Search
  • Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
  • Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
  • Research keywords, analyze their relevance and perform competitive analysis.
  • Recommend landing page strategies and consult on landing page planning and optimizations
  • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
  • A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
  • Administer bid management tools to accurate pace daily paid search budgets
  • Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, DoubleClick Search, Tableau and more
  • Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
  • Work with the Paid Search Assistant to ensure billing and budget pacing is handled accurately and in a timely matter
  • Champion department processes, stay current on search marketing industry trends and best practices

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

Company Stage

N/A

Total Funding

N/A

Headquarters

Knoxville, Tennessee

Founded

1946

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-11%

2 year growth

-13%