Full-Time

Copy Director

Demand Generation

Confirmed live in the last 24 hours

ByHeart

ByHeart

51-200 employees

Clinically-proven infant formula development


Senior

New York, NY, USA

Required Skills
Communications
Facebook Ads
Journalism
Google AdWords
Marketing
Requirements
  • Bachelor's degree in English, Writing, Marketing, Communications, Journalism, or a related field.
  • 8+ years of experience in performance marketing copywriting
  • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software, etc.)
  • Experience in CPG required; experience with a regulated category a strong bonus
  • Interest in and understanding of the new parent experience
  • Interest in nutrition and/or food storytelling
Responsibilities
  • Develop and implement copy strategies and frameworks
  • Write compelling, high-converting copy for digital ads, landing pages, email campaigns, social media content, and other marketing materials
  • Collaborate with Brand Creative Pod, Marketing Teams, and Design to brainstorm creative concepts and campaigns
  • Optimize copy for performance through A/B testing and analysis
  • Provide guidance to an outside agency to ensure alignment with brand voice and messaging priorities
  • Stay up-to-date on social and cultural trends in performance marketing and copywriting

ByHeart specializes in creating a clinically-proven infant formula that closely emulates the benefits of human breast milk. The company has developed a patented protein blend, and their product is designed for optimal protein digestion and absorption, ensuring easier digestion and healthier growth for infants. ByHeart stands out with its rigorous scientific approach to infant nutrition, making it an exemplary workplace for those passionate about advancing health and wellness in early childhood development.

Company Stage

Series B

Total Funding

$291.7M

Headquarters

New York, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

13%

1 year growth

30%

2 year growth

141%